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  • Member You - 8 Tips For Writing Email Newsletters

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    well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and si

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    Some people say that email newsletters are no longer effective. There are just too many of them.

    I disagree.

    Email newsletters establish you as an authority in your field, and you don't even have to write a book! Although you will be able to if you write consistently for an email newsletter.

    In a few short years, my email newsletter has grown to over 16,000 subscribers. My coaching business has not only grown at warp speed, but I have connected with an incredibly FASCINATING group of people from all over the country -- my clients.

    I credit this phenomenal growth of my coaching business to my email newsletter. It is clearly a marketing engine.

    There has been a bit of learning curve, and sometimes I've had to hold my breath and click the "send" button. But the journey has been well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and si

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    ave to write a book! Although you will be able to if you write consistently for an email newsletter.

    In a few short years, my email newsletter has grown to over 16,000 subscribers. My coaching business has not only grown at warp speed, but I have connected with an incredibly FASCINATING group of people from all over the country -- my clients.

    I credit this phenomenal growth of my coaching business to my email newsletter. It is clearly a marketing engine.

    There has been a bit of learning curve, and sometimes I've had to hold my breath and click the "send" button. But the journey has been well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and si

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    ess has not only grown at warp speed, but I have connected with an incredibly FASCINATING group of people from all over the country -- my clients.

    I credit this phenomenal growth of my coaching business to my email newsletter. It is clearly a marketing engine.

    There has been a bit of learning curve, and sometimes I've had to hold my breath and click the "send" button. But the journey has been well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and si

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    ness to my email newsletter. It is clearly a marketing engine.

    There has been a bit of learning curve, and sometimes I've had to hold my breath and click the "send" button. But the journey has been well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and si

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    well worth it.

    Here are some tips from what I have learned along the way:

    1. Show up as YOU. You really don't need a lot of book knowledge to write an email newsletter. Your genuineness and sincerity in wanting to help people is your biggest asset.

    2. Write about yourself and tell the hard truth. In my clinical training as a psychologist, I was taught not to use self-disclosure very much. As a coach, I am not as limited by that guideline. Stories about yourself and your own life are very compelling.

    3. Make it about them. Stories about you help people identify with and trust you, but your readers are even more interested in what you can do for them. I try to write 1/3 about me and 2/3 about them.

    4. Make it personal. Write as if you are writing to one person. Try to imagine a typical reader with a typical problem and help them solve it -- you will have an instant fan club.

    5. Take a strong stand. Your readers need you to have a strong opinion and speak from authority. Y

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