As per Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc, that’s how much time you have to convince visitors once they are on your landing page, that they are in the right place and on the right site.

Landing pages are those pages that prospective customers arrive on after clicking on a link or URL sent to them in a promotional email, or to which ad banners or pay per clicks ads are linked. These campaigns are used to generate interest about the product and most importantly, to get users to take action. Landing pages are often the place where visitors are converted to paying customers.

An ineffective landing page can ruin even the most successful ad banner and email campaigns. It’s like getting the horse to the well, and then realizing that the well is empty. To ensure that your campaigns are a success it becomes imperative to convert every lead to a sale via impressive, hard selling landing pages.

Here are six tips on designing landing pages that are effective in closing the sale.

1. Identify your user.
B2B (business-to-business) customers and B2C (business-to-consumer) customers are very different in their behavior and need to be treated differently. B2B buyers tend to focus a lot on research and will, in most likelihood, come back to the website to shop. The landing pages you create for B2B shoppers must be filled with in-depth product information and testimonials about the quality of the product and the company background. Reliability, quality and delivery of promised goods are imperative. Also, you can use a price range instead of a specific price for these buyers. For B2C customers on the other hand, landing pages must focus on making a quick sale. It is necessary to create an urgency to buy now by offering freebies and discounts to early shoppers. A single price, inclusive of shipping and taxes works best. Product photos are also absolutely essential to close the sale.

2. Maintain continuity.
This is a good way to get customers to immediately recognize that they are on the right website and start browsing and buying. The graphics used in the marketing promotion must be similar to those on the landing pages. You can use the same graphic in both places to create an identity.

3. Give the information you have promised.
If the marketing promotion said that users could read “10 Great tips about search engine marketing” then ensure that the landing pages deliver the promise. Nothing is more annoying than being misled by promotional emails that fail to deliver. If you deliver on what you promised you build trust within the customer. Failure to deliver results in mistrust.

4. Gather personal information. How Managers Hurt Their PR Results
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics – press releases, publications and brochures and, particularly, fun-to-manage special events – while failing to plan for the perceptions and behaviors of the very people who probably hold their managerial success in their hands.We’re talking about those important outside audiences whose behaviors most affect their departments, groups, divisions or subsidiaries.Obviously, some of t