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Member You - Testing Headlines
Drug testing labs provide accurate results for drug tests in a short period of time. Oftentimes, companies require lab drug tests in order to maintain a safe and healthy work environment for their employees.Why Are Drug Testing Labs Used?A drug testing facility is used to detect the use of drugs in the workplace, the home and even in law enforcement. Many times, employers will
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and t
Ezine Articles - they're everywhere!And little wonder. They're one of the fastest ways of building traffic to your website.But what many people overlook is the Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and
The latter precept, that a headline should actually try to sell something, is not as universally known as it might be. The vast proportion of headlines actually say nothing whatsoever about the product and the benefits of owning it. And the reason for this is that good, selling headlines are not easy to write. So the majority of so-called copywriters take the easy route and produce something which they think is humorous or eye-catching and hope that this will do the job. That it won’t and doesn’t can be witnessed day in and day out in press ads, brochures and websites worldwide.
But I digress.
There is sadly no absolute test that a headline will do the job it is paid to do. If there were, we benighted copywriters would be earning ten times what we are earning now, on the grounds that our work would be foolproof. Every headline we conceived would be irresistible; and products would move off shelves like Spring snow off a dyke.
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and th
You really want to understand Web Marketing 2.0, without buying hundreds of guides? Learn how to make connections online. The easiest and fastest way to make that connection as a noted authority is to learn the art of giving.Most Web 2.0 sites that will help you market your site will Only work if you make a conscious effort to share your resources. Think of it as traditional networki
The latter precept, that a headline should actually try to sell something, is not as universally known as it might be. The vast proportion of headlines actually say nothing whatsoever about the product and the benefits of owning it. And the reason for this is that good, selling headlines are not easy to write. So the majority of so-called copywriters take the easy route and produce something which they think is humorous or eye-catching and hope that this will do the job. That it won’t and doesn’t can be witnessed day in and day out in press ads, brochures and websites worldwide.
But I digress.
There is sadly no absolute test that a headline will do the job it is paid to do. If there were, we benighted copywriters would be earning ten times what we are earning now, on the grounds that our work would be foolproof. Every headline we conceived would be irresistible; and products would move off shelves like Spring snow off a dyke.
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and t
Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”.Above statement was made by Peter F. Drucker, a prominent Management and marketing guru.Any economic result is the result of differentiation. What is that niche you posses that make you ho
But I digress.
There is sadly no absolute test that a headline will do the job it is paid to do. If there were, we benighted copywriters would be earning ten times what we are earning now, on the grounds that our work would be foolproof. Every headline we conceived would be irresistible; and products would move off shelves like Spring snow off a dyke.
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and t
I get asked that by rookie network marketers all the time. They want names, companies, and documentation. And although it is tempting to give them a laundry list of 7-figure earners, I have found a much more productive answer.When asked, 'Who makes the most money in MLM?' I answer their question with a question.'Do you mean in dollars or PSU's?'And naturally, the rookie
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and t
Price reflects the value sacrificed for the acquisition of an item at the moment of purchase; therefore price paid is a historical fact and does not necessarily reflect the value of the item after the transaction, since this may change. Value changes when supply or demand changes. If the value of an asset that was acquired at a specific cost changes in the course of time, the accounting r
But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call it the ‘So What?’ test.
Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and then ask yourself ‘So What?’, it immediately becomes clear that the line is bereft of a sales proposition. Because there is no obvious benefit to the potential customer.
On the other hand, if you write: Our Widget works twice as fast, so you do the job in half the time, then the ‘So What?’ has been answered. Your customer can cut his production time by 50%.
Likewise, were you to write: Our Widget is so small, it fits into the palm of your hand, you simply invoke ‘So What?’. Which results in: Our Widget fits into the palm of your hand, so it goes wherever you go. In this case, the benefit is portability. You can use it anywhere.
Over the years, I have found the ‘So What?’ test to be invaluable. You might care to give it a try yourself.
And on the subject of headlines consider this.
When trying to write a headline many people tend to go off half-cocked. They consider the marketing brief, then bash down a headline or two to satisfy it. After that, they write the body copy.
Experience shows, however, that if you write the body copy first, the odds are that there will be the makings of a headline within it struggling to get out.
Body copy is, or should be, a carefully worked and logical encapsulation of the mark
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