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Google Removes Froogle Link from Home Page
Google removes the Froogle link from their home page and replaces it with a link to Google Video. Google says this was a philosophical switch to help their users find new video content rather than to drive more traffic to a particular section of Google. However, many business professionals find this to be a more strategic switch to drive more traffic to their video section.According to an article I found on NewsFactor Magazine Online, “Google Video snagged twice its usual share of clicks on Google properties the day it took the Froogle position on Google's home page, while Froogle's share declined, according to data from Hitwise. Before the switch, about half of Google Video's traffic came from the Google home page; the day of the switch, that amount jumped to 70 percent.”I definitely disagree with Google that this was a philosophical switch and agree that this was a strategic ploy to drive more traffic to Google Video and ultimately formulate more money through their Google AdWords advertising program. I believe Froogle has not done as well as expected and their Google Video has a lot of potential. I feel they wanted to increase their exposure and drive more traffic to their plethora of videos in their library.To read more about this on MSNBC, click nt Web designer. However, for one single person to understand everything about e-commerce and its technology is asking far too much. *Inefficient Communication Any business can benefit from e-commerce, including those that already have an existing Web presence. These companies might benefit from reviewing their operations. Many corporations put a great deal of resources into servicing their customers through retail locations, service departments, and call centers, based on the notion that communications and distribution will never be efficient enough to operate centrally.

*The 80s
In fact, during the 80s, a movement away from the centralized strategies of the prior decades was well underway. This involved using satellite offices, complete with stand-alone accounting departments. Actually, some large organizations had hundreds of legal entities.

*Re-Centralizing
Organizations rapidly realized that they could again capture significant savings by re-centralizing their operations to gain advantage in areas such as data storage, call centers, hub distribution, and centralized management. The results were a more efficient use of resources and stronger overall profitability.

*Ineffe

Starting Your E-Commerce Site
So you’ve decided to start an e-commerce web site. Congratulations! There has never been a better time than now to start an e-commerce web site. To the average business person, starting an e-commerce site is a daunting task. The purpose of this article is to point you in the right direction and inform you of some of your options.The first step in creating your e-commerce site is to decide how to create your site. Since e-commerce has exploded over the last few years, there are more design options. The “easier” option is to use an all in one package from one of the larger hosting companies. Another option is to use an e-commerce system like osCommerce or X-Cart. Finally, another option is you can have a web developer design a custom site for you. Now let’s take a look at these options.All in One Packages Are you new to the internet? This could possibly be the best option for you. Hosting companies such as GoDaddy, Yahoo, 1and1, and Homestead have created plans where you can setup e-commerce sites yourself using a sitebuilder. Instead of paying a large price for your site, you pay a monthly cost to cover hosting. For about $10 a month, you can have an e-commerce site.E-Commerce Systems Do you have a little experience with designing web sites? Then you can use an e-commerce system for your site. Systems such as osCommerce and X-Cart are full-functioning e-commerce solutions th

E-Commerce and Your Company:
E-commerce is the wave of the future, and any company can capitalize on it. However, to be successful at it, you need to understand both the implications of e-commerce, as well as the technology behind it. This course introduces you to e-commerce. You will learn how to plan a strategy for converting your current business to an e-business, as well as learn how to build an e-business from scratch. In this unit, you will learn how you can capitalize on e-commerce. You will also learn how communications technology affects e-business. Finally, you will learn that you need innovation and a firm understanding of e-commerce in order to start an e-business. This course provides information about e-commerce and e-businesses. While we believe that the information is valid and accurate at the time of writing, changes can occur after that date and rules and information may apply differently in various situations. The information is provided with the understanding that the producer of this course is not engaged in rendering legal, investment or other professional services. If you have specific legal or financial questions, or if legal or other expert assistance is required, you should seek the services of a competent professional adviser.

*E-Commerce
E-commerce is a very real thing — a new way to do business, a new way to use technology, and a new way to build companies. It is complex and constantly changing the way people do business, from ordering supplies and communicating with employees, to reaching customers and shipping product. Nothing is untouched by this new wave of business as it sweeps over the world.

*The Future of Business
E-mail, Web sites, and automated supply chains are just the start of e-commerce. Online businesses are starting to design their companies specifically to take advantage of these modern technologies, often completely rebuilding a company from the ground up. This is driving up the value of these companies to unheard of levels, even though few of these organizations have track records or profits. Investors see e-commerce as the future for all businesses.

*How to Be Successful
To be a successful e-business, start with a blend of technical expertise in areas such as Web sites, networking, and communications. Add knowledge in building and running businesses using these technologies. Mix in design, information content, programming, innovation, strategy, and marketing skills. Then update these skills daily as new advancements occur.

*Keeping Pace
Just how difficult is e-commerce? It can be as simple as building a Web site or as complex as reengineering your entire company. Because e-commerce technology changes at breakneck speed, just keeping pace with the changing world will be a full-time task.

*Hire Help
It is impossible for an individual to keep pace with all of the technological changes that are occurring today. You may require the assistance of staff, consultants, contracted services, and suppliers.

*Become Knowledgeable
Just one aspect of e-commerce, such as the Internet, requires extensive knowledge of Web languages, such as HTML, XML, or Java. Then there are the thousands of e-commerce-related technologies you might need to know, such as search engines, Web servers, communications, and networking. E-commerce technologies are significantly different than the internal technologies used in most organizations.

To understand the future of the Internet, surf to the World Wide Web Consortium (W3C) Web page at www.w3.org. The W3C is a group that has dedicated itself to pushing the Internet to its fullest potential. All Web page references in this course are current at the time of this writing and are subject to change.

*Changing Technology
It is vital to position your company to take advantage of any changes in technology that become applicable to your business. Make no mistake — buying the newest of everything can be a very inefficient use of your cash if the benefits from the technology are not yet available to the organization.

*Your Staff
The task of restructuring your organization requires that you clearly understand the implications of e-commerce and its technology. You may not have the time to restructure, so consider hiring a technically competent staff to help out. However, the best e-commerce experts are often difficult to find, hire, and keep.This is doubly true of individuals who have expertise in both e-commerce and operations.

*E-Commerce Concepts
If the people at the top of the organization understand e-commerce, it will greatly aid in the task of managing your technical resources. The top executives will need to understand e-commerce concepts that may be lost on the most technically competent Web designer. However, for one single person to understand everything about e-commerce and its technology is asking far too much. *Inefficient Communication Any business can benefit from e-commerce, including those that already have an existing Web presence. These companies might benefit from reviewing their operations. Many corporations put a great deal of resources into servicing their customers through retail locations, service departments, and call centers, based on the notion that communications and distribution will never be efficient enough to operate centrally.

*Ineffe

Building Your Way To Online Success Part 1
As your alarm clock explodes into life each morning, and you reach out to pound it back into submission for another ten minutes, does the thought ever cross your mind that there could be a way to end this same tired, old routine?Each day, as you make your way to and from your workplace, amidst the fumes, frustration, and financial drain that is the lot of a commuter, do you ever dream of being able to step out of your bedroom and straight into your workplace?If you’re a Star Trek fan, you may be thinking, “Yes! Beam me up Scottie”--but if that was your first thought, then I’m afraid you may have to wait a little while longer. Transporter technology hasn’t quite been perfected yet. However, in spite of that slight delay in scientific progress, there is still a way to have the commute-free lifestyle you’ve been longing for. In fact, there are many people who have already turned that dream into a reality by successfully building their own home-based online businesses.For the online business owner, there are no traffic jams, no co-workers breathing down their neck, and best of all, no BOSS! What more could anyone ask?It sounds wonderful, and it certainly can be. However, achieving the type of success that will free you from the 9 to 5 rat race, does not just happen by itself.The unfortunate fact is that most people will never reach this level of business success--not because they don’t h

hould seek the services of a competent professional adviser.

*Ineffe

Six Key Negotiation Strategies to Maximize a Salary Offer
1. Take some time to consider a salary offer. Ask for at least 24 to 48 hours. Silence is golden, or it can become so, when you just let it hang there awhile following an initial offer. Don't rush to fill the quiet void!2. Weigh any offer against the company's expectations of you in the position rather than your personal needs. The company has put itself on the line with its offer. Rest assured they have a cap, but you may have some wiggle room based upon how much value the company perceives you can bring them.3. Prior to any job interview, compare salaries for similar positions. Websites such as www.salary.com offer tools for research. Knowing your own worth and why a company would want to hire you, gives you bargaining power. A salary offer itself is testament to the fact that the company perceives your value.4. Write a "counter-offer" letter thanking the company for its offer to you, recap why they say they want you, and enthusiastically proclaim your desire to join their team provided they reconsider the amount of their offer. Accept the risk involved with this approach and be prepared to walk away if it doesn't work.5. Know when it's no longer in your best interest to keep negotiating and then move on to the next opportunity. Usually, if the situation doesn't feel quite right, it isn't. You won't be happy working wherever you feel you

rogramming, innovation, strategy, and marketing skills. Then update these skills daily as new advancements occur.

*Ineffe

Notes for Newbies - Part Nine - Sales Letters & Sales Copy - Part II
Hello againToday we want to say a little more about sales letters and sales copy.Sales letters and sales copy - continued In the last article we were in the middle of a discussion about readers’ problems – the writer knows about their problems and that a solution is at hand. The writer has something that will solve readers’ problems.Now the copywriter describes in more detail precisely how the problems will be solved – by the writer, of course. Here, and not before, does the writer talk about features, about the fact that this system is 24 volt or 4 stroke.Notice that price has not been mentioned yet. The writer talks about bonuses, guarantees, more bonuses, another reminder of the guarantees, then a summary of everything that will be included in this package. This is followed by another statement about solutions to readers’ problems.Then, and only then, are readers told about the price. This is followed immediately by the call to action – readers are directed to buy - NOW.But notice, the words ‘order’ and ‘buy’ are never used. Readers are urged to ‘reserve your copy TODAY’ or ‘book your DVD set NOW’. Notice that the ‘buy button’ looks like either a standard form ‘submit’ button or the phrase ‘click here NOW to reserve yours’ in blue and underlined to look like a link. The ‘buy

the Internet to its fullest potential. All Web page references in this course are current at the time of this writing and are subject to change.

*Ineffe

Sales Strategies: Its Not Who You Know - Its What You Know
We are all in sales. We all selling in every role we have. Whether you are in sales, marketing, home business, looking after your kids, dentist, athlete or whatever your chosen field is – you sell. When you are “selling an idea” or pitching a business proposal or offering a product or service – it is all selling. You can choose to avoid it or be good at it. Have you ever met natural sales people and admired them? Have you wondered how they do it? It is simple – you just need to be in the “know”.Know your style – how do you like to work? Do you work with a team, do you work for a manager, or do you work alone? Determine how you work best or how you need to work, and design a sales process just for you.Know your personality – are you outgoing? Are you shy? Are you confident? Are you reluctant to meet new people? If you are an extrovert sales may seem a bit easier to you but I believe that the introverts who are exceptional at building relationships with people, are some of the best sales people I know.Know what energises you – do you work best inspired by others, do you like recognition, do you like to set goals and achieve them. However you like to work you can use this same formula to boost your sales. If you like recognition but work alone, you will need to find someone who you can share your sales achievements with.Know how to network – this is one of the

nt Web designer. However, for one single person to understand everything about e-commerce and its technology is asking far too much. *Inefficient Communication Any business can benefit from e-commerce, including those that already have an existing Web presence. These companies might benefit from reviewing their operations. Many corporations put a great deal of resources into servicing their customers through retail locations, service departments, and call centers, based on the notion that communications and distribution will never be efficient enough to operate centrally.

*Ineffective Marketing
With re-centralized operations, communications and delivery became problematic. Without decentralized sales and distribution outlets, there was no way to effectively market or communicate with the end customer. When the Internet became a tool used by the average household, the opportunity for manufacturers to talk directly to the customer opened a world of opportunity.

*Internet Marketing
Through the Internet, customers can get information about products and have these products shipped directly to their home or office. Service returns can be reduced by providing better descriptions online, thereby increasing customer satisfaction. Distribution can be outsourced to courier companies that deliver products faster and cheaper than the manufacturers' own distribution network.

*Online Services
Service organizations have also learned to capitalize on the Internet by providing online services, such as virtual brokerages that sell stock, information and news services, and integrated help services, such as the major search engines. We have passed from the technological age, where data storage and management became common, into the age of rapid, global communications.

*Greater Potential
How will this new age of communication affect your business? It depends on your company and your understanding of e-commerce. You may find that selling to customers directly through the Internet is more profitable and has a greater growth potential than a distributor network.

*Know E-Commerce
If you choose to set up an e-business, it is important that you do not rush to set up a sales Web site without understanding e-commerce concepts first. Such action may result in your company being relegated to act only as suppliers to your competitor's Web site.

*Technology and Concepts
Information providers who successfully use the Internet may find themselves out of business if they hoard or try to sell information that is freely distributed through other Web sites. So, it is vital not only to understand the technology, but also the concepts of e-commerce in order to remain competitive and strong.

*Start from Scratch
Structuring your current operations so that they are e-commerce enabled is much easier if your operations are brand new. Companies that start with a blank sheet of paper have the best chance of building operations that take full advantage of the current e-commerce environment.

*Design and Redesign
If you have ever custom built a house you know that after the first few months, there are things that could be better. The same concept applies to building or reengineering e-commerce applications. Often, the most successful new organizations are those that are designed by individuals with a variety of talent and experience that start with a blank sheet of paper.

One company that has successfully moved to Internet retailing is Sears. Sears opened an e-commerce retail presence, and also incorporated its own payment technologies (using Sears credit cards) and delivery methods through partner distribution points. They also have a Spanish Web site. You can visit their site at www.sears.com.

*Innovation
Sometimes you need to break rules to maintain innovative thinking. Try to avoid saying, "it can't be done" or "that's not the way it's currently done." Be prepared to choose the best ideas, regardless of their origin or history. Every problem has a solution. Determine whether a solution is feasible based on the ultimate benefit it provides to the company. *E-Commerce Applications Enabling your existing operations requires an extensive understanding of e-commerce applications. You need to understand the functionality of any new technology and how these functions will directly impact your current corporate procedures.

*Proxy Servers
For example, many organizations install proxy servers on their networks that allow multiple users to share modem pools or a router connection to the Internet. Companies understood that access to the information contained on the Web was vital to creating innovative operations. However, it did not occur to them that employees spend an excessive amount of time surfing the Web at the expense of company productivity.

*Internet Video
A second example of the application of technology is the use of Internet video to conduct online meetings. Many companies feel that video technology promotes employee communication. Unfortunately, it also uses most of the bandwidth on the corporate networks and causes them to grind to a halt. You have to estimate the impact of a new technology on your resources and decide which will be greater, the benefit or the expense.

Summary
Many investors see e-commerce as the future of business. While you can convert your company to an e-business,

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Get Out Of The Stone Age: Give Leadership Talks

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Cold Calling for Lead Generation

If your company sells to other companies then you will need to occasionally do some cold calling. What is so interesting about cold calling is that sometimes you can literally close a sale on the phone, simply because you were Johnny on the Spot at that exact lucky time that they were looking for exactly what you were selling; how cool is that?

Internet Myths

Though harmless enough, let's try to clear through some common internet myths.

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