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Member You - Has Your Website Been Google Slapped?
How Full is Your Marketing Funnel?
A basic marketing concept that can have a huge impact on your profitability and the success of your business is ‘The Marketing Funnel’.Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options.Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.Here’s what you do to implement this marketing funne
ousands of web pages.A basic marketing concept that can have a huge impact on your profitability and the success of your business is ‘The Marketing Funnel’.Many service professionals struggle with converting prospects directly into high paying clients. They make the mistake of trying to sell their high-end services without first developing a relationship with potential clients. The second mistake they make is to offer only a high priced service without any lower priced options.Marketing experts suggest that we provide an opportunity for people to experience our services and expertise at different price points. The theory behind the marketing and sales funnel - sometimes called a pipeline – is that we offer something free at the top end of the marketing funnel, then a mid-priced option, and finally your highest priced services and products at the bottom of the funnel.Here’s what you do to implement this marketing funne
Thus if your website's PR (or that of its inner pages) recen
Regional Hotels Give Cities Windfall in Wake of Katrina
The Hotel Industry has surely seen a roller coaster ride with Hurricane Katrina. Many Hotels along the Gulf Coast were totally destroyed, many were damaged and others in the aftermath remain totally full. So full in fact that finding a hotel with vacancy within 300 miles is nearly impossible. This is a windfall for the Patel Family; the Indians who are quite industrious and often associated with being sole proprietor hotel owners, it is a family tradition. Most Franchised Hotel Chains and Corporate Hotel Chains are also watching the occupancy rates at 100% meaning we will see very interesting third and fourth quarter results. One hotel chain has lst many hotels and we will not even talk about the tourism industry devastation in Gulfport, Biloxi and the Greater New Orleans area? Some say it may never recover, others are certain it will but it is going to take two or more years. Meanwhile Hurricane Season 2005 is hardly
Getting to the top of the search engines has never been easy and the bad news is that it has gotten even harder, especially if you are trying to peak Mt. GoogleThe Hotel Industry has surely seen a roller coaster ride with Hurricane Katrina. Many Hotels along the Gulf Coast were totally destroyed, many were damaged and others in the aftermath remain totally full. So full in fact that finding a hotel with vacancy within 300 miles is nearly impossible. This is a windfall for the Patel Family; the Indians who are quite industrious and often associated with being sole proprietor hotel owners, it is a family tradition. Most Franchised Hotel Chains and Corporate Hotel Chains are also watching the occupancy rates at 100% meaning we will see very interesting third and fourth quarter results. One hotel chain has lst many hotels and we will not even talk about the tourism industry devastation in Gulfport, Biloxi and the Greater New Orleans area? Some say it may never recover, others are certain it will but it is going to take two or more years. Meanwhile Hurricane Season 2005 is hardly
Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.
Thus if your website's PR (or that of its inner pages) recent
Your Answer to 'Tell Me About Yourself' at Job Interviews
This is the most popular way for hiring managers to start most one-on-one interviews; get this right and the rest of the interview will fall into place. Yet so many people just don't get it right and perhaps lose out because of that.After the informal chat about the weather and travel and so on, most interviewers will start off the formal part of the interview with something like this:"Tell me about yourself"The words may vary of course but the request is to start talking and get the interview under way. It is at this point that PANIC sets in. What do they want to hear? Where do I start? How long have you got?Your answer to this really is quite simple when you think about it this way: The reason you are sitting in this room with this interviewer is to convince them that you are the person they need to hire. Therefore what they want to hear from you are reasons and facts to convince the
has gotten even harder, especially if you are trying to peak Mt. GoogleThis is the most popular way for hiring managers to start most one-on-one interviews; get this right and the rest of the interview will fall into place. Yet so many people just don't get it right and perhaps lose out because of that.After the informal chat about the weather and travel and so on, most interviewers will start off the formal part of the interview with something like this:"Tell me about yourself"The words may vary of course but the request is to start talking and get the interview under way. It is at this point that PANIC sets in. What do they want to hear? Where do I start? How long have you got?Your answer to this really is quite simple when you think about it this way: The reason you are sitting in this room with this interviewer is to convince them that you are the person they need to hire. Therefore what they want to hear from you are reasons and facts to convince the
Recently, with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.
Thus if your website's PR (or that of its inner pages) recen
Getting Ready for Easter
Christmas is not long past, but I saw Easter eggs in my local supermarket before Christmas! I think that is a bit crazy, but I guess they sell, otherwise they would not do it.So why not get in on the action?Easter is not far away and you need to start planning now. But what to do? We will look at a couple of ideas that you might try this Easter, to boost your sales or improve customer relationships.A tried and tested method is to have an Easter sale.An oldie but a goodie. Now is the time to go through you figures and find out what sells and what does not. Maybe you could use Easter to give your second or third best selling item a little push. How about that old stock that you have been hanging on to for too long? Here is an opportunity to give a good discount and watch it walk out the door.Remember to look closely at your margins for each product. An 'a
with respect to information quality, Google raised the bar even higher with another algorithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.Christmas is not long past, but I saw Easter eggs in my local supermarket before Christmas! I think that is a bit crazy, but I guess they sell, otherwise they would not do it.So why not get in on the action?Easter is not far away and you need to start planning now. But what to do? We will look at a couple of ideas that you might try this Easter, to boost your sales or improve customer relationships.A tried and tested method is to have an Easter sale.An oldie but a goodie. Now is the time to go through you figures and find out what sells and what does not. Maybe you could use Easter to give your second or third best selling item a little push. How about that old stock that you have been hanging on to for too long? Here is an opportunity to give a good discount and watch it walk out the door.Remember to look closely at your margins for each product. An 'a
Thus if your website's PR (or that of its inner pages) recen
Protect Yourself Legally with an Autoresponder Service
Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).Even if you send your paid autoresponder service your list of current newsletter subscribers, they will require confirmation from each subscriber.A subscriber to my newsletter confirmed their subscription (with date, time, and IP address recorded) through my paid autoresponder service. Then, with the first issue sent her, she filed a spam complaint with AOL (America Online, Inc.). My autoresponder service terminated her subscription and notified me of what happened.Now, had I still
ithm tweak that effectively reshuffled (and in some cases evaporated) page rank across thousands of web pages.Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).Even if you send your paid autoresponder service your list of current newsletter subscribers, they will require confirmation from each subscriber.A subscriber to my newsletter confirmed their subscription (with date, time, and IP address recorded) through my paid autoresponder service. Then, with the first issue sent her, she filed a spam complaint with AOL (America Online, Inc.). My autoresponder service terminated her subscription and notified me of what happened.Now, had I still
Thus if your website's PR (or that of its inner pages) recen
Falling into a Numbers Trap at Trade Shows ?
Here’s the Scenario – There is an attentive attendee in front of you. You two have chatted for a couple of minutes and now he says –o Sounds good. How much is it ?o What will the maintenance contract cost me ?o What are your financing options over 3 years?o What’s the best deal you can give me ?o What are the dimensions of these three models?o Can you up the capacity 14% ?o How many hydraulic spring return actuator for 3200 psig do you have in stock ?WHAT TO DO?Many folks fluster around if the question is not part of their direct expertise. Maybe you are an engineer but don't know inventory levels or financing details. Maybe you know those answers but not the intricacies of engineering ABCs.You certainly do not want to look bad, so perhaps you come up with a quick retort or bluff or just lie. You figure maybe he won't remember what y
ousands of web pages.Here’s the Scenario – There is an attentive attendee in front of you. You two have chatted for a couple of minutes and now he says –o Sounds good. How much is it ?o What will the maintenance contract cost me ?o What are your financing options over 3 years?o What’s the best deal you can give me ?o What are the dimensions of these three models?o Can you up the capacity 14% ?o How many hydraulic spring return actuator for 3200 psig do you have in stock ?WHAT TO DO?Many folks fluster around if the question is not part of their direct expertise. Maybe you are an engineer but don't know inventory levels or financing details. Maybe you know those answers but not the intricacies of engineering ABCs.You certainly do not want to look bad, so perhaps you come up with a quick retort or bluff or just lie. You figure maybe he won't remember what y
Thus if your website's PR (or that of its inner pages) recently stole quietly away in the middle of the night with nary a goodbye take consolation in the knowledge that you are not alone; this calamity has befallen countless others.
The latest Google algorithm tweak/update has been pretty widespread and non-discriminatory in nature, targeting both new sites and well established veteran sites too.
In t
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