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    To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how
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    sultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, ho
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    n YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, ho
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    display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, ho
    Easy Advertising For Beginners
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    o varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I be so certain? Because you are probably designing your own ad.

    Is that a problem? It could be. You may be terrific at appliance repair or equipment rentals, but what do you really know about design or copywriting? That’s where I come in. first here are just a few ways to make a more effective Yellow Page ad:

    1. Write a better headline: focus on a need or benefit, rather than your name.
    2. Choose a photo showing a good outcome:

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