l pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time aYou have complete control. Unlike public relations efforts, you have final word in determining where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily (working mothers, new home purchasers, small truck owners) and aim at very specific geographic areas. You can be consistent through advertising that presents your company's image and sales message over time to build awareness and trust.

Similar to McDonald's golden arches, a distinctive identity can eventually become clearly associated with your company. People will recognize you quickly and easily - whether in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising's Drawbacks?

It takes planning. You'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time a

e more readily (working mothers, new home purchasers, small truck owners) and aim at very specific geographic areas. You can be consistent through advertising that presents your company's image and sales message over time to build awareness and trust.

Similar to McDonald's golden arches, a distinctive identity can eventually become clearly associated with your company. People will recognize you quickly and easily - whether in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising's Drawbacks?

It takes planning. You'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time a

to build awareness and trust.

Similar to McDonald's golden arches, a distinctive identity can eventually become clearly associated with your company. People will recognize you quickly and easily - whether in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising's Drawbacks?

It takes planning. You'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time a

er in ads, mailers, packaging or signage - if you present yourself consistently through all the promotional vehicles at your disposal.

What Are Advertising's Drawbacks?

It takes planning. You'll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time a

l pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding issue by issue. Likewise, you can achieve certain economies by preparing a number of ads at once. It takes time and persistence. The effectiveness of your advertising is measured over the long run. That's because people don't see every one of your ads. They only see some of them some of the time. You must repeatedly remind prospects and customers about the benefits of doing business with you. It's this constant repetition and the cumulative effect that win the day. It is also the long-term effort that triggers recognition and helps special offers or direct marketing really pay off.