tar is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going

I have marketed many products and services online over the last few years. There are a ton of different ways to do it. Some are really useful and powerful and can get you a ton of traffic really quick to your site. These different ways range from the supposedly free to the very expensive.

If you want to know the truth, just about everything takes money. Whether you are going to outright pay for traffic from one of the big three search engines or if you are going to spend your time doing SEO- it's going to end up costing you SOMETHING.

Let me explain. If you think that you are going to optimize your site through SEO and build all the links yourself, that IS going to cost you something in time and opportunity cost. It's really not as 'free' as you might think.

Sites for industrial products are no different. They need money to get going and you need to get your money back from your efforts. However, a pretty good rule of thumb is, if it's selling offline, then there is a good chance that it might sell online too.

Large industrial orders can take months to finally place, and my research shows that a lot of the larger business to business buyers use the web for research first and then to place an order second. Large scale purchases need more upfront information for one obvious reason: the magnitude of the sale requires more background research.

The big B2B sales process is a little different than, say Amazon's where a lot of customers are placing a lot of small orders constantly. A Britney Spears CD or a poster of your favorite rock star is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going

pay for traffic from one of the big three search engines or if you are going to spend your time doing SEO- it's going to end up costing you SOMETHING.

Let me explain. If you think that you are going to optimize your site through SEO and build all the links yourself, that IS going to cost you something in time and opportunity cost. It's really not as 'free' as you might think.

Sites for industrial products are no different. They need money to get going and you need to get your money back from your efforts. However, a pretty good rule of thumb is, if it's selling offline, then there is a good chance that it might sell online too.

Large industrial orders can take months to finally place, and my research shows that a lot of the larger business to business buyers use the web for research first and then to place an order second. Large scale purchases need more upfront information for one obvious reason: the magnitude of the sale requires more background research.

The big B2B sales process is a little different than, say Amazon's where a lot of customers are placing a lot of small orders constantly. A Britney Spears CD or a poster of your favorite rock star is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going

es for industrial products are no different. They need money to get going and you need to get your money back from your efforts. However, a pretty good rule of thumb is, if it's selling offline, then there is a good chance that it might sell online too.

Large industrial orders can take months to finally place, and my research shows that a lot of the larger business to business buyers use the web for research first and then to place an order second. Large scale purchases need more upfront information for one obvious reason: the magnitude of the sale requires more background research.

The big B2B sales process is a little different than, say Amazon's where a lot of customers are placing a lot of small orders constantly. A Britney Spears CD or a poster of your favorite rock star is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going

he web for research first and then to place an order second. Large scale purchases need more upfront information for one obvious reason: the magnitude of the sale requires more background research.

The big B2B sales process is a little different than, say Amazon's where a lot of customers are placing a lot of small orders constantly. A Britney Spears CD or a poster of your favorite rock star is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going

tar is probably going to cost less than $20 and there are going to be more impulse shoppers out there than you might think...heck, I am an impulse shopper.

However, if someone is going to place a $300,000 order for a truckload a month of fiberglass, then that potential customer is really going to want to take a look at all sorts of different companies and options before finally going with one main supplier.

However, all marketers and site owners should seek to educate their audience about their products (in my case, fiberglass) online and then reap the rewards for years to come.