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Member You - You Work For Your Customers
China already leads the world in the number of Internet users as well as Internet usage, with over 800,000 new Internet users coming online every week. You'd think that a country with so much Internet usage would have a big effect on the web. Well, they do, but for US users, we don't often notice their presence unless we go searching for it. Here's what's out there on the Chinese information superhighway:PortalsJust like other countries, Chinese users tend to use portals to
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is
It might seem like an easy chore on the surface, but picking out gifts to give corporate clients is actually never as simple as it appears. The things to consider can be mind-boggling and considering the wrong choice might just offend a client, the need to be cautious is always present. This is where a fruit basket can come into play.Finding the right fruit basket for corporate clients, fortunately, isn't as difficult as coming up with a gift idea in the first place. There are a n
This isn’t some liberal, utopian, socialistic, touchy-feely sentimentality. This is a too little recognized and often overlooked factor in a company’s long-term success. The reason it is hard to believe is because we are confronted with daily headlines about greedy CEOs, profiteering multi-nationals and selfish companies of all sizes.
The reason it is hard to follow is because too many business people take short-term views of their business. They don’t care what happens to the company, the product or the customer after they’re gone. They care about profiting from them all while they’re here.
Hey, capitalism rocks! I’m not saying money is the root of all evil. On the contrary, I love money. But the only way to sustain your income (both individual and corporate) is to focus on your community, not the money.
Certainly every successful businessperson knows that you must keep an eye on the bottom line. However, if your head is always down in the financial reports, you will find yourself veering off course. When that happens, you need friends. You can’t make real friends if you don’t focus on your community and your customers.
Almost all companies espouse the virtue that the customer is always right. Well, that’s what they tell their frontline workers anyway. The sentiment in the boardroom is often a bit different. If a board of directors must decide between spending money now or providing a short-term dividend to their shareholders, you can bet that most boards will take the dividend, even if the short-term expenditure would have provided even greater returns for the shareholders in the future. Better to keep your directorship and not rock the boat.
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is
Do you ever feel like your mind is a million miles away? You can watch someone in a meeting who is “somewhere else,” and they have a far-away, glassy look to the eye. You know they are not hearing a word of what is being said. They may be with you physically, but their minds are somewhere else, thinking about some meeting, worrying about that errand, or trying to figure out what someone meant by a passing comment.Contrast that with a time you were so immersed in an activity t
The reason it is hard to follow is because too many business people take short-term views of their business. They don’t care what happens to the company, the product or the customer after they’re gone. They care about profiting from them all while they’re here.
Hey, capitalism rocks! I’m not saying money is the root of all evil. On the contrary, I love money. But the only way to sustain your income (both individual and corporate) is to focus on your community, not the money.
Certainly every successful businessperson knows that you must keep an eye on the bottom line. However, if your head is always down in the financial reports, you will find yourself veering off course. When that happens, you need friends. You can’t make real friends if you don’t focus on your community and your customers.
Almost all companies espouse the virtue that the customer is always right. Well, that’s what they tell their frontline workers anyway. The sentiment in the boardroom is often a bit different. If a board of directors must decide between spending money now or providing a short-term dividend to their shareholders, you can bet that most boards will take the dividend, even if the short-term expenditure would have provided even greater returns for the shareholders in the future. Better to keep your directorship and not rock the boat.
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is
The consumer today is bombarded with a wide range of products and services. With the concept of globalization taking root and a firmer shape with the changing times, the options that a consumer has are unlimited and mind-boggling. And of course each entrepreneur strives to provide the best possible deal that he can for the consumer, thus making a decision becomes even tougher for the consumer. As a result, the best and the only way of dealing with this uncontrollably mushrooming competit
Certainly every successful businessperson knows that you must keep an eye on the bottom line. However, if your head is always down in the financial reports, you will find yourself veering off course. When that happens, you need friends. You can’t make real friends if you don’t focus on your community and your customers.
Almost all companies espouse the virtue that the customer is always right. Well, that’s what they tell their frontline workers anyway. The sentiment in the boardroom is often a bit different. If a board of directors must decide between spending money now or providing a short-term dividend to their shareholders, you can bet that most boards will take the dividend, even if the short-term expenditure would have provided even greater returns for the shareholders in the future. Better to keep your directorship and not rock the boat.
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is
Without testing you will never know how good or how bad your ads performed. Before the advent of internet, advertisers used to test classified ads quality using certain techniques. However, there were no such things called free classified ads then.Free or paid, you are spending your time with classified ads and you need results from paid or free classified ads. Even in case you are getting an opportunity to list your product for free, you still need to test the effectiveness of th
Almost all companies espouse the virtue that the customer is always right. Well, that’s what they tell their frontline workers anyway. The sentiment in the boardroom is often a bit different. If a board of directors must decide between spending money now or providing a short-term dividend to their shareholders, you can bet that most boards will take the dividend, even if the short-term expenditure would have provided even greater returns for the shareholders in the future. Better to keep your directorship and not rock the boat.
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is
Gone are the days when loyal customers were valued and given extra bonuses for their loyalty. The retreat from this practice began when companies operating in consumer markets and eager to attract new customers believed that offering reduced rates to new customers alone would boost their quest for market share.The biggest culprits were banks, insurance companies, telecoms and essential utilities. They all offered exceptional introductory rates in the hope that customers, usually t
So many companies believe that they must appease their shareholders above all else that it is logical to think that this is the right way to do business. It’s not. In fact, your shareholders work for your customers, too, whether they like it or not.
Companies get into more trouble when they forget about the customer and focus on shareholder value. This mentality leads to short-term dividends, but it sacrifices long-term market viability. The trash bin of the business world is full of such companies. Enron, K-Mart, and the list goes on and on.
If you don’t continually keep in touch and in tune with your customers, how will you be able to anticipate their needs or remain relevant to their lives? Your ad agency can be a great asset here if you let it.
We live in an instant-gratification age. If you want something now, you can generally get it. If the product or service you use now doesn’t keep up, there are at least a dozen others that can replace it. Companies cannot afford to make the products they want. They must make the products their customers want. The old model went something like this: I make a product because I can and because I can do it cheaply. I then push it into the market by convincing people that they can’t live without it, even if they frankly can.
The model is more organic and interactive. You must anticipate your customers’ needs and create products they want before they are aware that they even want them. To do this, you must really know them. This intimate knowledge of the customer is why the Apple iPod was such a hit.
The bottom line is that you must put your custo
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