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Member You - Internet Marketing: Give Me Good Content
In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer’s thinking to develop an edge in advertising.Consumer’s get confused with excessive stimulus. Consumer’s also become very selective in their perceptive processes given the amount of advertising to which they are exposed. This leads to a dulling or tuning out of any advertising that takes extra effort to process.Also, consider that consumer’s selective
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.On the other side of the table, how do you know how well people are responding to your advertisement? If you are spending your hard earned cash advertising, you should be able to tell exactly what type of
If you want to take ten years of your limited time on earth to truly understand this stuff, that's your prerogative. You can learn all about keyword selection and density, one way and reciprocal linking, anchor text, metatags, and fictional scenarios on how the algorithms work - until they are suddenly changed and a mad webmaster scramble ensues, trying to figure out what changed.
Beyond the debates on when and when not to link, and how frequently keywords should appear, there is always the age-old (in cyber years) adage that "Content is king."
What does that mean?
It means that I, like every other one of your customers, go on the Net looking for something. I want to find information that is helpful, interesting, entertaining, or illuminating. I don't care about keywords or page ranking or whether your site is cleverly optimized. I want meat!
We truly live in the information age. Everyone on the Internet is busy communicating with everyone else. It may be music or pictures or video although the written word still predominates. They are called browsers because that is exactly how we use them. Instead of walking down mainstreet or through the local mall, peeking into enticing windows or rummaging through the sale merchandise so prominently displayed, we meander through a world market, pausing as something catches our eye and then moving on in search of something new and different.
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we
I’ve been doing a cold calling campaign to increase my consulting business and to refine my training materials, and it’s nothing less than exhilarating.You might wonder why someone like me, a best selling author of classic titles such as YOU CAN SELL ANYTHING BY TELEPHONE! and REACH OUT & SELL SOMEONE would bother making his own calls.Practice makes me better, I can tell you that.Moreover, when I immerse myself in cold calling, my scripting abilities soar.Let me give you an example.Today, I resolved to cut to the chase and to boil down
Beyond the debates on when and when not to link, and how frequently keywords should appear, there is always the age-old (in cyber years) adage that "Content is king."
What does that mean?
It means that I, like every other one of your customers, go on the Net looking for something. I want to find information that is helpful, interesting, entertaining, or illuminating. I don't care about keywords or page ranking or whether your site is cleverly optimized. I want meat!
We truly live in the information age. Everyone on the Internet is busy communicating with everyone else. It may be music or pictures or video although the written word still predominates. They are called browsers because that is exactly how we use them. Instead of walking down mainstreet or through the local mall, peeking into enticing windows or rummaging through the sale merchandise so prominently displayed, we meander through a world market, pausing as something catches our eye and then moving on in search of something new and different.
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we
"The mighty Amazon begins as a mere icy trickle from an Andes glacier.As the Amazon surges across the torrid wilderness, hundreds of tributaries pour their waters into it. Torrential rains swell the flood. Now, the Amazon is no longer a river; it is, instead, a moving inland sea that drains nearly half of South America.So great is the river's power that even when it reaches the Atlantic the Amazon refuses to die. It floods the ocean with fresh, muddy water for up to 100 miles offshore."- David ReedShould your company's t
What does that mean?
It means that I, like every other one of your customers, go on the Net looking for something. I want to find information that is helpful, interesting, entertaining, or illuminating. I don't care about keywords or page ranking or whether your site is cleverly optimized. I want meat!
We truly live in the information age. Everyone on the Internet is busy communicating with everyone else. It may be music or pictures or video although the written word still predominates. They are called browsers because that is exactly how we use them. Instead of walking down mainstreet or through the local mall, peeking into enticing windows or rummaging through the sale merchandise so prominently displayed, we meander through a world market, pausing as something catches our eye and then moving on in search of something new and different.
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we
Yes, non-profits are viable. But there are certainly more financially rewarding sectors for IT specialists. Let's first take a look at the pros of non-profits.o It's easy to reach non-profits because they belong to trade groups and you can get your hands on the publicly available directories.o You can get a lot of tremendous emotional satisfaction and gratification knowing you're helping a particular cause.The two biggest downsides of non-profit:o Thin profit margins o Bidding warsBid situations reduce your firm to a commodity. Ad
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we
In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few:Networking. Perhaps the most commonly used approach by small business owners. However, it is often poorly executed. Many people attend a networking function and take the wrong approach by trying to meet as many people as they can. They bounce from person to person,
We want to be amused, enticed, rewarded, flattered, and entertained. We want to read articles that help us solve our problems or make us think about the world in a new way. We want opinions and challenges, and dialogs. Most of all, we don't want to be bored.
Have you ever considered how much boring, poorly written, superficial, and totally uninteresting stuff there is in those billions of web pages floating in the ether? Have you ever spent hours clicking your way through subterranean caverns of words to realize that your time was completely wasted because you found nothing of value? It is rather like the hundred plus television cable channels we now possess, filled with infomercials, endless reruns of syndicated shows, and sports videos of long-ago teams fighting to win a game that no longer matters.
So use your content wisely. Whether your goal is to instruct, inform, or amuse, make sure that it is interesting to me. No matter how extravagant your claims, nor how strident your demand for attention, I will click away faster than a speeding bullet if there is nothing worth my time. I don't want to slog my way through those ubiquitous links to emerge from the journey exhausted and frustrated with one lingering question: where's the beef?
Give me content that I can sink my teeth into. I want my brain and my senses and my emotions to be engaged and engrossed. Speak to me honestly and personally, like the better blogs that have risen to such prominence because they are written from the heart.
I'll be polite. I'll listen to your voice. I'll interact with you. And if you can really touch me, I'll even give you my e-mail address. But you have to earn my trust. Give me your knowledge, your opinions, the value of your experience. I may not always agree w
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