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Member You - How To Make A Fortune With FREE Advertising!
In my youth, many years ago, I worked for a medium size manufacturing company. I was, like all at that age, eager and knew it all. And some still call me a know it all.After two months there, the President asked to speak to me. I did not think he even knew I existed. Sweat time. I was sure I would get the axe and I had no idea why.“I need your help,” he said. I started to become confused and weak kneed. My being speechless, he continued: “We are having serious scheduling problems and I would like you to investigate. A fresh look at the problem may be useful.”“Listen to this” he said, “It is a memo to the Sales Manager from the Production Manager.”He read the memo “John: Do you want us to rush the rush job we are rushing now, or are we to rush the rush job you wanted us to rush before we rush the rush job we’re rushing now, or rush the rush job we were rushing before?”With that he developed a twitch in his left eye. The man was rattled. He continued saying “We have two other serious problems. Quality on Mondays is horrible and we have high absenteeism on Fridays.”Being capable of solving all the worlds’ problems, I took the assignment.On the pretext of
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher.
If you run a company that sells a product or manufactures a specialty product then your advertising needs to signify to the customer that your products are of the highest quality and the best value. But how can a company create advertising or a marketing program, which allows the consumer or the end customer to visualize the quality without actually touching the product? That my friends is one of the keys to advertising products.The trick is to get the customer to visualize the quality of the product and its durability and even perhaps its longevity, without ever seen it, touching it or owning one. Is this possible? Sure it is, and it is done all the time in advertising.Consider if you will Daimler Chrysler's Dodge ram trucks and how they show a ram animal standing on top of a hill with strength and dignity almost as if it is challenging all comers. This shows toughness. Ford Motor Co. with its F-series says that its trucks are built Ford Tough. General Motors uses nearly the exact same strategy.Truck buyers equate toughness with durability with quality. You can do the same thing in your business as well and you could do it without spending, as much money as you might thin
Okay-Just What Exactly Is “Free Advertising”???
Before I get into the specifics of actually HOW to get free advertising - it’s important for you to completely understand exactly what free advertising is.
“Free Advertising” is any mention, listing or “blurb” about your product in a magazine, newsletter, book, manual, directory etc. You see, advertising does not have to be paid for. There are tons of ways in which you can attract public attention to your product or business…and never pay a penny!
Imagine seeing your profits soar thanks to publicity you gained for FREE. It’s one hell of a buzz I can tell you. So let’s take a look at a way to gain free publicity which is quite literally making people tens of thousands of pounds...
Viral Marketing
This method is mainly applicable to gaining free publicity via the internet. If you want to make big money these days you’ve got to be involved in the net somehow. And viral marketing is proof of the amazing power of the internet. This method is HUGE in America. Viral marketing is the key to the success of the massive site Hotmail.com. That’s right. Hotmail used this technique to get their name out there and recognised. Now it’s your turn to do the same.
Whilst viral marketing may sound nasty, it is a truly powerful way to get your name noticed. You see, people will be spreading your marketing message without even knowing it. This is a great way to sell a truckload of your products, and have other people doing your marketing for…you guessed it…FREE!
The easiest way to explain viral marketing would be to use hotmail as an example. In case you didn’t know hotmail offer free email. The way they make money is through selling advertising on their site. Obviously the more people that see the advertising on their site the more they can charge for companies to advertise.
Now this is where viral marketing comes in. Every time an email is sent out from a hotmail user, at the very bottom of the page is a marketing message that says “Sign Up For Your Own Free E-Mail Address At Hotmail.com”. So every time an e-mail is sent out people are unwittingly helping hotmail market their site. It spreads like a virus. Their own customers are helping them market their web site!
How One Free eBook Could Make You Very Rich
Now don’t panic. You don’t need to have to write your own ebook (electronic book). I’ll show you a way where you can get FREE products on any subject for you to turn into your own personalised eBook in just a second. But eBook viral marketing can make you a whole load of money. eBooks don’t cost a penny to send as you can send them via email or as a download, yet they can make you tens of thousands of pounds in extra sales. I’ll give you a concrete example of how this work’s in a second.
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher.
Before I go into the top 5 ways in which to double the response of your advertising, I need to tell you something. But before I tell you this one thing that will change the way you view advertising forever and put you ahead of 95% of the businesses out there, you must promise me you will have an open mind.Promise?Ok. The one thing I have to tell you, that is the basis of all advertising and what you must keep on your mind everytime you do your advertising is that:Advertising is Salesmanship MultipliedHave you read that before? If not, that’s okay...not many businesses know this. If they knew this, then there wouldn’t be so much trash on TV, in the newspapers, on billboards, in magazines and on the radio.To understand the concept, imagine that each one of those people reading the newspaper (there could be thousands if not millions) are glancing at your ad. Salesmanship multiplied means having a lot of salespeople promoting your product or service to each one of those people...with the same words, the same voice and all at the same time.Why is this one idea so important? 2 reasons:1) Advertising is leverage. Say you are putting an ad in a n
Viral Marketing
This method is mainly applicable to gaining free publicity via the internet. If you want to make big money these days you’ve got to be involved in the net somehow. And viral marketing is proof of the amazing power of the internet. This method is HUGE in America. Viral marketing is the key to the success of the massive site Hotmail.com. That’s right. Hotmail used this technique to get their name out there and recognised. Now it’s your turn to do the same.
Whilst viral marketing may sound nasty, it is a truly powerful way to get your name noticed. You see, people will be spreading your marketing message without even knowing it. This is a great way to sell a truckload of your products, and have other people doing your marketing for…you guessed it…FREE!
The easiest way to explain viral marketing would be to use hotmail as an example. In case you didn’t know hotmail offer free email. The way they make money is through selling advertising on their site. Obviously the more people that see the advertising on their site the more they can charge for companies to advertise.
Now this is where viral marketing comes in. Every time an email is sent out from a hotmail user, at the very bottom of the page is a marketing message that says “Sign Up For Your Own Free E-Mail Address At Hotmail.com”. So every time an e-mail is sent out people are unwittingly helping hotmail market their site. It spreads like a virus. Their own customers are helping them market their web site!
How One Free eBook Could Make You Very Rich
Now don’t panic. You don’t need to have to write your own ebook (electronic book). I’ll show you a way where you can get FREE products on any subject for you to turn into your own personalised eBook in just a second. But eBook viral marketing can make you a whole load of money. eBooks don’t cost a penny to send as you can send them via email or as a download, yet they can make you tens of thousands of pounds in extra sales. I’ll give you a concrete example of how this work’s in a second.
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher.
So, you own a small business, sales are down and you’ve come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?If you were sick and over the counter medicine didn’t work, would you seek the care of a doctor? Of course!So the real question is, if you’re going to spend your hard earned money on advertising why wouldn’t you want to seek the advise of an expert who’s job is to advise you on how to most cost effectively spend your advertising dollars.Below are just a few of the pro’s and con’s of hiring an advertising agency. I hope they help.Reasons to hire an advertising agency:· Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system.· Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services t
The easiest way to explain viral marketing would be to use hotmail as an example. In case you didn’t know hotmail offer free email. The way they make money is through selling advertising on their site. Obviously the more people that see the advertising on their site the more they can charge for companies to advertise.
Now this is where viral marketing comes in. Every time an email is sent out from a hotmail user, at the very bottom of the page is a marketing message that says “Sign Up For Your Own Free E-Mail Address At Hotmail.com”. So every time an e-mail is sent out people are unwittingly helping hotmail market their site. It spreads like a virus. Their own customers are helping them market their web site!
How One Free eBook Could Make You Very Rich
Now don’t panic. You don’t need to have to write your own ebook (electronic book). I’ll show you a way where you can get FREE products on any subject for you to turn into your own personalised eBook in just a second. But eBook viral marketing can make you a whole load of money. eBooks don’t cost a penny to send as you can send them via email or as a download, yet they can make you tens of thousands of pounds in extra sales. I’ll give you a concrete example of how this work’s in a second.
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher.
Many economists rely on economic indicators to predict consumer spending and the health of the wealth of a nation. Using such data they can predict economic trends, business cycles and industry movement. It is amazing all the data available out there and all the different methods that are considered mainstream economic theory. Yet so often we fail to see the most obvious trends. For instance simple things like non-profit carwash fundraiser donations above ticket prices or the volume of cars pulling in with drivers freely willing to donate for a good cause. Additionally one of the best economic indicators I have seen is the average garage sale earning in middle class neighborhoods.In fact garage sale economics is a very valuable indicator, but the hotshot academia Professors at the University Level is completely blind to anything that obvious. The number of garage sales is an indicator of tapped out consumers, the number of shoppers is as well. But the earnings at the average garage sale in middle class suburbs is an ominous indicator for downward business cycle trends and even future retail Christmas Sales.Those who hide behind numbers and do not look at obvious things such as the gara
How One Free eBook Could Make You Very Rich
Now don’t panic. You don’t need to have to write your own ebook (electronic book). I’ll show you a way where you can get FREE products on any subject for you to turn into your own personalised eBook in just a second. But eBook viral marketing can make you a whole load of money. eBooks don’t cost a penny to send as you can send them via email or as a download, yet they can make you tens of thousands of pounds in extra sales. I’ll give you a concrete example of how this work’s in a second.
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher.
Few personalities dominated the American scene like basball slugger George Herman “Babe” Ruth. He entered the major leagues as a pitcher, but also won fame with the Boston Red Sox as a powerful hitter.Since a pitcher can’t play every day, somebody recommended Babe be placed in the outfield. This may have been one of baseball’s greatest decisions.Babe was traded to the New York Yankees in 1920, and became a superstar, media personality, and a hero to millions. He played 22 years, compiled a lifetime batting average of .342, and slammed an amazing 714 home runs.In 1927 he also set a season record for homers with 60. That mark stood until 1961.Babe was a large, powerful man. When I watch him in old newsreels, it appears he’s swinging to hit the home run. He once said, “If I just tried to hit singles, I’d bat .600.”The Babe knew his fame came from power hitting. It’s what the fans came to see, and he seldom disappointed them.One time somebody asked Babe if he ever felt guilty that he made more money than the President of the United States. Asked Babe, “How many home runs did the President hit last year?”Even back then, Babe symbolized a publicity secret w
Rather then selling your eBook for ?10, ?20 even ?30 why not give it away free? Why? What is the point of giving away free information I hear you ask. FREE advertising that’s why. Here’s an example of how I increased the traffic to my website without paying a penny.
I created an eBook called “How To Make ?5,000-?10,000 A Month From Home”. At the bottom of each page was a little note saying “Receive Personal Millionaire coaching at www.millionaire-enterprises.com”. What I did was to offer this eBook for free to all my customers and even those who visited my site but didn’t buy anything. And here’s the clincher. I offered full resale and giveaway rights with the eBook.
And this is where viral marketing kicked in with my business. Some people who got my free eBook would not do anything with it. However others would pass it on or sell it. These people would then pass it onto others, who then in turn passed it onto even more. Are you starting to see how this works?
Within a matter of months the name of my site was being seen by thousands. Thousands of people were seeing the name of my site time and time again as they read the eBook until eventually curiosity got the better of them and they just had to visit my site to see what all the fuss was about. Now if your sales message is good enough, you can turn these thousands of people who it’s likely would never have seen your sales message into customers!
And the eBook continues to be spread around like a virus even now. With each day that goes by more and more people are seeing the name of my site. Isn’t that amazing. I’m not a penny out of pocket, yet have gained tons of new customers due to a service that is free. Perfect.
Ezines Can Market Your Product To Millions!!
And here’s another amazing trick using eBook viral marketing – E-zines.
An e-zine is basically just an electronic newsletter delivered directly to peoples email. The subjects covered in e-zines are literally endless. This is how free advertising in an e-zine aimed at your target market can make you more money then you could ever have hoped for.
Again it involves eBooks, but you can adapt the whole of this article to whatever you are selling. Here’s an example of how I used it to promote my business. I am not saying this to blow my own trumpet. But it will be easier for you to understand should you see a real life example of how it works.
Due to the fact my target market are business opportunity seekers I did a simple search on the net for “business opportunity ezines”. I then found a site which I advise you use too – http://www.ezines1.com/. Here I found a comprehensive list of thousands of bizz opp ezines.
Now here’s the clever bit in gaining 100% free advertising. I contacted each ezine offering them a copy of my eBook “How To Make ?5000-?10,000 A Month From Home” to give to their ezine subscribers. I explained that their customers would be delighted at receiving a quality free money making ebook. All they needed to do was contain in their ezine a link to my website. This worked fantastically.
One ezine alone might have 10,000 subscribers. There were thousands in my market. If the ezines decide to go with your free eBook offer, and the majority will, you can be reaching hundreds of thousands of potential new customers. And remember, it won’t stop there. Because these will all have giveaway and resell rig
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