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Member You - Making Your Resource Box ... Work!
If you decide you’d like to reduce your tax burden, protect your assets, simplify your company operations or enter into cross border business transactions for example, and you’re interested in whether an offshore company structure could help with any or all of the above, chances are it could.There are many ways you can use an offshore company, many benefits you can derive from the use of one and many locations in which you can set one up…so how can you decide whether such a structure is applicable to you and how on earth should you decide where to incorporate an offshor
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click th
The After Sales market represents today one of the most promising and attracting sector, mainly due to the shift from a product-centric strategy - based on standard, low cost and high volume production - to a customer-centric strategy - based on complex mix of products and services devoted to enhance the experience of the customer in terms of satisfaction.Critical success factors previously oriented on internal efficiency in using the production factors are nowadays focused on "external" aspects, such as differentiation, service level a
1. Ask Them To Click.
Seems very simple doesn't it? But it really is that simple. Unless you ask the reader to click on the link you have presented to them, they often just won't.
Of course you don't need to use language as direct as 'Click here' as this can often put the reader on the defensive whereas you are looking for a cooperative mindset where they click through because they want to. You can do it in a very subtle way, while still guiding the reader into clicking the link.
In fact, you have to tell them exactly why they should click the link.
For example, I often use an arrow before the link ("=>"), and use phrases such as "For further information, go to ...", or "Find out why ... at ...".
To illustrate the point, the following resource box offers no incentive whatsoever for the reader to click the link:
"Steve Shaw develops systems and software to help you succeed in your online business. [link here]"
By editing it in a simple way you can significantly increase the number of click-throughs:
"Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: => [link here]"
You can see immediately that you would be far more likely to click the link in the second version of the resource box. Why?
- You can find out more about a topic you are interested in. - It's 'popular', which plays on the herd instinct. - It's free - you are not expected to commit to or pay anything.
So, three reasons why you would be more likely to click through on the link.
2. Relate it to the article.
I see many resource boxes that bear little relation to the content of the article, and unfortunately for the author, they are not going to maximize their results from the time they spent writing the article.
The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.
This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.
As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click thr
A properly designed web page will lead you halfway to successful Internet marketing. There are many free web design software programs available online-FrontPage Express, PageBreeze, and CoffeeCup, just to mention a few. These freeware programs offer basic functions that are good for beginners. You can upgrade to an advanced version when you gain more experience. I will leave the technical aspect of putting up a web page to the software expert.Successful Internet marketing is attributed to a few important points about web page design, which are discussed below.A s
In fact, you have to tell them exactly why they should click the link.
For example, I often use an arrow before the link ("=>"), and use phrases such as "For further information, go to ...", or "Find out why ... at ...".
To illustrate the point, the following resource box offers no incentive whatsoever for the reader to click the link:
"Steve Shaw develops systems and software to help you succeed in your online business. [link here]"
By editing it in a simple way you can significantly increase the number of click-throughs:
"Steve Shaw develops systems and software to help you succeed in your online business. Find out more about how to publish articles for profit online with his popular free ecourse, available at: => [link here]"
You can see immediately that you would be far more likely to click the link in the second version of the resource box. Why?
- You can find out more about a topic you are interested in. - It's 'popular', which plays on the herd instinct. - It's free - you are not expected to commit to or pay anything.
So, three reasons why you would be more likely to click through on the link.
2. Relate it to the article.
I see many resource boxes that bear little relation to the content of the article, and unfortunately for the author, they are not going to maximize their results from the time they spent writing the article.
The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.
This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.
As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click th
How do you, or would you, communicate with employees who work offsite?Perhaps you have telecommuters reporting to you, or sales reps who work out of offices in other cities. How do you communicate with them?Let's start with the strategic issues: what do you want to accomplish by communicating with them? And, why would they want to communicate with you?Strategic means you'll probably want to deal with issues like productivity, accountability, and predictability. You want to know what the offsite employee does, how she does it, and what she will do in the fu
You can see immediately that you would be far more likely to click the link in the second version of the resource box. Why?
- You can find out more about a topic you are interested in. - It's 'popular', which plays on the herd instinct. - It's free - you are not expected to commit to or pay anything.
So, three reasons why you would be more likely to click through on the link.
2. Relate it to the article.
I see many resource boxes that bear little relation to the content of the article, and unfortunately for the author, they are not going to maximize their results from the time they spent writing the article.
The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.
This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.
As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click th
Online networking organizations like Direct Matches, Ryze, My Space and Adland Pro are growing at a phenomenal rate. Professional organizations with international memberships are becoming more and more popular for internet marketers.The distinctive feature of Direct Matches is that membership is by invitation only and it is required that interested parties obtain an invitation link provided by an existing Direct Matches member. A business profile may be posted once the membership area is accessed. Many organizations have memberships in excess of 100,000 members ma
The content of the article is what attracts readers to it, i.e. you have a targeted readership based on it's content. The resource box should then play to this interest in order to encourage them to click through on the link. Otherwise, you lose the interest of the readership - they may have enjoyed your article, but you get nothing back in return.
This means in turn that the content of your article should relate to the content of the web site that you want to link to in the resource box.
As a simple example, if you write an article on fishing, the readers of the article will quite obviously be highly targeted for fishing. If your resource box then asks you to click through to a site about stamp collecting, you're playing on a chance that those interested in fishing will also be interested in stamp collecting, and you can bet it will be a very small minority.
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click th
Here, I will share my experience with you on the decorum required. I learnt what not to do from my first conference call and what to do from the second.My first experience with a conference call was on sales strategy with corporate office. I logged into the conference bridge as per the agreed schedule, but soon realized that most of the other attendees were late. Some people I could not identify were talking, adding to the noise in the background. Some were even eating and drinking maybe tea or coffee, making the environment less than business-like. To top it all, I fou
You needed to write about stamp collecting in the first place so that the resource box was relevant.
You also need to relate the resource box directly to the content of the article, so that clicking through is a natural follow on to the content of the article. So use phrases such as "For more information", "To find out more", and so on.
3. Use A Single Link.
Too many authors use more than one link in the resource box, and this simply dilutes the effectiveness of having a single link. You don't have the space in a resource box to provide encouragement to the reader to click through on more than one link, and by providing more than one you can simply confuse the reader, i.e. there is no natural follow-on link to click after reading the article, so they will often not click at all and go elsewhere.
Many authors simply list two or three links in the resource box, which I consider a fairly pointless exercise.
Instead, stick to one, and focus all your efforts towards encouraging the reader to click this link. For maximum effectiveness, avoid hyped up or promotional language; just offer them further information that will be of interest to them.
Of course you can see below my own example of a resource box that utilizes all three points above. And by asking visitors to sign up to an email list, I don't just get a single click-through and then lose the visitor for ever, but build up the repeat visitors that are the life blood of any business.
Copyright 2006 Steve Shaw
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/67676/memberyou-Making-Your-Resource-Box--Work.html">Making Your Resource Box ... Work!</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/67676/memberyou-Making-Your-Resource-Box--Work.html]Making Your Resource Box ... Work![/url]
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