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Member You - Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Management is relationships; sales is relationships; service is relationships; office politics is relationships. Salaries and bonuses; vacations and office assignments; training and education --- all relationships.Shopping is business; handling the checkbook and credit cards are business; life insurance is business; health is business; who’s doing what and when is business. We say, “
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the Engl
The most common form of business security is the alarm system. Nowadays, business security technology can make your business extremely secure and provide the peace of mind. Both wired and wireless alarm systems are available in the market.The more thriving your business, the more interest it is likely to produce amongst intruders. In order to protect your business one of the primary t
Advertisers crave the buying power of the Hispanic market, the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on the creative end, they are still missing the point.
They are not hitting their intended market, but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.
AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States.
An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That’s not to say that an advertiser doesn’t have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.
Marketers have to disperse of the “Stereotype Marketing” that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the Engli
Stamp collecting is one of the world's most popular hobbies. It includes the collecting of postage stamps as well as related objects. Related objects include envelopes or packages with stamps on them.Stamp collecting is often mistaken for the term philately. Philately is the study of stamps and not collecting of stamps. Philatelists often collect objects of their study. However, it is
They are not hitting their intended market, but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too often advertisers specially create an ad campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their ad agency and do their own homework.
AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States.
An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That’s not to say that an advertiser doesn’t have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.
Marketers have to disperse of the “Stereotype Marketing” that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the Engl
Recent marketing studies reveal that most marketing strategies directed toward women fail to live up to potential due to lack of appropriate market segmentation.Businesses that are the most successful and consistently reach women with targeted marketing efforts take advantage of the different ways in which women collect information and make consumer decisions. As a business owner
AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic market here in the United States.
An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That’s not to say that an advertiser doesn’t have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.
Marketers have to disperse of the “Stereotype Marketing” that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the Engl
We have all heard the old adage, "Never Assume," but, of course, we do it anyway. We run our lives on assumptions. When we drive to work we assume people on the other side of the road will stay there. We assume the paycheck will come on the expected day. We assume others will do their job or do what they say. We are always assuming. What "Never assume" really means is that we need to be awa
An advertiser can actually create an ad campaign in English and get their message in front of the intended audience and not the assumed audience. That’s not to say that an advertiser doesn’t have to gear the campaign towards the Latino market but this medium makes it easier for them to actually gauge their efforts.
Marketers have to disperse of the “Stereotype Marketing” that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino market cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the Engl
If you are a typical YP advertiser, you read this headline and now this article, hoping to find a way to lower your YP investment. After all, who likes writing that huge check to the publisher every month, not even knowing if the ad is worth it or not? I’m on your side. I’ve even been in your shoes. I ran a YP ad for five years. But now I’m coming from a different direction. And, yes, I feel
So how does an advertiser looking to hit the young U.S. Latino market reach them?
Well they first need to bring in an advertising and marketing agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the English speaking U.S. Latino market and put together a comprehensive marketing plan that will get their message to the intended audience.
Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser wants to tap into the massive buying power of the U.S. born Latino market.
Louis Victor
New Age Media Concepts
www.namct.com
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