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  • Member You - The Marketing Mix - Will Podcasting Pay the Rent?

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    promising technology into a trusted marketing tool.

    There seems extraordinary growth potential fo

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    In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy in the past few months is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.

    As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool.

    There seems extraordinary growth potential for

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    ng channel that’s become buzzworthy in the past few months is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.

    As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool.

    There seems extraordinary growth potential fo

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    audio or video content, usually using an RSS feed.

    As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool.

    There seems extraordinary growth potential fo

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    pters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool.

    There seems extraordinary growth potential fo

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    promising technology into a trusted marketing tool.

    There seems extraordinary growth potential for podcasts in the next few years, but that's just untapped potential until podcasting novelty is replaced by podcasting utility.

    Even if there's no money exchanged, the content at a minimum has to be worth the trouble to download. If I have to actively search and download, I will listen to few of them. If I can automate the downloading of a few that I'm interested in, as with an RSS feed, I'll be more likely

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