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Member You - Tips On Writing a Successful Ad
The DMADV methodology can not be better explained than by comparing it with DMAIC methodology despite their fundamental differences. Take for example, the case of a traveling salesman who convinces a customer to buy at the best price. After invoicing and collecting the shipping details, he discovers that there is a problem with the packaging department which is unable to reduce the shipping volume as desired by the customer. The salesman now remembers that nowadays, more and more customers are demanding that their shipments volumes be reduced when packaged.Now, the packaging department has a problem on their hands which they are unable to resolve unless their rule books are rewritten. What should the project team evaluate now; DMAIC or DMADV methodology?What is DMADV Methodology?The acronym DMADV sounds pretty much similar to DMAIC. The similarity ends after the first three letters DMA.1. Define: You will define the goals of the project and that of the customers (both internal and external)2. Measure: Here you will quantify the customer needs as well as the goals of the management3. Analyze: Analyze the options, existing process to determine the cause of error origination and evaluate corrective measures4. Design: Design a new process or a c
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as
The Yellow Pages has been around for over 100 years, making it one of the oldest and most used media in the world. Yet there are many businesses that choose not to advertise. So what’s your excuse?There’s actually only three reasons:You are too cheap.You think your business won’t benefit.You actually never thought about it.Let’s examine each one. To begin with, have you ever had a Yellow Page representative give you all the rates, or did you just assume that they’re too expensive? Maybe you figured that only a full page would do the trick and how could you ever afford that? But there are many sizes and colors and a variety of books that make sense. Of course, you have to have all the prices to make that decision, before you have your mind made up.Next, you might think that nobody would ever look for a custom home builder, financial planner, or other expensive specialty in the lame old Yellow Pages. So why does Cadillac have a trademark or pool builders advertise? Do they know something you don’t? Even Sears now has ads in many headings, so the retailers are getting wise as well.The last excuse is probably the most common. Sure, you love those direct mailers you use where you have to offer a terrific discount to get any
When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere belief that; if you act upon the suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power.
Web advertising takes many forms; web pages, classified ads, e-mail responses, news group postings, and even your signature file. No matter which form you employ unless your advertising is seen, nothing is sold. Being seen is of key importance.
However, a less considered but equally important factor is your viewing audience. Disregarding your audience results in the problem of "selling air conditioners to Eskimos." It just doesn't generate much interest. A reader who has no interest in your advertising material is not part of a qualified audience" and is not a potential customer.
Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web some rules of thumb are:
- Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.
- Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.
- Develop reader stopping ad content.
DESIGNING AN AWESOME CLASSIFIED
The four essential ingredients of an awesome classified are:
ATTENTION - INTEREST - DESIRE - ACTION
If your ad is missing any of these it is not an AWESOME Ad!
ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.
Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:
Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take.
WHAT TYPE OF AD SHOULD YOU USE
There are three ad types:
Qualified - Partially Qualified - and Blind
The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.
The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.
Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as n
As more and more people get their news from MSN, Google and Yahoo, less and less are relying on the local newspapers. In this day and age with 200 channels of Satellite Radio, 400 Channels of Satellite TV, instant breaking news by email and online news gathering of search engines the newspaper industry is taking a hit. Some say they are taking it in stride and are a valuable resource for news both local and regionally. Others completely disagree. For instance I currently take about 40 key word news items on Google News Alerts. These are things, which include my personal interests and business interests. Most people now who are Internet Savvy get their news online and only occasionally buy a newspaper from the rack. As a matter of fact they may only casually glance at the newspaper delivered to their house and even then only articles, which give a second or third opinion from that of the Internet or TV news.Some newspapers are watching their advertisers disappear for Internet, Cable TV and radio, as the ads are not pulling. Also it is very hard to beat the Internet’s shelf life compared to the one-day newspaper ad. It is viewed only once and thrown out. A few National Magazines, Trade Journals and Metro Newspapers have been caught or accused of boosting subscriber or readership figur
DESIGNING AN AWESOME CLASSIFIED
The four essential ingredients of an awesome classified are:
ATTENTION - INTEREST - DESIRE - ACTION
If your ad is missing any of these it is not an AWESOME Ad!
ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.
Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:
Everyone knows it's glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.
INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive... are they young, old, single, married...
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take.
WHAT TYPE OF AD SHOULD YOU USE
There are three ad types:
Qualified - Partially Qualified - and Blind
The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.
The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.
Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as
Many online marketers now make a living by putting together their own products. Among the most popular digital products to sell are eBooks and special reports. These are texts in written form where useful and desired information can be conveyed. Indeed, information is what empowers the internet. It’s not called the information superhighway for nothing, after all. People log online to search for information.If you have the info they need, then they will come to you. And if this information has a lot of value, you could sell the same and make some wonderful profit. And since words are the immediate tools of communication in the World Wide Web, information is often conveyed in written form, i.e. the aforementioned eBooks and special reports.But preparing written lot is not easy. For people, not everyone could write. And those who could often don’t land the time to set about on such a project.Fortunately, there are some alternative ways you could take which would allow you to create your own eBook or special report without having to write down a single word. Let’s take a look at 5 of these options.1. Gather some articles and compile them in a single mass. This would be the easiest way to prepare your own digital product. These articles can be PLR all whi
Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.
DESIRE: But appealing to their interest is not enough. The ad must then "further stimulate your reader." While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don't really desire money.
We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word "money" may trigger the desire that triggers the feelings which we value and want to experience.
ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, "give me your pen for a minute"... chances are they will, and usually, without question, for no other reason than "you told them to." Don't say... "will you give me your pen for a minute" because now they have to think, and if they have to think they may refuse. In your ad simply say: "call this number now", "email me for details", "go to our website" etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer.... they will most likely take the action you direct them to take.
WHAT TYPE OF AD SHOULD YOU USE
There are three ad types:
Qualified - Partially Qualified - and Blind
The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.
The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.
Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as
While most folks today trust mutual funds and their professional managers with their investments, it’s still important to understand the basics of the stock market. Although investing in individual stocks may not be right for everyone, a basic understanding of the stock market is essential to understanding the workings of our economy and business sector.A stock is a portion of ownership in a company. Commonly referred to as a share, it is a small percentage of the total ownership pool for the corporation. Shareholders are stock owners, or people who have an ownership interest in the corporation. Today, shares are usually tracked electronically, but in previous decades shareholders would actually receive a certificate stating their ownership.Why own stocks? First, you are sharing in the company’s profits. When a corporation shows a profit, they will sometimes distribute these profits to each shareholder, based on how much stock they own. This distribution is called a dividend. Company’s can elect to pay out their profits or reinvest them in the company, but as a shareholder, each time a payout is made you will receive your proportionate share.Also, the value of your stock will rise and fall based on the company’s perceived value in the stock market. If you buy
WHAT TYPE OF AD SHOULD YOU USE
There are three ad types:
Qualified - Partially Qualified - and Blind
The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly "person dependent" use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.
The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don't know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.
Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as
This is the seventh article in a series of eight articles about how to build a profitable portfolio of tax lien certificates or tax deeds. If you missed the previous articles in this series, you can read them at www.taxlienconsulting.blogspot.com.OK, so you've got the tax sale list and you've done your due diligence and you've made your preparations to go to the tax sale. You've registered for the sale, you have your paperwork in order and you've made arrangements to have the proper form of payment at the sale. Since most tax sales are auctions, the next step to building your profitable tax lien portfolio is to bid at the sale.Before you bid at a tax sale you need to know what the bidding procedure is and what your strategy will be. You'll have to decide beforehand just how much you are willing to pay for each property that you want to bid on, or how low (in interest) you will bid. I suggest that you attend at least one tax sale before you bid so that you are aware of what is actually being bid and what the competition is like. It's important to know exactly what you are bidding.There are four basic types of bidding procedures that you will encounter at a tax sale. At tax lien sales, typically the interest is bid down, or the interest is not bid down and the price of t
ADDING WORD POWER TO YOUR CLASSIFIED AD
Some words are more powerful than others. Saying, your ad must "spark your readers interest," is more powerful than saying, your ad must "get the readers attention." Why? because by using "spark," you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.
Researchers at Yale University say that the twelve most POWERFUL words in the English language are:
- DISCOVER
- EASY
- GUARANTEE
- HEALTH
- LOVE
- MONEY
- NEW
- PROVEN
- RESULTS
0 SAFETY
- SAVE
- YOU
- FREE - ( I just had to add this one in ! )
The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words from the title of the ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick out the individual words and not the phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance at the list occasionally while writing down possible titles for your ad. The title is the most important part of the ad. You may need to spend 90 percent of the time it takes to design your ad, just on the title alone.
Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tell the customer about your product? Benefits - benefits -benefits! Features - features- features!
Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to have more enertia and cause us to react with feelings.
Now let's put it all together and create a simple classified car ad.
Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD's -- tinted glass - factory air - great gas mileage - So "cherry" people will stare with envy when you drive by - Call today 555-5555 ask for Joe.
Well, this one I did quickly. Maybe you can make it better. Anyway, now review the ad. Does the title grab the reader's attention. Does the ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulate the reader? Does the ad direct the reader's action?
Now go to it! Create your own awesome classified keeping the above thoughts in mind. Review your ad and check to see that all the important ingredients of a good ad are present. Find a classifieds site on the web with plenty of ads in a category related to your product. Get your ad listed first if you can. And wait for the response. "If you are not getting responses, then either change the title of the ad, change the wording, or Advertise in more locations!
I hope this helps in your future marketing decisions.
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