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Member You - It's Evolution Baby
From border to border and coast-to-coast, sales pros line up to confess, “After I hear enough objections, I feel like a whipped puppy and want to limp off into the sunset with my tail between my legs.” Then with a hint of hopeful expectation in their eyes, they ask, “What can I do to keep my attitude up?”Staying upbeat in the face of rejection is not as hard as you may think. In fact, it isn’t difficult at all, however, it does require that you be in control of you.You must make a choice to turn your thoughts and words from the negative to the positive. You must decide you will not allow anyone’s negativity to suck the life out of you. If you’re willing to give it a go, you’ll be glad to know that, yes, there are ways to stay pumped up, yes, even in the face of rejection.Not long ago, a group of executives and sales professionals attending a strategic planning workshop in Las Vegas wrestled with this very issue. The question on the table was this,
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their opera
It is interesting how we can read about someone else’s ideas and put our own spin on those ideas and make them uniquely our own.One of the most worn out books I own is Robert Bly’s How To Become A Recognized Authority In Your Field In 60 Days Or Less. The cover is falling off this little paperback book of wisdom. I have highlighted, bookmarked and notated many of the pages in it. And I keep learning from it.But I am also spinning out my own ideas using Bly’s work as a starting point.The genius of Robert Bly’s strategy is that you become successful by giving your knowledge and information away in the form of booklets, ebooks, articles, speeches, workshops, seminars, CDs, DVDs and by writing books.He says, “Volumes have been written about selling and marketing, especially for entrepreneurs, small businesses and self-employed professionals. But there is one marketing strategy that, if you master it, eliminates the need to do any othe
Millions of people have arrived on the www. with the notion of making their fortunes, and millions more will arrive in the next two years. These hopeful masses hail from the full spectrum of financial status, from six figure earners to minimum wage employees. Likewise, the newbie-networker can be an individual with an extensive background in traditional business, or a high school graduate with no clue about the dynamics of commerce and marketing.
I've observed an interesting progression among those net-marketers who came onto the scene without a road map, and with little idea of how the micro cosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.
Either way. Indulge me a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of a net-marketer.
Stage One: Easy Money... Not!
Right out of the gate, most people seem to think the internet "levels the playing field", or allows anyone with fingers and a keyboard to generate staggering riches with just a few hours of busy work each week. It usually takes a couple of months for this bubble to pop, but when it finally does, the majority of newbies don't survive the event.
However, when that dark day of realization comes, and it looms evident that one must actually work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squealed and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay the Server Fees
In Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website-construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
But they still aren't making any freakin' money. And what's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their opera
The time when worms and viruses were a top priority of IT are long behind us. Botnets and phishing attacks now dominate the webscape and new variations are emerging daily.Botnets: To give you an idea on how prevalent this threat is becoming, Zombie Master Jeanson Ancheta pleaded guilty to seizing control of hundreds of thousands of Internet-connected computers and renting the zombie network to people who used it to send out spam. Keep in mind that this "Zombie Network" included computers at the Weapons Division of the U.S. Naval Air Warfare Center in China Lake, California, and at the U.S. Department of Defense.Ancheta admitted that the scam netted him over $60,000 over 14 months before it was detected. This mindset, motivated by money and working in the background, is typical of the new generation of Internet criminals. The spyware th
I've observed an interesting progression among those net-marketers who came onto the scene without a road map, and with little idea of how the micro cosmos of internet marketing worked. Or maybe I've just watched my own journey, and it makes me feel better to assume others have shared my experience.
Either way. Indulge me a few more paragraphs, if you will, as I lay out what I like to think of as the evolution of a net-marketer.
Stage One: Easy Money... Not!
Right out of the gate, most people seem to think the internet "levels the playing field", or allows anyone with fingers and a keyboard to generate staggering riches with just a few hours of busy work each week. It usually takes a couple of months for this bubble to pop, but when it finally does, the majority of newbies don't survive the event.
However, when that dark day of realization comes, and it looms evident that one must actually work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squealed and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay the Server Fees
In Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website-construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
But they still aren't making any freakin' money. And what's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their opera
A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.1. They can give you new ideas on how to advertise and market your product or service to your targeted audience.2. They can give you ideas that could help improve your current product or service. For example, you could make it smaller, faster, heavier, etc.3. They can give you ideas for new products or services to develop and sell. For example, a new gift wrapping service for your products.4. They can help you solve lingering problems with your business. For example, you could give your employees incentives to solve slow production.5. They can give you new ideas on how to cut costs and save money. For example, you could recycle damaged or old products instead of trashing them.6. They can find new ways to improve your current customer service policy. For example, hire extra operators so you
However, when that dark day of realization comes, and it looms evident that one must actually work this business if he/she hopes to see any results, the strong of the networking gene pool sprout their working legs and move beyond the fog of delusion. Supremely confident in the knowledge they have surpassed those lazy sluggards who squealed and fled at the suggestion of buckling down and putting some hard work in, the survivors of Stage One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay the Server Fees
In Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website-construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
But they still aren't making any freakin' money. And what's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their opera
We all know that Sales is really all about “closing the sale”. There is not a salesperson alive who does not use a variety of techniques to help them be successful with customers. However, I believe passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. Why don’t more people use passion to their advantage? It’s simple. Passion exists in those who are humble, focused, and unlikely to advertise their expertise.Passion is an effective sales tool because it isn’t artificial and can’t be faked for a long period of time. It is displayed in people who genuinely care and are willing to take the time to serve their customers in whatever manner is necessary. If your mindset is not to compassionately serve people, you can stop reading because the rest of this article is not for you. If you do have a willingness to serve and demonstrate concern, then continue reading.ge One move onward and upward, where surely they will be rewarded for their tenacity.
Stage Two: Hard Work Doesn't Pay the Server Fees
In Stage Two, our post primordial networkers are laboring tirelessly through the deep thickets of website-construction, traffic-generation, email-list-building, and all manner of grueling and structured tedium. Their behinds sore from being glued to a worn out office chair, and their eyes bloodshot and bleary from the all night clicking sessions, they push on day after day, certain of their forthcoming vindication.
But they still aren't making any freakin' money. And what's more, they are starting to see past the free web hosts, free classified ads, and free trial memberships. All the good stuff seems to cost money, but our Stage Twoers had hoped to put off any kind of monetary investment until they could create at least some kind of income to offset such expenditures.
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their opera
I have had more than my amount of trouble in getting a job. I did everything I was supposed to do. I went to an Ivy League school, got a 3.75 grade average, and then graduated as president of his class. Then I entered the job market.I soon found out that human resources are geared to screen you out of a job. The asked for work experience, which I didn’t have. After all you have to be hired to get the experience. After two years of trying to find a job, I took a temporary assignment. Not because I wanted to, but because I needed to eat. After that assignment I was again asked for my permanent experience. I didn’t have any, so I took another temp assignment. After only two temp assignments I was dubbed a "job skipper". An unreliable employee, who must be rubbing his boss the wrong way - otherwise they would keep me. I didn’t know what to do about this reputation. I couldn’t argue the obvious path I had to take, and so I continued to let the reputation stand a
And so another enormous batch of inferior networkers dies out. The thought of putting some cash into their web-business was more than their fragile little hearts could bear.
But, as always, those more suited to the challenge live on. With a deep breath, and a good look at their monthly budgets, the survivors of Stage Two determine they will invest as much money as needed to keep their operations afloat until they are able to become self-funding marketers.
Stage Three: Throwing Money at it Doesn't Work Either
Enter the golden age of upgrades and paid memberships. Five bucks a month for this. Ten bucks a month for that. Anything with a Paypal button is fair game.
No longer clueless newbies who think this can be done for free, our marketers are in full stride. Buying every ebook that comes down the pipe, upgrading in programs they login to once a month, and hitting every buy now button they can find, they cruise through cyberspace on a mission to buy their way right to the top. "I'm not afraid to spend money on *my* business." they tout.
Lots and lots of money goes out. Considerably less revenue comes back in.
Inevitably, the moment arrives when those who have made it to Stage Three see the folly of their current direction. Maybe it's when the credit card bill comes, or perhaps it happens when they are balancing the checkbook.
Once again, the brutal process of selection strikes down those without the heart for further trials. Uncountable numbers of washed-up, would-be internet marketers sink beneath the sludge of this stage.
And once again, that fraction of the whole with the guts and gumption to keep going grow stronger than ever before. More than a regimen of hard work and the willingness to invest money is needed here, they resolve. On the verge of a real breakthrough (they can feel it in their bones now), those who have thus far refused to fall decide a well devised plan for all future endeavors is in order.
Stage Four: Plan to Fail, Fail to Plan, and All that Other Crap
Plans are drawn up to cover every possible aspect of the game from here on out. A strict but healthy budget is imposed. Daily tasking is fine tuned for maximum effectiveness. Projections are made prior to each ad campaign, and results are measured afterwards. Tracking, testing, brain-storming, and constant attention to the hows and what-ifs become paramount.
This carries on for some time. Until another moment of clarity is reached.
A question is posed...
"Is all of this work really worth the small amount of money I am generating?"
Or, more often...
"How is it that I'm still not making any @#$%! money?!"
This stage progresses rapidly into the next. Many specimens are lost in the transition, but due to the great speed with which Stage Four becomes Stage Five, a surprising number of marketers actually make the jump.
Stage Five: "What the Hell am I Doing Here?"
Here's where it gets ugly. Stage Five is more of a bitter quagmire than part of the evolut
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