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Member You - Buying Radio? Read This and Don't Waste Your Money
In the Tittha Sutta, some monks remarked to the Buddha that there are many followers of other teachings with differing opinions, who bicker with one another on what is and is not the truth. The Buddha described the situation with a story... Once, a king gathered men blind from birth before an elephant. To some, he "showed" a tusk, and to others the trunk, body, foot, hind, tail and tuft. Next, he asked what they "saw". Those who touched the head said it was like a winnowing basket, while the tusk was like an iron rod, the trunk like a plow pole, the body like a granary, the foot like a post, the hind like a mortar, the tail like a pestle, and the tuft like a broom. The blind men then argue
Your ad is interrupting what they listen for. By nature, you are already
Document scanning is an advantageous step to take for your business for many reasons. Documents are kept more secure, retrieval time is slashed in half, organization is much more logical, etc. Now that you have all of your information conveniently scanned, you do not need those pesky, room-using, filing cabinets. What are you going to do with all of that room? Have you noticed your office can use a bit of revamping? Why not? You have just saved your company time, money, and energy by making the sagacious move in using scanning services, so why not reward yourself?Have you ever heard the saying, “The clothes make the man/woman?” Well, think of the d?cor of your office in the s
No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you’ve even entertained them in your office. Hopefully you didn’t have to sanitize your phone or office afterwards.
Well, radio can be great way to garner awareness cheaply... ahem, inexpensively... if you do it right. Remember... 97.823% of all radio ads S-U-C-K. That leaves you to carry the banner for great radio advertising. And when you do, you will get noticed. Believe me, you will get noticed.
Why do so many radio ads suck? Between the screaming car ads, nasally voiced business owners who should never get anywhere near a microphone reading their own ads, and the next “turnkey” business opportunity, they are all dressed in their plaid suits and resorting to hucksterism. They want your money and they want it now.
They forget one thing. Well, actually a lot of things, but the main thing they forget that people are not tuning in for their ad. Listeners want Rush, Rome, Al, Laura, music, sports, news, or whatever. People aren’t saying, “Gee, I gotta hear great heating and air conditioning ads today!”
Your ad is interrupting what they listen for. By nature, you are already b
Every business knows the importance of a proper inventory. Without one, a business would not have a proper tally of its assets and properties. They would not be able to keep their accounting books straight.Broken and lost equipment would remain forgotten and uncompensated for. And the business would not have assurance of how much property they can use to forward their businesses. Keeping inventories may take much time and effort, but every good business owner knows it is well worth its expense.Almost as bad as having no inventory is having wrong inventory. If the people in charge of keeping a company’s inventory do not do their job well, the business in question stands to
Well, radio can be great way to garner awareness cheaply... ahem, inexpensively... if you do it right. Remember... 97.823% of all radio ads S-U-C-K. That leaves you to carry the banner for great radio advertising. And when you do, you will get noticed. Believe me, you will get noticed.
Why do so many radio ads suck? Between the screaming car ads, nasally voiced business owners who should never get anywhere near a microphone reading their own ads, and the next “turnkey” business opportunity, they are all dressed in their plaid suits and resorting to hucksterism. They want your money and they want it now.
They forget one thing. Well, actually a lot of things, but the main thing they forget that people are not tuning in for their ad. Listeners want Rush, Rome, Al, Laura, music, sports, news, or whatever. People aren’t saying, “Gee, I gotta hear great heating and air conditioning ads today!”
Your ad is interrupting what they listen for. By nature, you are already
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that don’t meet these numbers.During the heyday of AT & T, they only spent about one percent of their income on advertising.
Why do so many radio ads suck? Between the screaming car ads, nasally voiced business owners who should never get anywhere near a microphone reading their own ads, and the next “turnkey” business opportunity, they are all dressed in their plaid suits and resorting to hucksterism. They want your money and they want it now.
They forget one thing. Well, actually a lot of things, but the main thing they forget that people are not tuning in for their ad. Listeners want Rush, Rome, Al, Laura, music, sports, news, or whatever. People aren’t saying, “Gee, I gotta hear great heating and air conditioning ads today!”
Your ad is interrupting what they listen for. By nature, you are already
In any rapidly emerging market sector, there are companies that proceed with bold plans but fail to achieve their targets. Then there are those that calmly build lucrative businesses. As far as RFID (radio frequency identification) is concerned, many companies are re-evaluating their policies after disappointment, while others are succeeding.The internet is the best source of searching for RFID companies. Some examples are Baxtek Solutions, Datex Corporation, Kornyk Computer Solutions International, Inc., The L D S Corporation, and Miles Technologies, Inc. Productivity of RFID operations can change by market sector, label frequency, and position in the value chain. In RFID, profitab
They forget one thing. Well, actually a lot of things, but the main thing they forget that people are not tuning in for their ad. Listeners want Rush, Rome, Al, Laura, music, sports, news, or whatever. People aren’t saying, “Gee, I gotta hear great heating and air conditioning ads today!”
Your ad is interrupting what they listen for. By nature, you are already
American manufacturers are turning away lucrative business because they can't attract or retain enough qualified workers. Productivity diminishes when there are not enough skilled employees, and the situation convinces – or forces – many employers to lower their hiring standards while simultaneously canceling profitable contracts.The Jacksonville Business Journal, for example, recently reported that Atlantic Marine Holding Company in Florida has passed up millions of dollars worth of new business due to a lack of productivity based on too few employees. As alarming as that might sound, the incident is not an isolated one. Businesses across the manufacturing sector are experiencing s
Your ad is interrupting what they listen for. By nature, you are already behind the eight ball before you start in radio. But there is hope.
First off, do NOT let a radio station employee write your ad.
If your exec isn’t a writer (you may luck out in that some radio execs are copywriters in training looking for an agency gig) and you don’t speak up, your ad will probably get written by either: the station producer- who may have already written 4 or 5 other ads that same DAY,who doesn’t have enough time to fully attend to your needs, and thereby wasting your money; OR a disc jockey (strange term- they don’t spin wax anymore, Daddy-O) whose annoyed he or she has to write an ad, or who’s not a talented writer to begin with, also wasting your money; OR by an intern, secretary, or other employee - who may relish the opportunity, but may not have the chops yet, or is being pressured to write something “quick and dirty” so it can produced and on the air -- also thereby wasting your money.
You have creative control and the ultimate yay or nay, so feel free to choose your writer. Hi
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