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    Learning Management Systems
    All of us should be familiar with what’s happening with learning management systems (LMS). As organizations move away from a training mindset to a learning and performance culture, LMS will play a central role.The organization’s LMS should be more than a training documentation system. In a recent article by LMS-guru Elliott Masie, Elliott listed the following expectations for a fully implement LMS:* a “dashboard” for managers that highlights what their teams and individuals are learning* an invitation-to-learn system that personalizes and targets individuals based on their current projects and performance goals* a system to create and maintain a social learning network that enables knowledge sharing throughout the organization* a system that makes learning recommendations based upon an individual’s preferred learning style* a system that maximizes the learning power of podcasting, wikis, blogs, and other “extreme learning”* a system that delivers learning to a wide range of devices, including PDAs and mobile devices, not only to desktops and laptops* a system that promotes external learning affiliations* a system that works closely with know
    respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where

    Three Killer Strategies For Finding Wholesale Products
    Finding good wholesale products and sources for your business can be one of the most difficult tasks that you face when starting a new enterprise.It can cost you a ton of time and money. But there are some things you can do in your search for wholesalers, liquidators, drop-shippers and other wholesale companies to make sure that your searching doesn't leave you empty-handed.There are lots of ways to locate wholesalers, but here are three great strategies to get you started:STRATEGY #1: Start At The Top and Work Your Way Down.If you already know the manufacturer of the product that you are searching for at wholesale, then the manufacturer is the first company you need to contact.Now, maybe you are just starting out and your company is too small to deal directly with the manufacturer or maybe you don't have the money to buy wholesale in large quantity. That's OK, you still need to contact the manufacturer first. Even if you want to buy directly from them, they may not sell to you, they may send you to their authorized wholesale distributors.They may also be able to send you to a dropshipper who could dropship the products directly to your customers so you don't ha
    In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.

    Selling hype or setting unrealistic expectations is one of the LEAST intelligent things you can do to build long term client relationships. Instead of scrambling to outdo the next self proclaimed SEO guy's claims, why not try something more in the nature of a soft sell.

    By teaching your prospective clients the truth about the SEO process actually will:

    • Enhance your reputation as a professional

    • Diffuse those competitors who ONLY sell hype

    • Increase new sales

    • Generate increased referral business

    • Establish long term client relationships

    • Establish tremendous client loyalty

    • Firmly establish YOUR CREDIBILITY in both the community as well as the industry as a professional who knows how to get results.

    In other words, teach people the TRUTH about the process and you'll already gain some immediate advantages because you are educating the prospect by offering them some facts but even more important, something that is EASY to believe. Something that blows away old misconceptions.

    Most people are tired of hearing a lot of sales hype.

    Try de-mystifying the SEO process and help your prospects to understand what search engine optimization (SEO) can do for their business. It's really just a simple, old-fashioned principle.

    More SE visibility = more success for the client More client

    success = more referral business for you

    Most of the time, your clients will sell your services better than you can ever sell yourself.

    Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, here are some real simple tips:

    A. Educate your prospect by telling them the truth.

    Try using some of the following points when speaking to your prospects:

    • Explain to your prospect, that your job is not just building a web site. Designing a web site is relatively easy, but this is only 50% of the job. Explain that your effort continues long after the launch of the site.

    • Teach them about a few of the ways your service differs from the traditional Web developer. Your true objective entails more than just concept or design.

    • Your skill is positioning their web site squarely in front of their ideal target audience. Once you get them positioned for maximum exposure, it's your aim to keep them there, right in the limelight.

    • If you're presenting to a group of 2 or more, ask them the name of their favorite search engine. Don't be surprised by their reply but 98% of the time, they'll name one of the MAJOR search engines. This is a great way to begin teaching them something they may have never heard before.

    • Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. You can demonstrate where their traffic will come from if other clients give you permission to use a couple of their reports as samples.

    Ask your prospect, "Did you know that "HITS" are irrelevant?

    "That's right, hits do not matter because a HIT is NOT a visitor." You can then explain that each HIT is really an action from the server. In other words, a hit occurs for each and every element downloaded. The number of HITS to a site, are nearly always larger numbers, but this does NOT mean you had any great number of visitors. Teach them about the importance of unique visitor sessions.

    Why is this important?

    In explaining this difference between a HIT and a VISITOR, you have taught your prospect a truth that could work against the next competitor who comes along behind you and only talks about HITS (which is what many do).

    Why do so many competitors talk all about HITS?

    Simply because they are BIG numbers which sound impressive particularly if you have no intention of providing the customer with detailed reporting. Teach your prospect the truth, that the important numbers to watch are the actual visitor session counts, not just hits.

    Help your client to understand what it is you do.

    Does your prospect see your "behind the scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properly the very first time".

    Explain that "Business owners are usually too busy running their business, to worry about all of the requirements of publishing and positioning a web site for targeted traffic and monitoring the results." Help them to understand that you ARE their watchdog for online success. You have come to realize that the more success you bring to them, the more your business grows. You are in this for the long term!

    B. Talk to them about the components of success:

    Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain that the best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written for the human brain.

    It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where

    The Confusing World of Ecommerce Solution Offers
    If you are thinking about setting up your own ecommerce solution then you may well be confused as to the multitude of offers available.You can opt for a full ecommerce solution that purports to include all the functionality you are ever likely to need, or you can opt for the component approach.Either way you will want to ensure that you are getting value for money and an ecommerce solution that works.Here is a quick guide to the essential components you should be looking for:Domain name registrationAlways keep control of your domain name registration. It is actually very easy to set up and register a domain name, don’t let anyone tell you otherwise. If you keep control of your domain passwords then it makes transferring your web site at a later date far easier than if you buy it ‘within an ecommerce solution package deal’.Web site hostingThis is another area where people can be made to pay more than they need to in their ecommerce solution. Web site hosting can be obtained from under $100 per annum, subject to the bandwidth requirements your site will have. Larger sites will cost more but it pays to research this topic before committing yo
    process and help your prospects to understand what search engine optimization (SEO) can do for their business. It's really just a simple, old-fashioned principle.

    More SE visibility = more success for the client More client

    success = more referral business for you

    Most of the time, your clients will sell your services better than you can ever sell yourself.

    Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, here are some real simple tips:

    A. Educate your prospect by telling them the truth.

    Try using some of the following points when speaking to your prospects:

    • Explain to your prospect, that your job is not just building a web site. Designing a web site is relatively easy, but this is only 50% of the job. Explain that your effort continues long after the launch of the site.

    • Teach them about a few of the ways your service differs from the traditional Web developer. Your true objective entails more than just concept or design.

    • Your skill is positioning their web site squarely in front of their ideal target audience. Once you get them positioned for maximum exposure, it's your aim to keep them there, right in the limelight.

    • If you're presenting to a group of 2 or more, ask them the name of their favorite search engine. Don't be surprised by their reply but 98% of the time, they'll name one of the MAJOR search engines. This is a great way to begin teaching them something they may have never heard before.

    • Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. You can demonstrate where their traffic will come from if other clients give you permission to use a couple of their reports as samples.

    Ask your prospect, "Did you know that "HITS" are irrelevant?

    "That's right, hits do not matter because a HIT is NOT a visitor." You can then explain that each HIT is really an action from the server. In other words, a hit occurs for each and every element downloaded. The number of HITS to a site, are nearly always larger numbers, but this does NOT mean you had any great number of visitors. Teach them about the importance of unique visitor sessions.

    Why is this important?

    In explaining this difference between a HIT and a VISITOR, you have taught your prospect a truth that could work against the next competitor who comes along behind you and only talks about HITS (which is what many do).

    Why do so many competitors talk all about HITS?

    Simply because they are BIG numbers which sound impressive particularly if you have no intention of providing the customer with detailed reporting. Teach your prospect the truth, that the important numbers to watch are the actual visitor session counts, not just hits.

    Help your client to understand what it is you do.

    Does your prospect see your "behind the scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properly the very first time".

    Explain that "Business owners are usually too busy running their business, to worry about all of the requirements of publishing and positioning a web site for targeted traffic and monitoring the results." Help them to understand that you ARE their watchdog for online success. You have come to realize that the more success you bring to them, the more your business grows. You are in this for the long term!

    B. Talk to them about the components of success:

    Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain that the best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written for the human brain.

    It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where

    Online Networking – The Key to a Successful Business
    There are too many people involved in business that are missing out on huge opportunities these days. The power of the Internet has grown into a force to be reckoned with and there is no sign of decrease. The power of online networking is so huge that some very small businesses have grown into corporations in as little as one year.Imagine if your best friend was the CEO of a company; a company that could aid in the growth of your tiny business. That is a situation that many of us may never encounter but imagine this. What if you got to know several people that were successful in your line of work? If you knew enough people like this your company could advantage just as much as if you knew that top CEO.Too many people are intimidated by contacting others and they are losing money because of it. A simple phone call or email could increase your revenue in the long run. Meeting face to face is even better as you get to show your trustworthiness and make a good impression.One of the best ways to grow your online network is to participate in online forums. Find forums that relate to your business ‘niche’ and get to know people. Go into the forums with advice and knowledge. Let people know
    earch engine. Don't be surprised by their reply but 98% of the time, they'll name one of the MAJOR search engines. This is a great way to begin teaching them something they may have never heard before.

  • Since there are only a "handful" of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. You can demonstrate where their traffic will come from if other clients give you permission to use a couple of their reports as samples.

    Ask your prospect, "Did you know that "HITS" are irrelevant?

    "That's right, hits do not matter because a HIT is NOT a visitor." You can then explain that each HIT is really an action from the server. In other words, a hit occurs for each and every element downloaded. The number of HITS to a site, are nearly always larger numbers, but this does NOT mean you had any great number of visitors. Teach them about the importance of unique visitor sessions.

    Why is this important?

    In explaining this difference between a HIT and a VISITOR, you have taught your prospect a truth that could work against the next competitor who comes along behind you and only talks about HITS (which is what many do).

    Why do so many competitors talk all about HITS?

    Simply because they are BIG numbers which sound impressive particularly if you have no intention of providing the customer with detailed reporting. Teach your prospect the truth, that the important numbers to watch are the actual visitor session counts, not just hits.

    Help your client to understand what it is you do.

    Does your prospect see your "behind the scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properly the very first time".

    Explain that "Business owners are usually too busy running their business, to worry about all of the requirements of publishing and positioning a web site for targeted traffic and monitoring the results." Help them to understand that you ARE their watchdog for online success. You have come to realize that the more success you bring to them, the more your business grows. You are in this for the long term!

    B. Talk to them about the components of success:

    Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain that the best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written for the human brain.

    It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where

    The Golden Moment - From Contact To Connection In Ten Seconds Flat
    When networking, do people open up to you or do you they ignore you?In networking, time counts. You only have ten seconds to pique your new contact’s interest and initiate a conversation, or else your contact will lose interest and dismiss you. That’s why it is so important to prepare and practice a way to present yourself to a new contact. A strong introduction communicates who you are and what you offer, inspires confidence and openness, and signals that you are interested to find out more about them.Here are some tips to make the most of the Golden Moment of the first impression:1. Show your name with pride.Introduce yourself by your name and your company name, and ask them for their name. Wear a quality name tag (plastic or metal) so they can easily see, and remember, your name. Naturally slip their name into the conversation a couple of times so you can remember it easier. By displaying your name with pride, and using their name, you demonstrate a confidence in who you are and what you represent, which will also give the other person confidence to continue talking with you.2. Start with an open-ended question.Questions stimulate curiosity. Starting with
    of providing the customer with detailed reporting. Teach your prospect the truth, that the important numbers to watch are the actual visitor session counts, not just hits.

    Help your client to understand what it is you do.

    Does your prospect see your "behind the scenes" service as VITAL? If not, they need some understanding! Explain, "the reason" that business owners hire you, is to ensure their web site is built and launched properly the very first time".

    Explain that "Business owners are usually too busy running their business, to worry about all of the requirements of publishing and positioning a web site for targeted traffic and monitoring the results." Help them to understand that you ARE their watchdog for online success. You have come to realize that the more success you bring to them, the more your business grows. You are in this for the long term!

    B. Talk to them about the components of success:

    Let them know that when you work with their web content, you need some freedom to work with them and provide input. Explain that the best success formula is often a cross between re-writing their content especially for high search engine placement COMBINED with copywriting that is written for the human brain.

    It's a combination of having a highly visible web site that also employs techniques that compel their visitors to respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where

    Elements Of A Successful Sales Performance Management System
    The components of a successful sales performance management system include first of all having well defined revenue plans and revenue and margin objectives. Often times, this includes having bookings objectives for your individual sales people. Having well defined sales territories relating to those targets. And of course, having a strong, well documented plan, in terms of who your target markets and customers are within your territories.In addition to having a revenue plan, other components of the sales performance management system include a job description that is expectation based where the outcomes are clearly defined are very important in terms of overall requirements for success in the job.The next component of successful sales performance management system is actually having individual revenue margin and booking objectives for each of your people. Typically, this is done an annualize basis with your people going through a planning cycle once you’ve defined your overall company’s revenue plans. You should put together targets, annual revenue and bookings goals for each of your salespeople that are tied to that overall revenue plan. And often times you’ll be doing a measuring and mo
    respond. Explain why this second aspect is so important by saying something like, "Your business does not really begin, until we get your visitor to take action and respond to what they see.

    Talk to them about your ability to research their keyword phrases from real time results. Explain to them that you must determine which search phrases will genuinely pull the most targeted traffic into their pages. Tell them you will be asking them for a list of suggested keywords to start. Explain that ultimately you will be analyzing those words and through research, you'll actually find the highest performing phrases with the lowest competition.

    You can let them know that the reason your pages score well with major search engines is because you build honest, content-rich pages without the use of any types of tricks, gimmicks or spam.

    The strategies you employ are based on using phrases that are first researched and then proven to be currently in usage by consumers within their specific market.

    C. Stop trying so hard to sell SEO and learn to dialogue.

    Learn to "dialogue" with your prospects in a two-way communication. This is most often successful if you are the one asking the questions. Remember that whoever is asking the questions, is really the one who is controlling and directing the conversation.

    Ask questions about from where the prospect would like to take business. Try asking questions like, "Would you be willing to take business from a specific location?" Ask lots of specific questions. If they are only interested in a regional presence, then begin painting a picture in their mind of where they could be getting new business from.

    Remember to ask questions about your prospect's distribution of product and services. Demonstrate that you are not just interested in building, positioning and monitoring the site.you are also interested in all aspects of the business such as how they intend to handle distribution. Such conversations not only lead to enhancing client rapport, but will end up triggering new optimization strategies in your mind.

    D. Make the most of your newest successes.

    Your prospects become your customers and in a short time, they begin telling stories about their success on the web. Don't forget to make the most of these opportunities, after all you've made the effort and promoted your client well, you deserve the credit.

    You have demonstrated that your SEO strategies not only work, but in many cases, your efforts will have delivered a dramatic increase in business. Always ask your client's permission first, but they're usually more than happy to distribute your brochure or business cards. This is usually the start to a wonderful trend in ongoing referral business. Always remember to thank your clients for every new referral they send your way.

    Ask your clients if they would mind taking the occasional reference call. All you really need are just a few of your client's names and numbers. A list of these satisfied names and numbers can be offered to new prospects. You can be sure this is just one more thing that not a lot of your competitors will be doing.

    Search Engine Optimization is one of the biggest missing links in this whole web development industry. It's safe to say that building a web site without a plan for search engine optimization, is the single most expensive lesson that any dot com business has ever had to learn in the last few years. It's only good wisdom that you teach both your prospects and your clients these things up front and early. The results will be a long lasting client relationship where your client wins, your client's customer wins and YOU win too!

    E. Enjoy the tremendous lift of knowing that you really are making a difference for your clients.

    For thousands of business owners, the investment in solid SEO strategies, are the single missing link to their success. Take action today by employing SEO strategies for your clients and give them the outstanding results they deserve. Remember that success breeds success and when you do an extraordinary job for your client, it was YOUR SEO skills that made the difference. There is tremendous satisfaction in that too!

    Best regards,

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