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Member You - Analytics Analysis for Search Marketers
Would you go to the grocery store, come home and put the groceries away, sit down and wait for your supper to make itself? Of course not.Would you get out the dust mop, the broom or the vacuum cleaner and expect the house to clean itself? Of course you wouldn’t.Then why do you expect that if you purchase the latest product being promoted, download it to your computer and/or set it up as a webpage, and then just sit back, that the money will start rolling in?In order to achieve any of our goals, unless our goal is to be a lazy couch potato, it is important to work at them. Actually, even a lazy couch potato has to work at his goal. He has to restrict himself to not walking to the fridge too often, but having all his snacks surrounding him. He has to make sure the battery is in
The market for kid’s products has skyrocketed in the last 20 years. The baby boomer generation, with a higher average income, and their wealthier children will pay higher prices for their children. When you consider the grandparents and other relatives on top of that, you will see that a very healthy group of consumers waits to compensate the serious retail entrepreneur. Conditions are better than ever in selling merchandise for babies and children, so naturally a plethora of specialty stores have come to existence that are either devoted to juvenile merchandise or have a section of their store for such products.Unfortunately, many retailers do not profit accordingly because they fail to merchandise correctly. The major retail chains have a strong hold on this market, so it is important to
In this article I will provide some insight into some of the complex analytics features that are not readily apparent to many of the marketing professionals in the search industry. (Please note that the topics discussed are a little advanced, but continue reading because they can be applied to any search marketing strategy, large or small, and will undoubtedly lead to you making the right decisions more often than not.)
Testing
Finding the best solution doesn’t always happen right out of the gate; if that were the case, having a career .300 batting average wouldn’t be a sure way into Cooperstown. What does separate the winners from the losers is the constant re-evaluation of the norm and never being satisfied with the status quo. A/B and Multivariate testing can be crucial in helping you find better ways to engage your customers so that they spend more time on your site, increasing conversion and retention rates.
Take for instance; introducing a new landing page in a sponsored campaign. A/B testing, or running the two landing pages concurrently, can quantify user’s preferences and help you choose the best landing page for any given ad title or description.
But what about a new homepage design? Without using multivariate testing, how can you ever truly know the best layout, design, or content? Nobody has the time to conduct A/B testing on these scenarios, making minor adjustments with each iteration and waiting for the traffic or lack of traffic to come rolling in; because in the online medium, timeliness is too much of a necessity to be wasting it waiting too long for the numbers necessary to make informed deci
If you watch TV or listen to the radio, it's hard to miss all the "Get in Shape Now!" ads. In fact, even without looking at the calendar, you know it's January.It's marketing blitz time for health clubs and gyms, weight loss programs and anything related to getting in shape.Why?Because these business owners know their ideal clients have just made a New Year's Resolution to get in shape and lose weight.So they do the smart thing. They put their ads out in the marketplace when their ideal prospects are ready, willing and able to buy.In the marketing world, this is called seasonality. And, taking advantage of it is a great way to maximize your marketing budget and generate higher response rates.Because you don't waste your time marketing when your prospects are n
In this article I will provide some insight into some of the complex analytics features that are not readily apparent to many of the marketing professionals in the search industry. (Please note that the topics discussed are a little advanced, but continue reading because they can be applied to any search marketing strategy, large or small, and will undoubtedly lead to you making the right decisions more often than not.)
Testing
Finding the best solution doesn’t always happen right out of the gate; if that were the case, having a career .300 batting average wouldn’t be a sure way into Cooperstown. What does separate the winners from the losers is the constant re-evaluation of the norm and never being satisfied with the status quo. A/B and Multivariate testing can be crucial in helping you find better ways to engage your customers so that they spend more time on your site, increasing conversion and retention rates.
Take for instance; introducing a new landing page in a sponsored campaign. A/B testing, or running the two landing pages concurrently, can quantify user’s preferences and help you choose the best landing page for any given ad title or description.
But what about a new homepage design? Without using multivariate testing, how can you ever truly know the best layout, design, or content? Nobody has the time to conduct A/B testing on these scenarios, making minor adjustments with each iteration and waiting for the traffic or lack of traffic to come rolling in; because in the online medium, timeliness is too much of a necessity to be wasting it waiting too long for the numbers necessary to make informed dec
A common question among new collectors or those starting an antique dealer business is why are some old items called antiques while others are just called vintage? Good question. A question that makes me think of vinegar. Huh? There is everyday newly produced vinegar that costs pennies then there is aged vinegar that can cost as much as a bottle of fine aged wine or liquor. The same is also true for “stuff”. Technically, anything be it a hair pin to a piece of paper is anointed with antique status on its century old birthday, and antiques are so desired because they simply get better with age. It is this aging process that gives an item, be it food or furniture, a quality that cannot be reproduced.The set standard for antiques in the industry is when an item is 100 years old. Normally a
Testing
Finding the best solution doesn’t always happen right out of the gate; if that were the case, having a career .300 batting average wouldn’t be a sure way into Cooperstown. What does separate the winners from the losers is the constant re-evaluation of the norm and never being satisfied with the status quo. A/B and Multivariate testing can be crucial in helping you find better ways to engage your customers so that they spend more time on your site, increasing conversion and retention rates.
Take for instance; introducing a new landing page in a sponsored campaign. A/B testing, or running the two landing pages concurrently, can quantify user’s preferences and help you choose the best landing page for any given ad title or description.
But what about a new homepage design? Without using multivariate testing, how can you ever truly know the best layout, design, or content? Nobody has the time to conduct A/B testing on these scenarios, making minor adjustments with each iteration and waiting for the traffic or lack of traffic to come rolling in; because in the online medium, timeliness is too much of a necessity to be wasting it waiting too long for the numbers necessary to make informed dec
Finally, after all your hard work, you’ve got an interview for the job that you have always wanted. The interview is the most important but stressful part of job hunting. This is when the employers make a decision based on their impression of your personality, potential, skills and experience. You will want to do your best in this conclusion to all your job hunting efforts. So how do you make sure that you actually get the job you deserve!* Plan: Make sure you know where your interview will be and when. This will give you the confidence to arrive in time to relax before the meeting. Remember with whom you are meeting. Find out what job your interviewer does so you know whether they will be your boss, your HR rep or the top boss. Knowing this will enable you to be prepared for the kind of
Take for instance; introducing a new landing page in a sponsored campaign. A/B testing, or running the two landing pages concurrently, can quantify user’s preferences and help you choose the best landing page for any given ad title or description.
But what about a new homepage design? Without using multivariate testing, how can you ever truly know the best layout, design, or content? Nobody has the time to conduct A/B testing on these scenarios, making minor adjustments with each iteration and waiting for the traffic or lack of traffic to come rolling in; because in the online medium, timeliness is too much of a necessity to be wasting it waiting too long for the numbers necessary to make informed dec
IntroductionMachiavelli teachings and thoughts will never go out of fashion as power will always remain the center of both the political and corporate world. His writings are as relevant today as they were in the 16th century. In the last decade and half with increasing competitiveness and globalization number of managers have started using his principles in the corporate world. The book was first written kept in mind the political times of 16th century but number of its lessons are applicable in business today.In this paper we will step by step analyze the business needs in today’s corporate world and simultaneously relevant agreement or criticism of Machiavelli philosophy will be provided.Leadership and CultureMachiavelli stressed that the key to maintain the rule of the
Too many online marketers fail to quantify user behavior patterns, but the fact of the matter is that by utilizing the advanced features in your Analytics you can put numbers to user preferences – and numbers very rarely lie or lead you astray. In short, A/B and Multivariate testing can help you deliver the right experience for your customers and the best and timeliest return for you, but only if you are tracking all the key variables properly with your Analytics software.
Tracking Media Content
Media content such as audio, video, Flash, and AJAX are quickly becoming the most popular features on websites. Although less search engine friendly than plain text, these media variations play a key role in enticing users to stay and interact with your website. But is the benefit worth the cost? How can you ever know without using Analytics? Search marketers can use their Analytics to track KPIs like impressions, time spent on page, and percent completion to lend “real” numbers to the decision making process. By developing custom media players and using analytics software such as SiteCatalyst, site owners and marketers have the ability to track abandonment rates within the audio or video files by running
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