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Member You - Innovation - Expansion - Diversity
Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business
1. Avoid getting in a power struggle. There is a noteworthy relationship between power and authority. Several times, as power increases, influence decreases and vice versa. Famous sociologist Erik Erikson noted that children turn out to be emotionally bothered when they hold power they cannot responsibly control. Clearly defined customs and rul
First innovation. How can you be innovative when you do not create the product you sell? This goes back to our three words you need to remember as you continue to build your store - Content, Content, Content. How do you market your products when there are hundreds of other sellers marketing the same products? Through creatively content is how!
Tell a story about your product that makes your target customer become emotionally involved in the purchase. How is this product going to benefit them? Do you offer lower cost, better customer service, or more information before they purchase? All of this is done through content. So be creative when you add content to your site or send your customers a newsletter.
Do you know who your target customers are? The more you know about your target customers, the more you know what it takes to have them commit to you for their purchase. How do you get to know them? Here is a creative idea - Call them! After the purchase, call and thank them. Tell them how much you appreciate their business. Ask what you can do to make their shopping experience more rewarding. This kind of data in invaluable for marketing your product.
Expansion for an online store is as simple as expansion for a brick and mortar store. Grow your inventory so you can serve your customers. So what kind of products do you add to your store? It depends on what your target customers are looking for. What do they buy? What do like to read about? What can you do to increase a favorable buying experience? If y
Recent studies concerning the “new world of women” have been released. Some of the major findings may be surprising to you (less so if you are a woman). Today's woman is so busy, her life is full. She doesn’t have enough time for herself. She certainly doesn’t have a lot of time for your marketing message. So what do you need to do to reach her
Tell a story about your product that makes your target customer become emotionally involved in the purchase. How is this product going to benefit them? Do you offer lower cost, better customer service, or more information before they purchase? All of this is done through content. So be creative when you add content to your site or send your customers a newsletter.
Do you know who your target customers are? The more you know about your target customers, the more you know what it takes to have them commit to you for their purchase. How do you get to know them? Here is a creative idea - Call them! After the purchase, call and thank them. Tell them how much you appreciate their business. Ask what you can do to make their shopping experience more rewarding. This kind of data in invaluable for marketing your product.
Expansion for an online store is as simple as expansion for a brick and mortar store. Grow your inventory so you can serve your customers. So what kind of products do you add to your store? It depends on what your target customers are looking for. What do they buy? What do like to read about? What can you do to increase a favorable buying experience? If
Most business people will tell you that selling is not their favorite activity. Let’s explore a way to look at the process of sales a bit more favorably.Whether we like it or not---“we’re all in sales”. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of
Do you know who your target customers are? The more you know about your target customers, the more you know what it takes to have them commit to you for their purchase. How do you get to know them? Here is a creative idea - Call them! After the purchase, call and thank them. Tell them how much you appreciate their business. Ask what you can do to make their shopping experience more rewarding. This kind of data in invaluable for marketing your product.
Expansion for an online store is as simple as expansion for a brick and mortar store. Grow your inventory so you can serve your customers. So what kind of products do you add to your store? It depends on what your target customers are looking for. What do they buy? What do like to read about? What can you do to increase a favorable buying experience? If
Today’s packaging industry offers multitudes of products designed to help you run a more efficient, profitable business. However, the variety of packaging choices can often prove overwhelming to someone who does not specialize in the industry.One of the most innovative products available today is plastic corrugated, also known as corruga
Expansion for an online store is as simple as expansion for a brick and mortar store. Grow your inventory so you can serve your customers. So what kind of products do you add to your store? It depends on what your target customers are looking for. What do they buy? What do like to read about? What can you do to increase a favorable buying experience? If
If it's so simple, why don't managers all over the globe get this right, every time? Well, because it's so simple, it seems too easy, so busy managers squeeze a lot more in, time after time. And that makes things much more complex - just the way a manager should be. NOT. Keep it simple, deliver quality and you will not go far w
And finally diversity! You have heard the expression of diversifying your portfolio. So now think of your portfolio as your online store. Let’s say your target customers are active, trendy young adults. You sell products to this customer base that shops mostly in the spring and summer (swimsuits let’s say). Now open another store that sells to the same customer base but they shop in the winter (ski outfits).
Or let’s diversify another way. You sell gift candles. Your sales are steady throughout the year but increase considerably during the Christmas season. So diversify this time by opening on online store that sells to a total different customer base. Security products that have a steady base no matter what the season.
So when you are ready to jump to the next level with your online store, remember those three words - Innovation, Expansion, and Diversify.
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