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Member You - How To Be 100% Sure That Your New Product Is A Winner
Taking the Brighter Path by Creating a Positive Environment of Trust Over an Environment of Negativity.What is an environment of negativity? Perhaps the best way to describe this type of work place environment is to share my own personal experiences with you. In my years as both an employee, and later, a business owner, I’ve observed actions that have created negativity among employees, and as a result, I have learned the keys to building an
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of mo
Looking for somewhere online to meet new people, discuss hobbies, plan events, or just have fun chatting? Internet forums have been around for some time on the web and often are free and easy to setup. Forums are basically online discussion web sites where people share information and chat grouped around a set of topics. One example might be a local photography club. You could setup topics around types of cameras, locations for shooting, local events and m
Do you want to know how to do this? You do?
Well, it's quite simple: You allow the punters to tell you whether or not they want your product.
I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign.
The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test!
Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together.
It is this: Believe the punters - not yourself.
There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one.
The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or ?5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.
Don't try and second-guess the punters.
Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can!
The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.
Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of mon
So you're thinking of creating a new slogan and brand identity for your city…Join the club. The entire country is caught up in a frenzy of sloganeering. More than 80 percent of towns with populations greater than 25,000 either have a motto or are attempting to develop a new one.The surge in branding can be attributed, in large part, to our friends in Las Vegas, whose daring motto, “What Happens Here, Stays Here,” hit the national airwaves in
Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together.
It is this: Believe the punters - not yourself.
There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one.
The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or ?5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.
Don't try and second-guess the punters.
Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can!
The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.
Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of mo
There is probably no online business opportunity today that is more viable than joining an affiliate program or two. It is no accident that there is such a huge growing affiliate program industry on the World Wide Web.Starting from what has to be the most popular affiliate program on the net, Google's Adsense program to a host of others, online business entrepreneurs are making some very serious money from the affiliate program opportunity. In fact
The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or ?5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.
Don't try and second-guess the punters.
Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can!
The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.
Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of mo
Though Asia and the Orient are considered to be West of North America, they long ago acquired the descriptive term, The Far East. Without going into a lot of deep research, my guess is that since England, in it’s colonial expansion centuries ago, had many ships sailing to those areas, the concept of Far East made sense. They got there by sailing around the tip of South Africa, proceeding east from there. And by sail, that must have indeed
The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.
Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of mo
People react very differently to the waves of change that suddenly flood the work and marketplace. Some, who feel confused or unsettled struggle to keep their heads above water gasping for air. By contrast, others, who may not even like or agree with the changes, nevertheless accept them, get on with their lives and swim forcefully to their new destination. The following three tactics will help you mobilize your resources to take charge of their careers.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they'd just altered the coupon shape, or increased the money-back guarantee to 30 days, or........ you get the idea....
To Become A Mail-Order Winner, You MUST believe the punters. They KNOW, you only BELIEVE. This principle can be summarised in this vital concept:
MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS.
More on this in my next article.
Copyright 2005 Nick James
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