Tags |
|
|
Links |
|
|
Member You - Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist
A lot of people are doubted about income on internet. I was doubted too until I got my first Google Adsense Check of $100. While CPC/PPC (Cost-per-click/Pay-per-click) is at its best, everyone should make the most of this opportunity. There are a lot of ways money can be earned on internet. From my experience, money can be earned in following ways:Selling product and servicesCPC/PPC AffiliatesSelling
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarant
According to the U.S. Census Bureau, there are more than 10 million self-employed workers in the United States and that number is increasing - for good reason. Being your own boss means not worrying you'll be laid off or fired. It allows you to create your own work schedule. It holds out the promise of great financial reward. It frees you from having to attend mind-numbing staff meetings. In short, self-employment lets you call the shots.Being
These 23 advertising ‘rules’ are based on direct response advertising principles from books like ‘Tested Advertising Methods’ by John Caples and ‘Scientific Advertising’ by Claude Hopkins.
1. Have you clearly researched and defined your ideal target market?
2. Have you written your advertisement directed solely to your ‘ideal target market’?
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?
6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?
7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarante
Modular office is a great way of solving your office space problems, from construction sites to golf courses, a lot of businesses are using modular office solutions today.Modular offices can be found throughout the country, in all regions and areas, this is mainly due to the fact that modular office building has progressed significantly over the last decade or so, and modular offices today can be used as a mult
3. Is the marketing piece being placed/sent/posted where your ideal target market will easily see it?
4. Have you calculated how many sales you need to make to make a profit on this advertisement?
5. Have you considered any other ways that you can reach your target market that may be more cost effective for you?
6. Have you made an offer that’s easy for your reader to understand, and irrisistable for them to refuse?
7. Does your headline ‘sing out’ your ‘ideal target market’ so that they know, that your advertisement is written especially for them?
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarant
I have TWO critically significant questions for you! The same TWO questions that were asked of Six Thousand, Six Hundred people (6,600).1. "Do you receive as much praise, approval, and appreciation on your job as you feel you deserve?"2. "Would you likely perform your job better if you received more praise, approval and appreciation?"The answers may amaze you as much as they have others. The answers appear at the end of this artic
8. Does your headline ‘grab’ your ideal target market’s attention and excite them?
9. Does your headline offer or describe to your target market a major benefit that’s important to them?
10. Have you written your advertisement so that your headline is approximately 5 sizes larger than the body copy font size?
11. Does the body copy of your advertisement naturally continue on from what the headline suggests/says?
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarant
Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles, accordingly as one or other of them has the opportunity; for the nobles, seeing they cannot withstand the
12. Through out the body copy, have you continued on with the benefits suggested in your headline, and described more benefits to your target market of using/owning your product/service?
13. Have you focused your writing on what your product/service will do for your target market, rather than just mentioning how good your business is?
14. Have you used ‘sub-headings’ above some paragraphs to allow ‘skim readers’ to get the main thrust of your advertisement, just by reading the sub-headings?
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarant
While most companies have specific policies and a printed procedure manual written up for employees to follow, your cleaning business may have started on a part-time basis with you doing everything. Most likely, nothing was put in writing. With many different tasks pulling you in a thousand directions, putting your procedures down into writing has most likely not made it to the top of your "to do" list. But what happens when you want to go on a vaca
15. If you have included a picture of a person, is the person (or people) positioned so that their shoulders are facing into the body of the advertisement?
16. Have you included a picture that shows the reader what the benefit(s) of buying and using your product/service will be?
17. Have you taken the ‘buying risk’ away from your ideal target market by letting people know that they are safe to buy from you by either including a guarantee and/or using testimonials?
18. Have you used specifics like 5, 7 and 11 in your copy, rather than using generalizations like large, limited or top quality?
19. Have specifically asked your ideal target market to call, buy, or in some way take action to contact you in a hurry?
20. Have you included your contact details on your advertisement so it’s clear and easy for readers to contact you, or take action effortlessly?
21. Have you communicated with your staff so that they know when, why and how the advertisement is being published?
22. Have you trained your staff so that they know how to handle incoming calls, e-mails and shoppers when they contact/visit your business?
23. Have you communicated with your staff on how they are to record the results of the advertisement so you can track whether it’s profitable or not?
The above 23 points are pretty comprehensive, and will help you make your advertisements comply with sound direct response advertising principles.
By following them, you can ensure you’ll be closer to creating profitable advertisements for your small business growth.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/7006/memberyou-Warning-Small-Business-OwnersBefore-You-Advertise-Read-This-Simple-Checklist.html">Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/7006/memberyou-Warning-Small-Business-OwnersBefore-You-Advertise-Read-This-Simple-Checklist.html]Warning: Small Business Owners-Before You Advertise, Read This Simple Checklist[/url]
Related Articles:
Is Colour Really Important to Your Business?
What Makes a Credit Score Rise or Fall?
Socially Responsible Advertising
Bookmark it:
|