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Member You - Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
Shipping costs is a concern for customers and businesses as well. Too high of a shipping price turn customers off, and too low of a price means losing a lot of money. It’s important to know that shipping is the last transaction with your customers and a bad impression means most of your customers would not return.Charge Shipping Costs by Weight Too many businesses charge shipping by the cost of item purchased and it’s a mistake. It makes more sense to charge by weight because that’s how shipping companies decide their prices. Charging by cost is much less accurate and most customers see it as a way for companies to profit from shipping. Surprisingly, many
These last few weeks, I was so interested with a small stall near my residence in Jakarta, Indonesia. That small stall (kios, we say in Indonesian) is always crowded with so many people, starting from 3 o’clock on -- all the way to almost midnight! What are they selling? Fried bananas!Yup “only” fried bananas. After finally tasting the famous fried bananas and reviewing the taste, my husband and I were discussing about reasons why that small stall named “Pontia” shop can be so successful. And from those conclusions we made, I wrote the following article, on Making Your Ordinary Business, Extraordinary! Here goes ;-) - Find th
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on
Customer retention is important to all businesses, but if your business relies heavily on repeat sales it’s even more vital to your success. Does your business have a customer or client retention strategy? An effective retention program can help you increase your sales by over 25%.Marketing research has found that your cost for finding and attracting a new customer or client is about six times more than the cost to keep an existing one.This proves that there are sound, practical financial reasons why every business should implement a customer retention program. Here are eight things you can do to hang on to your current customers.1. Treat your customers or c
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on
A 27 year old manager named Justin who attended my seminar at the University of Wisconsin asked why his employees didn’t accept his authority, even though he had been given the official title of General Manager. He was taking over a trucking company from his father and thought it was because of his age, or the fact that his father founded the company. It was neither. Bill Ford’s great grandfather, Henry Ford, founded Ford Motor Company. Yet Bill’s employee’s accept his authority regardless of his family ties. Bill Gates was a teenager when he co-founded Microsoft, yet his employees accepted his authority regardless of his age.Justin’s employees didn’t accept his authority
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on
Try doing a key word inventory search on Yahoo on the subject of your choice. No doubt, you will notice that there are at least a million or so searches done for a particular keyword. When these keywords are searched for, websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the word for the day is articles!With regards to writing articles, you’ve heard that “content is king”. I cannot stress the importance of this fact enough. That is why writing articles are one of the most utilized Internet marketing media today. Internet surfers just can't seem to get enough of information on vari
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on
Using the Internet is crucial to the well-being of just about any business, and that will be proven again during the final quarter of the year.Some of you will be skeptical since I work for a company that makes its money from people going online. That, however, does not make the point any less valid. Sometimes, the numbers speak loudest: • The US Commerce Department says that, last quarter, online sales posted their highest increase in three years • Forrester Research and Shop.org predict that web sales will go up by 22% this year • Digital cash registers will ring to the tune of more than $170-billion this year“That’s just great, Alex,” you s
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building mas
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