Member You - Internet and Businesses Online

The Sales Diet for FAT and Happy Results
Forget about what you know about diets. In sales you want to be fat and happy! Unless you have a very limited market, you have an opportunity to capture as much business as possible and gorge yourself with sales. It’s true isn't it? So, why do salespeople limit themselves through self imposed diets?Leave Only the Crumbs on the Table In outside sales we never want to diet. We should fill the largest plates we can carry so we won't leave anything for anyone else. We shouldn’t care if the next salesperson gets anything except for the crumbs we leave behind. Leaving the crumbs is acceptable because it represents the business we don't want.Why carry a small plate to a buffet? This would be like only asking for a pretzel when a double chocolate triple layer cake is on the menu. We limit ourselves by not probing for new opportunities and expanding customer impressions of our services. We can stretch this thought if we think of all you can eat buffets. While you might not eat everything at one sitting, you will want to go back for more and sample everything. The easiest way to expand the s

g where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http://www.alexa.com/#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the servi

At the Interview, Don't Answer Questions
Many years ago when I hated what I was doing for a living I was encouraged by my career coach to write down several short stories about times and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of stories of times in my life where I influenced the outcome and either grew myself and/or bettered the existence of either myself or others around me.So what does this have to do with a job interview?If you read other books on job interviews, you'll notice they feed you lists of interview questions to learn answers to. An interview is not an interrogation, however, it's a conversation. To make it that way you need to come armed with a multitude of small stories about both your business and personal life.When you go into an interview, you need to leave your nerves at the door. The best way to prepare is to be yourself. The best way to be yourself is to tell your own story (or stories). So before the interview have your stories ready to go.This is especially great for the competency-based interview

If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan: What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

2. Marketing Funnel: The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they "funnel" clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

3. Your Competition: Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http://www.alexa.com/#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the servi

Customer Loyalty Are You Taking It for Granted?
Small business owners continually strive to increase customer loyalty. Most understand that the cost to acquire a new customer far exceeds the value of building a loyal customer, however others probably take that same customer loyalty for granted.As an executive business coach, I am always observing customer service so that I can share exceptional customer service skills with my clients. Recently, I have had the opportunity to see first hand both ends of the customer service spectrum where one small business owner took customer loyalty for granted and another never takes customer loyalty for granted.Scenario OneBeing empty nesters, my husband and I visit several restaurants managed by local small business owners. Last night at one of our favorite establishments, my husband went to the men's restroom to wash his hands before eating. He noticed a male employee dressed in a white uniform finishing his personal business and then quickly passing his hands through water without soap and actually washing his hands.When my husband returned to the table so that I also go to the

and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

Email Marketing Lesson: Privacy Policies and Email Marketing
For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t?First off, if you don't have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important.If you do have a privacy policy, here are some things you will want to make sure your privacy policy covers or includes:-How you treat Email addresses that are entrusted to you (when someone subscribes to your Email newsletter list or sends you an Email message).-How people can take back their Email addresses and get off your list (un-subscribing).-Your mailing address and contact Email address.Why the mailing address and contact Email address?It is not a law or anything but it just makes sense. Your willingness to share your postal address and some way for website and email visitors to contact you says a lot about your company. It also falls in line with the Can-Spam act (US Legislation) regarding what has to be included in Email marketing messages.Lots of

e community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

Asian Automotive Industry (2007)
China, India & ASEAN countries are the major driving markets for Asian automotive industry. "Asian Automotive Industry (2007)" report provides objective analysis on Asian Automotive industry to explore the potential opportunities and challenges faced by the industry.Key FindingsLow cost Vehicles are driving the growth of automotive industry in emerging economy, such as China & India. It offers immense opportunities for global players in these economies. Asian countries, such as Thailand, Philippines, Indonesia, Malaysia, are expected to be the potential markets for automotives due to AFTA (ASEAN Free Trade Area).From long-term perspective, cheap financing and prices discounts, rising income levels, and infrastructure developments will drive the growth in majority of Asian automotive market. Thailand is emerging as a manufacturing hub for foreign automotive players, due to AFTA under which export tariff are very less.Poor infrastructure affecting the growth pattern in Asian automotive industry e.g. commercial vehicles dominates Indonesian and two wheelers in Sri Lankan automot

g clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

10 Free Ways that Giving Helps You Market for Free
If you really want to understand marketing in the Web 2.0 age without going broke, a surefire way to have a better overall comprehension is to learn the art of giving. Most Web 2.0 sites that will help you market your site will Only work if you make a conscious effort to share your resources. Think of it as networking amplified and assisted by web tools. The technical details of how to maximize social bookmarking, blogging, RSS, collaborative tools and widgets are all useless without the underlying new first rule of the Web.In order to receive, you'll have to start out by giving. The trick is to go beyond the golden rule of doing unto others as you'd have them do unto you, into a higher rule of doing to others as they want to be done unto.And if you can figure out how to anticipate needs, you've got a bigger head-start than any me-centric marketer, no matter how large their head start in experience might be.Let's look at 10 of the free ways you can use Give Marketing to enhance your entire marketing strategy.Give Marketing Tip #1- Giving Sincere and Useful Comments on Blogs.g where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http://www.alexa.com/#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the service or product offerings?

4. Target Market: Instead of trying to marketing to everyone (the shotgun marketing approach), find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? (Note--you can do keyword research with free downloadable software, http://www.GoodKeywords.com).

5. Solution to a Problem: The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

6. Branding Your Business: Your domain name can either help you be memorable or cast you into a sea of "brandless" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the .com version, if it's available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.

You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well. Internet marketer Dean Jackson brands his ebook on how to stop a divorce by owning the domain name, StopYourDivorc

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Customer Service Metrics - Tracking What Your Customers Are Saying

Customer Service departments are often treated as a necessary evil. However, with the implementation of a simple tool, your Customer Service staff can become your corporate Early Warning system. This information can then be used to make corrections to your products or services before they become a large scale problem for your company.

True Cost Of Bad Telephone Etiquette

What's a phone call worth to your corporate image, brand equity, and profitability? Do your front-line employees complement your sophisticated, state-of-the-art phone system?

Does Your Resume Have Any Personality?

Get enthusiastic about creating an excellent resume - then inject that enthusiasm INTO your resume. Most resumes are boring. Make yours come alive. The employer will thank you.

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