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Big Mistake Top Marketing Gurus Make
Recently, I received two emails from two separate internet marketers. I won't mention names, but they are both very well known. Because both have such successful online businesses, I'm quite surprised that they would make such a crucial mistake in their email.Both Guru A and Guru B were promoting the same affiliate product. Both made the same claims that it works great and they wouldn't know where'd they be without it. However, neither one offered anything extra to get me to buy from one and not the other.While losing a potential customer (me) might not be a breaking news bulletin for either 'guru', I have to wonder how many other sales they're losing simply because they don't offer an additional freebie.I don't consider myself an internet marketing genius, but I would venture that Guru A would have made more sales than

>Google Analytics can be set-up and running within a couple of minutes. Google generates a block of JavaScript that you have to copy and paste onto all the pages of your website. Conversion tracking requires users to specify each step in their conversion process by entering in a corresponding URL. E-commerce tracking gets more advanced, but there is sufficient documentation to walk you through it.

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When Mistakes Happen - Do What You Are Trained To Do
Mistakes happen and they often occur when you can not afford them. I remember one painful mistake many years ago. I was managing a print shop and an important customer came in for their business card order. The business cards were printed, but needed to be cut down to size. I went to the drying rack and took them to the paper cutter. I placed the cards in the cutter for the first cut, pushed the button and *$%&. I watched the powerful cutting blade slice through the logo of the cards. I wanted to run out the door and hide. Apparently, someone had placed the top card upside down and I didn't check the stack of cards for position. It was clearly my mistake and the customer would not be leaving with their finished business cards.I took the cards to the front counter and showed my mistake to the customer and admitted that it was my error

Budget, especially for smaller organizations, is often a major factor when researching which Analytics package to implement on a given website. There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn’t seem to realize is the immense insight and knowledge they are missing out on by waiting.

It’s the same old argument: spend a dollar today or two dollars tomorrow. Put that simply, the answer seems obvious; yet everyday, another person throws his hat into the e-commerce ring, purely on the speculation of Google-like fortunes, some great M&A buy-out, or that mythical IPO of triple digit shares, without considering the concept of “checks and balances”….Having analytics on your site is something that doesn’t take long to pay itself off. In fact, I'm pretty confident in saying that by delaying implementation, you're probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off. So smarten up, and start paying attention.

All site owners should be aware that there are options available to them, free ones! Google Analytics, StatCounter, and now ClickTracks all provide an analytics solution that users can employ without any outside cost and minimal internal IT resources, especially if the analytics are implemented right from the design stage of the site and built right into the site templates. After a reasonably simple setup, users can view real data and start using numbers to make educated marketing decisions instead of flying blindly into the wind.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

Google Analytics became available late last year and quickly became the hottest thing on the internet. Because of its immense popularity, users have to sign-up and wait in a queue until they receive an invitation to download. On average it takes anywhere from several weeks to months to get an invitation. Everybody wants to be popular, and Google’s inability to meet demand is the biggest con for its analytics software.

I was granted access about a month ago and was very impressed by the depth of the reporting available. Some standard reports are Campaign/Conversion Tracking, Visitor/Geo Segmentation and executive dashboards. Google loves to integrate all their products, and as a result users have the ability to see metrics for their Adwords accounts inside their analytics suite. Other cool features include an administration area, which is built on top of a very intuitive user interface that allows for the management of users, websites, IP filters, and accounts. The report data is not up-to-the-minute and can sometimes take up to a couple of hours to update, which for most users, is accurate enough.

Google Analytics can be set-up and running within a couple of minutes. Google generates a block of JavaScript that you have to copy and paste onto all the pages of your website. Conversion tracking requires users to specify each step in their conversion process by entering in a corresponding URL. E-commerce tracking gets more advanced, but there is sufficient documentation to walk you through it.

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The Wrap on Ag Plastic
While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildings or edges of farm fields. Sometimes referred to as “marshmallows” or “long white tubes”, etc. these objects are increasing in farmer popularity and represent a changing trend in harvesting of farm livestock feeds.The feeds stored in these units are of a high moisture quality, and would quickly mold and spoil within 48 hours if exposed to oxygen in the air. The air-tight capability of these plastics enable feed storage of wet hay bales, chopped hay silage, chopped corn silage, or high moisture corn grain for as long as two years. Silos have been doing the bulk of wet feed storage for nearly a century on some farms, but the new plastic technology offers some very palatable

unes, some great M&A buy-out, or that mythical IPO of triple digit shares, without considering the concept of “checks and balances”….Having analytics on your site is something that doesn’t take long to pay itself off. In fact, I'm pretty confident in saying that by delaying implementation, you're probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off. So smarten up, and start paying attention.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

StatCounter

How to Make the Most Out of Corporate Training
Choosing the right type of training programme can be a daunting task. If you haven't researched the needs of your people, don’t waste your budget on training; make sure it is necessary.Time management, for example, is a popular subject and great if your employees are not utilising their time correctly, but it is not appropriate if staff are driving your clients away due to sub-standard customer service. It is far better to engage a training specialist in this field.Staff retention is a major concern for many companies. Keeping staff motivated and happy should be a high priority. The amount of money invested in recruiting and training is phenomenal so don’t let it go down the drain. Ensure your employees have the skills to balance their home and work life, have access to inspirational speakers and rewarded with fun team buil

age of the site and built right into the site templates. After a reasonably simple setup, users can view real data and start using numbers to make educated marketing decisions instead of flying blindly into the wind.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

StatCounter

How to Establish an Autoresponder Campaign
An autoresponder campaign is essential for every business. Some entrepreneurs are under the mistaken impression that you can only use an autoresponder campaign if you sell an information product. This is simply untrue. Creation of an autoresponder campaign that is helpful and informative is absolutely essential no matter what you are selling.Your autoresponder is extremely important to your business. Many of your sales will come as a result of your autoresponder. In fact, 80% of all sales happen after the sixth contact. That means that if you aren't collecting emails and mailing them regularly you are only getting 20% of your potential income off that site. Given this, your autoresponder should not be an afterthought or something that is sloppily thrown together.It is just too important and too potentially effectiv

gle’s inability to meet demand is the biggest con for its analytics software.

StatCounter

Program Review - Wang Rakyat (People's Cash)
This online money making program is currently plying their trade only in Malaysia and claims to champion the plight and cause of the Malaysian people especially those with a household monthly income of Malaysian Ringgit $3,000 and below. As of time of writing, I still can’t quite figure out the actual business operation behind this program. I could not gather any information about their business or marketing plans anywhere on their website. However, the program does sound like an internet MLM (Multi Level Marketing) program when it requires the appointment of resellers and down lines to execute their business plan.Their products are actually eBooks. They have a total of 18 core eBooks and another 14 are given free for every single purchase. Based from what we can gather from the list provided in their website, their eBooks are mostly

StatCounter

StatCounter was one of the original online analytics packages, maybe that’s why the home page has a PageRank of 10. Although it has fewer bells and whistles than Google Analytics, it still provides a simple interface with useful reports. The biggest drawback of StatCounter’s free version is that it has a log size of 100; this means that detailed statistics such as path analysis and referrals (as well as other metrics) are limited to a small number of a user’s latest pageloads. This means that if you website is already getting a large volume of visitors, StatCounter’s free download may not be the right product for you, but if you are already getting those kind of numbers, you should be able to pony up for the full StatCounter package.

StatCounter’s report suite includes the usual page views report, repeat and first-time visitor tracking, but really kicks it up a notch with its detailed analysis of Visitor’s Path and Visitor Activity. The reports lack a visual punch, but for a user who is looking strictly for the data, it does the trick.

Similar to Google, StatCounter generates a block of JavaScript for users to paste onto the pages of their entire website. However, in the free version, there is no way to set up additional tracking for conversions, campaigns, or e-commerce. In other words, StatCounter’s free version is an ample beginner analytics package, but as your online activity escalates and you start to make some real money, you are probably going to want to upgrade in order to keep your competitive advantage.

ClickTracks

ClickTracks’ free version was recently released, but has definitely created some buzz in the industry. The analytics software is targeted towards helping users understand their visitors in order to increase ROI.

This Version, known as ClickTracks Appetizer, comes with a standard interface, but also includes behavioral segmentation, campaign tracking (including PPC), and conversion tracking in order to help users make the best decisions for their search marketing campaigns. A cool perk they’ve started is the announcement of “Web Analytics Day” where they turn on advanced features such as funnel reporting and advanced visitor segmentation. I think this is a great way to entice users to upgrade to advanced versions of ClickTracks, and its showing in their increasing market share.

So there you have it, three good options to help you make educated decisions for your website. So don’t let your website sit untracked as time passes by, do yourself and your business a favor and sign-up for an Analytics package right away, even if you’re blindly holding out for a more “robust” package and freer budgets in the future.

Analyzing something as simple as “Top Exit Pages” can help you pinpoint why users are dropping off your website. By tweaking these pages and keeping visitors on your site, you can help increase things like revenue and conversion rate (I think this is the primary goal for every businessperson). Keeping track of the right metrics through Analytics software will make all the difference in your future online success, because, as any marketer will tell you, understanding your customer is tantamount to making any money in business.

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Contrary to what some believe, advertising is not a necessary evil. In fact, when done correctly, it will push your business and sales way up over the crowd and if you want to learn how to make it work for you, read this article!

Tracking expressions and web visits is a vital marketing tool. But I think a tool can only come to life if handled by somebody qualified, by a person. In the end, putting together the endless power of web prospecting and the human intelligence and creativity is the only key for success.

Were you up a few nights ago, flipping channels? Did you come across a show that featured a product that you thought was interesting? Since it was late in the evening, you probably did not bother to remember the details on the product, such as what it was called and where you could get it. Are you aware that this show was not actually a regular television show, but rather, an infomercial?

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