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Member You - The Truth And Myth About Internet Marketing: The Lie By Implication
IntroductionThis is Part 2 of this article. If you haven't read Part 1, please read it first.5. Online Data StorageIf you need to store data you can establish a domain name and simply transfer files to your site. This could be used to backup your computer files or to deposit some other data like video or audio files that would otherwise take up a lot of space on your own hard disk drive.If others needed access to the data, you could allow them access either with or without a passport.6. Provide Information About Your ClubThis option is similar to some of the others, but focuses on one club (or even a group of related clubs) eg, if you had a small club called "Al Ain Ladies Walking Club" you could obtain a domain name "al-ain-ladies-walking-club.ws" and provide information about the club including perhaps contact details of the members, meeting times, membership rules and photos of club events.7. Create a DirectoryCreating a directory is a good way to get people to a site and monetize it with Google AdSense advertisements. Say for example you decided to set up a directory for Sydney commercial lawyers. You choose the domain name "sydney-commercial-lawyers.ws", place three groups of AdSense adverts on each site (and perhaps some affiliate links to topics that would interest lawyers) and then sit back and wait for visitors.You could begin with free listings for the first say, 200 lawyers and then charge an annual fee for each listing thereafter. You make money on the listings and the AdSense advertisements.8.
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of tim
Many people ask me what to do with their hands when they are making their presentations. Let me offer some suggestions on how to make best use of your hands1) Use your hands to invite the audience to accept your pointThis is done by keeping your hands open and your palm pointing upwards. This is more effective if you only use one hand. Remember, you are only inviting them, not begging for forgiveness2) Keep Your Fingers OpenThis is particularly valid when you let your hand hang by your side. This position looks more natural3) Avoid putting your hand in your pocketIf you do, you may be tempted to fiddle with loose coins. The interesting rhythms this action generates can be very distracting4) Avoid closing your hands firmlyThis projects a protective or aggressive image, which can be the result of lack of confidence. On the other hand, leaving both your hands dangling loosely, like two dead fish by your sides, maybe interpreted as lack of enthusiasm5) Avoid holding your hands in front of you or rubbing themThis forms a protective barrier which separates you from the audience. It is also another way of saying: "I am telling you a lie and I am too scared."6) Use a pointer to keep one of your hands busyUse it to help the audience focus on specific points on your visual aid7) Avoid pointing with one finger at the audiencePoliticians often do this when delivering aggressive speeches, or giving out warnings. Avoid this is a wise choice, because it can make the audience feel threatened or even offended8) Co-ordi
Just read the ads from the Internet Marketing gurus and you’ll be led to believe they will make you rich if you’ll just buy this course or that software. After all, the ad will tell you, “this is the exact same system I used to rake in over 2 million dollars last year.”
Are they lying to you? Probably not. They probably did rake in 2 million dollars last year using this or that method. But the implication is that they only did this one thing and money, traffic, or fame just poured in. They probably aren’t lying about the facts, but there is a lie built into the implication.
Here’s the truth. Nearly every one of these Internet Marketing gurus runs a large company. He (or she) has a formal business plan and a registered company. It is a full time job. Often it is a full time job for an entire staff of people.
They want you to believe that you can work two or three hours a day in your underwear and make a killing - just like they do. But again, that is the lie. Do you know how many hours most of these gurus put in? That’s right, tons. In fact I remember a top ten list about the top ten signs you’re a marketer. The number one sign was “You think a ‘half-day’ means leaving work at 5 O’Clock.”
One of the reasons these guys achieve the success everyone else only wishes they could achieve is because they work -- hard and long!
So yes, you too can make millions using the same system they’re about to teach you, but you must run it like a real business and you must be willing to devote incredible time and effort to it.
Having said that, let me present these and several other elements that must come together in order to be a successful Internet Marketer. Without them you will almost certainly fail.
Top ten things you must put into your Internet Marketing business if you want to make a living at it.
1. A Business Plan
You simply must treat your Internet Marketing Business like a real, formal business. If you can’t even put together a business plan then you do not have what it takes to run a successful business.
2. Time, time and more time
Later on you may be able to hire out several functions like Web page building, answering email, and writers. But for now you will put on all these hats and it will take loads of time. When I was new at this I spent several days just figuring out how to set up one Web feature, like a mailing list or order system. And that was just a single feature. There are dozens of different things to worry about. Researching your content, affiliate tracking, mailing lists, SEO, Web page building, order cart systems, answering email, writing articles, researching keywords, blogs, RSS setup, forum posting and monitoring … the list goes on and on. Do you really think you can do all these things in two hours a day? If so, you are deceived. If you want to build your business as a full time business, plan 10 - 12 hours a day at least six days a week for the first six months or so.
If you do it part time, it can be done, but plan for a much longer gestation period before you expect to make any money. After it all comes together you will eventually be able to relax, but give it a lot of time to build traffic and attention first.
3. Communication skills
I can’t tell you how many times I get email that looks like this:
“I’m new in marketings using the Internets. Could you tell me how I should make big money now. There are too many things to know so I think I’m not learning good. No body is no help for me.”
My response? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you can’t form a sentence you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a MUST!
Imagine reading an ad written by someone who writes like that? Does this person exude the intelligence to be able to run a business? Do I trust them? No!
In nearly every field, those who rise to the top are those who can communicate. Master the skills of speaking and writing and you’re half way there. If you don’t have those skills and you want to get rich I hope you have talent as a football player or rock star. They’re not required to communicate well. But for goodness sake, get out of marketing!
4. Focus, focus, focus
I’ve heard countless interviews with top executives in business. One question nearly always posed to them is “to what do you most attribute your success?”
There is one answer that nearly always comes first, “FOCUS.”
Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.
Focus and goal setting are nearly synonymous concepts. Here’s a typical scene. You get all excited about the promises about writing Google Adwords when you buy Perry Marshall’s excellent ebook ‘Definitive guide to Google Adwords.” You get half way through and start writing some Google Ads. But you’re not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley’s very fine treatment on “Minisite Profits.” It offers new hope so you jump on board, and soon you find you’re not making big money there either. Then you go on to the next thing, and the next and the next - always hoping one will pay off, like a big lotto game.
This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.
5. Multiple Streams of Income.
Robert G Allen popularized the phrase Multiple Streams of Income in a series of books on the topic. It is right on. If you count on only Pay Per Click Advertising, or only on Minisites, or only on Google Adsense, or only on article writing, then you will not do well in marketing.
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of time
So you really want some business cards – you think it’s going to make people take you seriously and get in touch with you. What you have to realise, though, is that a badly designed business card is much, much worse than none at all, and will actually lose you business. Before you go ahead and make business cards on that spiffy machine that does them for pocket change, take a little time to consider exactly what you’re going to put on the card and where.The first, and most important, thing you should put on is your name! Don’t be modest – make it big and bold, so people can spot your card in a pile. It might feel a little egotistical, but remember that you’re doing it to help them find you, not because you think you’re really important.The next thing to put on is some kind of description of what you do – whether that’s a job title, or just which industry you’re in. If you’re undertaking a specific project at the moment that is somehow notable (you’re the producer of a popular TV show, for example), then it’s worth putting that on too.The two vital pieces of contact information to have on the card are your phone number and your email address – these are the two primary means of communication that people will use to contact you. Website addresses are also a very good idea, as they offer someone a quick, easy way to find out more about you.Your street address, on the other hand, isn’t really necessary unless you own a shop or otherwise expect people to visit you, and your online instant messaging address runs the risk of looking somewhat unprofessional. Depending on what business
Having said that, let me present these and several other elements that must come together in order to be a successful Internet Marketer. Without them you will almost certainly fail.
Top ten things you must put into your Internet Marketing business if you want to make a living at it.
1. A Business Plan
You simply must treat your Internet Marketing Business like a real, formal business. If you can’t even put together a business plan then you do not have what it takes to run a successful business.
2. Time, time and more time
Later on you may be able to hire out several functions like Web page building, answering email, and writers. But for now you will put on all these hats and it will take loads of time. When I was new at this I spent several days just figuring out how to set up one Web feature, like a mailing list or order system. And that was just a single feature. There are dozens of different things to worry about. Researching your content, affiliate tracking, mailing lists, SEO, Web page building, order cart systems, answering email, writing articles, researching keywords, blogs, RSS setup, forum posting and monitoring … the list goes on and on. Do you really think you can do all these things in two hours a day? If so, you are deceived. If you want to build your business as a full time business, plan 10 - 12 hours a day at least six days a week for the first six months or so.
If you do it part time, it can be done, but plan for a much longer gestation period before you expect to make any money. After it all comes together you will eventually be able to relax, but give it a lot of time to build traffic and attention first.
3. Communication skills
I can’t tell you how many times I get email that looks like this:
“I’m new in marketings using the Internets. Could you tell me how I should make big money now. There are too many things to know so I think I’m not learning good. No body is no help for me.”
My response? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you can’t form a sentence you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a MUST!
Imagine reading an ad written by someone who writes like that? Does this person exude the intelligence to be able to run a business? Do I trust them? No!
In nearly every field, those who rise to the top are those who can communicate. Master the skills of speaking and writing and you’re half way there. If you don’t have those skills and you want to get rich I hope you have talent as a football player or rock star. They’re not required to communicate well. But for goodness sake, get out of marketing!
4. Focus, focus, focus
I’ve heard countless interviews with top executives in business. One question nearly always posed to them is “to what do you most attribute your success?”
There is one answer that nearly always comes first, “FOCUS.”
Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.
Focus and goal setting are nearly synonymous concepts. Here’s a typical scene. You get all excited about the promises about writing Google Adwords when you buy Perry Marshall’s excellent ebook ‘Definitive guide to Google Adwords.” You get half way through and start writing some Google Ads. But you’re not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley’s very fine treatment on “Minisite Profits.” It offers new hope so you jump on board, and soon you find you’re not making big money there either. Then you go on to the next thing, and the next and the next - always hoping one will pay off, like a big lotto game.
This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.
5. Multiple Streams of Income.
Robert G Allen popularized the phrase Multiple Streams of Income in a series of books on the topic. It is right on. If you count on only Pay Per Click Advertising, or only on Minisites, or only on Google Adsense, or only on article writing, then you will not do well in marketing.
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of tim
Yes, it's true, the Internet has changed everything! Not too long ago the richest people out there were those that owned tangible things, such as real estate, metals or real estate.Today, the wealthiest people in the world own... well - nothing! That is, nothing physical or tangible. Most of the wealthiest people today own intangible things, such as stocks, software and, of course, information.Now these people didn't become millionaires overnight – but, with the help of the Internet, even the little guy now has a fighting chance. The Internet has truly leveled the playing field. For example, not too long ago it was nearly impossible for the little guy to publish and market their own book in such a way as to make any meaningful amounts of money. Now, with the Internet, just about anybody can publish their books in digital format and easily market them online.Then, it should come as no surprise to us that many people have jumped on this digital self-publishing band-wagon. In fact, many ordinary people have published their digital books online (also called eBooks), and made a fortune for themselves with very little money, time or effort. So now that you see the obvious benefits of writing your own eBooks, then we come to a very important question that I get asked all the time - how does one get started with their own eBook, especially if you're a new writer?Well, if this is you – then I have three things to say:1. Research WritingGo to your local bookstore and pick up every book you can find on writing. Read them and go through any writing exercises that will
If you do it part time, it can be done, but plan for a much longer gestation period before you expect to make any money. After it all comes together you will eventually be able to relax, but give it a lot of time to build traffic and attention first.
3. Communication skills
I can’t tell you how many times I get email that looks like this:
“I’m new in marketings using the Internets. Could you tell me how I should make big money now. There are too many things to know so I think I’m not learning good. No body is no help for me.”
My response? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you can’t form a sentence you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a MUST!
Imagine reading an ad written by someone who writes like that? Does this person exude the intelligence to be able to run a business? Do I trust them? No!
In nearly every field, those who rise to the top are those who can communicate. Master the skills of speaking and writing and you’re half way there. If you don’t have those skills and you want to get rich I hope you have talent as a football player or rock star. They’re not required to communicate well. But for goodness sake, get out of marketing!
4. Focus, focus, focus
I’ve heard countless interviews with top executives in business. One question nearly always posed to them is “to what do you most attribute your success?”
There is one answer that nearly always comes first, “FOCUS.”
Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.
Focus and goal setting are nearly synonymous concepts. Here’s a typical scene. You get all excited about the promises about writing Google Adwords when you buy Perry Marshall’s excellent ebook ‘Definitive guide to Google Adwords.” You get half way through and start writing some Google Ads. But you’re not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley’s very fine treatment on “Minisite Profits.” It offers new hope so you jump on board, and soon you find you’re not making big money there either. Then you go on to the next thing, and the next and the next - always hoping one will pay off, like a big lotto game.
This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.
5. Multiple Streams of Income.
Robert G Allen popularized the phrase Multiple Streams of Income in a series of books on the topic. It is right on. If you count on only Pay Per Click Advertising, or only on Minisites, or only on Google Adsense, or only on article writing, then you will not do well in marketing.
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of tim
The v-process casting method was first developed in Japan as an innovative method for manufacturing precision automotive components. The process is not widely known by engineers in the United States because it is not highly publicized and there are very few producers in North America.But the process is really terrific for a number of reasons:1) the tooling costs are relatively inexpensive.2) tooling changes can be made easily and cost effectively.3) precision castings are made with a smooth surface finish.4) process can be utilized for prototyping as well as supporting production quantities.5) piece price is competitive with die casting through 15,000 pieces.Let's take a look at each one of the five reasons listed above. First, tooling is precision machined out of a polymer that is tough and durable. And very easy to machine. Solid models are downloaded to CNC software which creates the tool paths of machine the patterns. Cutting time is fast and tools can be made over a couple of days.The tools are a replica of the part(model) to be cast. A cope and drag(top and bottom) is made. The tools are then mounted can then be mounted into the V-Process machine. Tooling price ranges from $5,000 to $25,000 (even for the largest parts).Second, tooling revisions. Minor tooling revisions can be made in less than an hour. Major revisions will take longer but still very quickly. If material needs to be added to a certain section of the tool, blocks can be inserted and cnc machined.Third, smooth precision
There is one answer that nearly always comes first, “FOCUS.”
Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.
Focus and goal setting are nearly synonymous concepts. Here’s a typical scene. You get all excited about the promises about writing Google Adwords when you buy Perry Marshall’s excellent ebook ‘Definitive guide to Google Adwords.” You get half way through and start writing some Google Ads. But you’re not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley’s very fine treatment on “Minisite Profits.” It offers new hope so you jump on board, and soon you find you’re not making big money there either. Then you go on to the next thing, and the next and the next - always hoping one will pay off, like a big lotto game.
This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.
5. Multiple Streams of Income.
Robert G Allen popularized the phrase Multiple Streams of Income in a series of books on the topic. It is right on. If you count on only Pay Per Click Advertising, or only on Minisites, or only on Google Adsense, or only on article writing, then you will not do well in marketing.
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of tim
Media relations can be difficult, but also rewarding. And the lessons we learn from working with newspapers, magazines, radio, television, and online publications should increase the effectiveness of all our communication initiatives.That's because dealing with the media parallels our dealings with other stakeholders. In media relations, the competition to be heard and get a response intensifies. As the old saying about New York goes, "If you can make it here, you can make it anywhere!" So, if you can get the media to pick up your 'story,' you should be able to get other stakeholders to do the same.To get media attention for your story, you'll need to make it appealing to reporters and editors. One way to do that is to ensure it includes at least one of the four characteristics that make a story attractive to magazines, newspapers, radio, television, and online publications.These characteristics come out of a chapter on media relations in my book, A Manager's Guide to Newsletters: Communicating for Results. In turn, that was based on 10 years I spent working as a radio news writer and announcer, and subsequent freelance contributions to print and electronic media.While the details vary from medium to medium, reporters will look for these characteristics in your news release or article: widespread interest, something new, something dramatic, or timeliness.Widespread interest refers to the degree of relevance for readers, listeners, or viewers. And, that's specific to the audience of individual outlets. For example, a subject may be relevant to listeners at a youth-oriente
You’ll need to sell affiliate products, make and sell your own products, sell ad space, and use all of the different marketing techniques like email marketing, copywriting skills, pay per click, ezine advertising, article writing, forum presence, and all the rest. They will all combine into multiple trickles of income that can ultimately be very handsome indeed.
Put all your eggs in one basket and the bottom will almost certainly fall out.
6. Fail, fail, fail, fail, fail, fail, fail, succeed, fail, fail, fail, succeed, fail, fail, fail, fail, fail, fail, fail, fail, etc.
Get the point? Some day sit down and watch the E! channel when they do specials on your TV and movie stars. You’ll hear statements like, “So and so went to no less than 439 auditions before landing her first roll, which she did for free.” Really! That’s the kind of persistence you need to succeed in your new marketing business.
Trouble is, most of us tend to quit after maybe three or four failures. Many people give up after only one failure! This is what sets the big dogs apart from the squeaky miniature poodles.
We hear this concept our whole lives. How many times have you heard about the number of failures Edison had before he perfected the light bulb? I’ve heard that story dozens of times. But my nature is still to give up at the first sign of failure.
When you start a new project - say a new Pay Per Click ad campaign, get yourself a piece of graph paper. Every ad that doesn’t get any clicks or make any money within say 10 days, check off one box. Promise yourself you will not quit tweaking and improving that ad until the entire sheet of paper is full.
7. Know when to quit
This advice sounds like the polar opposite of the previous advice on persistence. But it turns out there is a fine line between persistence and stupid.
Successful business people seem to have an innate sense of knowing where that line is. They seem to know when it is time to bail. But they do not do so on a whim. They do so after a lot of research.
Let’s look at your Pay Per Click ad again from point six above. You’ve filled in five or six lines of your graph paper, constantly tweaking your ad, and you’re just spending money with not a single lead.
Is it time to bail. Not yet. It’s time to do some research. Have you chosen good keywords? Do some keyword research to find out. Is the market flooded for this type of item? Take a look at the number of Google Adwords ads and get a feel for this. You may find that your product is just too overused and worn out to be worth while.
Only after good research and some hard indicators do you give it up. But don’t be afraid to admit defeat when you find you’ve made a bad choice of product.
8. Market first then product to fill it.
The most common mistake by new Internet Marketers is to try to start with a product rather than a need. The first question out of the mouth of new Internet marketers is usually “What should I sell?”
This person is in trouble already. You must take the time to educate yourself until you see a need to fill. What are people asking for? When I first started reviewing Internet Marketing gurus and their products on www.pickaguru.com I found that people were clamoring for unbiased reviews of marketing products.
The number of sites already selling Internet Marketing education materials was already staggering. It seemed a dangerous market to break into. But there was this wide open gap. Nobody, but nobody I knew was doing anything like what I started doing on pickaguru.com.
My email box became flooded with expressions of “thank goodness a truly honest site that is more interested in the truth than his bank account.” And guess what. I found that more people were willing to use my affiliate links when they did make purchases just because they wanted to support me for my honesty.
This is what I mean by filling a need, or finding a market first. No matter what your area of interest - gardening, auto collecting, racing homing pigeons, music from Outer Mongolia, Dr. Who, I don’t care what it is, there are needs to be found in the forums, newsgroups, friends, clubs, and so forth. Go out and find them.
They do not have to be needs people are asking for. I did not find people asking for unbiased Internet Marketing guru reviews. But I noticed a void in on the Internet and I filled it.
9. Do SOMETHING
While I teach lack of planning as one of the most common mistakes newbies make, I also advocate getting something out there. When I published my first page on pickaguru.com there was nothing more than a home page. There were no reviews. There also was no apology or “under construction” icon. I simply added a page at a time, about one page per week, until there were a few pages up.
Guess what. After I only had two gurus reviewed I was already seeing affiliate income and already getting some reader attention for my honest reviews. It took shape slowly. After one year I still only have twelve gurus reviewed. That’s about one per month. But I would not be this far if I had not decided to build that first page and get it started.
If you plan to start with a Blog, get it going today. If you plan to start with Pay per click advertising, start today. Get something out there. Build it to its full potential later.
Doing nothing will guarantee failure.
10. Go with your heart, and the money will follow. If you go for just the money, it never works out.
I lifted this phrase from an interview in the local newspaper. A man I used to work with had suffered a near fatal motorcycle accident and couldn’t do industrial work any longer. He had built a photography studio and now makes over $400,000 a year.
This was his wife’s (and partner’s) advice when asked about the best business advice she had ever received. I cannot pass it up as some of the sagest advice I know on marketing. If you concentrate on making money first, your customers will sense that and your business will struggle.
If you concentrate on an honest, heartfelt, desire to help your customer solve his or her needs you will succeed. As she put it, “the money will follow.” This was also some of the advice taught by one of my favorite business celebrities of all time, Walt Disney.
I cannot end this article with better advice than this. I beg of you please follow it. Look out for others and they will support you.
Author: Roger Zimmerman
Site: Internet Marketing Gurus Reviewed
http://www.pickaguru.com
(c) 2006 Roger Zimmerman All Rights Reserved.
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