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Member You - Real Estate Marketing Online: What Articles Can Do That Ads Cannot
Domain names are site names that provide rememberable names to stand in for numeric IP addresses. Before getting a web site on line you need to have a domain name. These are the familiar web addresses such as yahoo.com that most browsers use to find a particular web site. Domain names, in fact, are pointers to a particular IP address and we use them because they are easier to remember than a series of numbers. The Domain Name System (DNS) is a system that stores information associated with domain names in a distributed database on networks, such as the Internet. The DN
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance p
One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where..." said Alice. "Then it doesn't matter which way you go," said the Cat. "...so long as I get somewhere," Alice added as an explanation. "Oh, you're s
This approach could make a powerful new addition to your real estate marketing program. So how can article marketing help you, and why should you invest your time and energy? Here are six advantages articles have over traditional advertising:
Article Marketing Advantage #1 - Reach
Articles have much greater reach than advertisements. The reasons why are obvious. Most web publishers and editors are happy to republish quality articles. But who would republish an advertisement? The answer is nobody -- unless, of course, you pay them to do so!
Articles have a viral quality. When you publish articles online through a distribution website designed for that purpose, you offer that article to hundreds of potential publishers. If your article matches a publisher's needs and is well written, it will likely be published. This can happen any number times, for every article you publish. The length of this reach is limited only by the quality and quantity of the articles you submit.
An advertisement will be published where you pay to have it published, and nowhere else.
Article Marketing Advantage #2 - Credibility
Articles help you build credibility among your target audience and position yourself as an expert. When your articles appear on other websites -- especially if those sites are prestigious or well known -- you gain credibility you cannot get from traditional advertising.
Article Marketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance pr
Several major corporations have launched a new type of advertising campaign. They hire actors, musicians and other performers to promote their products and services on the streets of major cities. The promotion may be obvious, such as musicians singing songs about cell phone use on street corners, or it may be more subtle (perhaps even slightly deceptive). In either case, the idea is to bring marketing to customers in different, unexpected ways.A cell phone company hired actors to pose as tourists at several New York attractions, and ask passers-by to take their
An advertisement will be published where you pay to have it published, and nowhere else.
Article Marketing Advantage #2 - Credibility
Articles help you build credibility among your target audience and position yourself as an expert. When your articles appear on other websites -- especially if those sites are prestigious or well known -- you gain credibility you cannot get from traditional advertising.
Article Marketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance p
Third party affiliate networks such as Commission Junction, LinkShare, Shareasale and ClickBank are essential resources for the serious online affiliate marketer. They provide the affiliate marketer with products to sell, website content, hourly stats, complete tracking and collecting services. More importantly they send out your monthly commission checks.If you're new to online affiliate marketing, perhaps a brief explanation is needed. Any webmaster or marketer can join an affiliate program and place affiliate links on their websites or blogs;
Article Marketing Advantage #3 - Cost
Writing articles is free! You don’t have to buy any special software or pay any fees. You don’t have to hire a designer or sign any contracts. You can write articles in a word processing program like Microsoft Word, or in a text program like Notepad or TextEdit.
And all you need to publish them is a computer, Internet connection, and an article distribution site (free). Popular article distribution sites include EzineArticles.com, GoArticles.com and iSnare.com
Advertising, on the other hand, will cost you a lot -- too much, in this humble marketer’s opinion. Despite their decreasing effectiveness, banner ads cost in the hundreds. Magazine ads are even worse. A half-page ad in a full-size glossy mag could easily cost you thousands.
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance p
A lot us who are into adsense business know that to increase adsense earning potential, we got to increase that clickthrough rate.But just how many of you have come across articles or websites teaching you about increasing your adsense clickthrough rate, talking about the same thing?A lot right?They tell you about blending your ads into the background, using text ads rather than image ads, reducing other advertisement distraction, upper fold ads placement and yada yada yada….While these tactics are not wrong and in fact might help you to inc
Article Marketing Advantage #4 - Effect
Articles do not interrupt people the way ads do. Good articles are helpful. Good ads are still only ads. People are also learning how to ignore ads, evidenced by the declining effectiveness of the advertising industry (many of whom are scrambling to write "white papers" with titles such as "Advertising: Alive and Well").
This is especially the case with new or small companies. Traditional advertising can break the bank before anybody knows or trusts you. Articles, on the other hand, have the power to educate your audience, build your credibility and your brand, while costing you nothing but time.
Article Marketing Advantage #5 - Versatility
The no-cost nature of article marketing lets you experiment freely with different tactics. You could write articles around key search phrases to increase your website traffic. You could introduce a topic and then promote a book or e-course that delivers the topic in full. You can do a number of things you couldn’t do with traditional advertising.
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance p
Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow e
Article Marketing Advantage #6 - Website Traffic
Article marketing can increase your website traffic in two ways. First, when you publish articles online (and those articles get published on other websites and blogs), you increase your audience. And if you've included a link to your website within each article, readers can easily find you.
Also, because you've written your article with pre-selected search engine phrases in mind, there's a strong chance prospects will find the article directly, by using search engines to find information relevant to your article's title and theme.
Conclusion
Articles can make an excellent addition to your real estate marketing program. They can help you build a strong Web presence, position yourself as an authority, and reach a large but targeted audience -- and with not cost but time and effort. Can advertisements do all that?
* Copyright 2006, Brandon Cornett. You may republish this article in its entirety, provided you leave the byline, author's note and website hyperlink intact.
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