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A Common Problem
During a survey of my new subscribers, I heard many common challenges facing online marketers today.I could spend hours rambling on about this problem or that, and what can be done to minimize the difficulties that each presents but, instead I will focus on what has proven to be “y

s a screen with words and pictures on it.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to pres

Create Win-Win Deals With Your Competitors
In the competitive world of the 20th century, we generally viewed competitors as the enemy. And a competitor was anyone who sold to the same target audience as us - even if they sold a different item. After all, since there was a finite group of customers and a limited amount of money, if

Will you read a sales letter 147 pages long?

Would you mail your customers a sales letter that makes them page through 124 case studies before you describe what you’re selling?

Will you read a sales letter that contains 56,938 words, enough to fill a 253-page paperback book?

Some online marketers think you will. I’m talking about the ones who write what they call “long-copy online sales letters.” These websites usually contain just one page. There is no navigation scheme except the page down button on your keyboard. You are expected to start at the top and keep reading and keep scrolling until you surrender by placing your order.

You’ll find an example of the long-copy, one-page online sales letter at www.trafficsecrets.com.

I hate these sales letters with a passion. For one thing, they are not sales letters at all. “Online sales letter’ is an oxymoron. “One-page” online sales letter is another oxymoron. There are no pages online. If your pitch is online it’s not a letter. It’s a screen with words and pictures on it.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to prese

Travel Nursing Could Be The Most Fulfilling Thing You Will Ever Do
I love travel nursing. With travel nursing I’m not stuck in one place, and my employment takes me places I wouldn’t be able to travel if I didn’t have a job to take me there. Travel nursing allows me to meet new people, and see new places, and the wonderful thing is that with this nursing

fill a 253-page paperback book?

You’ll find an example of the long-copy, one-page online sales letter at www.trafficsecrets.com.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to pres

Ramadan To Be Hanged: Good Work Boys!
Ramadan to be hanged: Good work boys!I’m not sure why, how and when the UN came up with a policy to not kill, killers, or to save killers, or to preserve them for posterity in prison cells, but it is a bad policy. And so thinks the Iraqi government, or legal process:“Iraq's High Tr

own button on your keyboard. You are expected to start at the top and keep reading and keep scrolling until you surrender by placing your order.

You’ll find an example of the long-copy, one-page online sales letter at www.trafficsecrets.com.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to pres

Cash and Tax Strategies for Waste Management Companies
Owners of waste management companies share many of the same cash and tax challenges as all business owners. The most recent federal tax legislation, the Economic Growth and tax Revenue tax reconciliation Act of 2001 (EGTRRA) positively impacts some very useful planning tools. This article

hate these sales letters with a passion. For one thing, they are not sales letters at all. “Online sales letter’ is an oxymoron. “One-page” online sales letter is another oxymoron. There are no pages online. If your pitch is online it’s not a letter. It’s a screen with words and pictures on it.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to pres

Trade Show Handouts that Stick Around After the Show
When planning your trade show marketing program, one of the important things to consider is the series of handouts you will make available to your booth visitors. Full color printed materials are by far your best bet when it comes to trade show handouts. But how do you maximize the impact

s a screen with words and pictures on it.

And there’s the difference. The web is an interactive medium. A letter is not. You read a sales letter. You interact with a website.

The whole beauty of the web is that you are not constrained to present your pitch in a linear fashion from page 1 to the postscript. Just compare the Land’s End print catalog with www.landsend.com. Online, everything is a few clicks away. Only online can you search for shirts by gender, size, price, style and type of collar opening.

You can’t do that with their print catalog. Print is linear. Which is why a 56,938-word, 147-page “sales letter” is so ridiculous. Online shoppers aren’t linear. They don’t want to read from top to bottom. They don’t want to scroll through 124 case studies to find your guarantee.

Online shoppers want to navigate to the pages that interest them. They want to easily find information about gift cards, weekly specials, your return policy and plenty more.

Your goal as a direct marketer with a website is to help your visitors find what they want quickly. And make buying easy. So don’t give your sales pitch on one page. And don’t put over 400 exclamation marks in one letter either, OK?

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One of the common errors poor managers make today is to shoot the messenger who brings them bad news. These managers typically want nothing but good news. They often see the bearer of bad news as negative, not a team player or a troublemaker. Their attitude is often:

The Department of Justice Federal Trade Commission consumer protection division is proposing new rules to protect consumers from fraudulent business opportunity scam artists. One of the biggest complaints from consumers at the Federal Trade Commission

When developing the competition section of your business plan, companies must define competition correctly, select the appropriate competitors to analyze, and explain its competitive advantages. Failing to state competitors is a major impediment to success.

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