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Member You - Real Estate Internet Marketing - Minimize Distraction
Within the last week alone, I have read three disturbing articles at cnn.com. In different ways, each one tells me that it does not pay to work for someone else. Let's take a closer look at the facts.Fact # 1 - You're Not Being Paid for Your ContributionIn
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reduci
You’ve got your business idea and enough money to get started – everything started off well but now it’s less exciting and is getting more difficult to make those sales. So what do you do to make your business successful after the first enthusiasm starts to wear off?
On a real estate marketing website, the goal is usually to lead visitors down a certain path. You can't always control where people will go or what they will click on, but you can at least offer your preferred path and make it easy to follow. This sort of "action path" is an essential ingredient of real estate Internet marketing.
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your real estate website altogether.
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reducin
If you love the law, but don’t necessarily have the patience to go to law school, you might consider a career as a court reporter. This is a position of great responsibility, since it involves documenting the words spoken during legal proceedings and preparing transcri
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your real estate website altogether.
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reduci
Should you buy a business opportunity or Franchise if you want to get into the window cleaning business? Or just start your own and work hard; grow the business into a full-time profession and expand from there? Let us talk briefly about window cleaning franchises is in
But when you overload your web pages with too many items, you end up dividing the reader's attention, creating unneeded distraction, and increasing the likelihood visitors will leave your real estate website altogether.
The Distraction Factor
I see this a lot on the home pages of real estate marketing websites. Often, agents will participate in real estate link-exchange programs that require them to put logos with outbound links onto their home pages. The only problem is, when you take this to the extreme, you dilute your own brand and invite unnecessary distraction.
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reduci
As best you can, answer the following twenty-five questions. There's no scoring. But you’ll know whether you should be satisfied with your answers, or not. If you aren’t, perhaps you have some work to do.1. What are the benefits you offer?2. What do yo
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reduci
I have been involved in ecommerce since 1999 and I have come to believe that having too much money to start your new ebusiness can be a bad thing.1. You become wasteful of your time and money.My father always says the more money you have then the more mone
You're also giving people plenty of things to click on that will take them away from your website. Is that the best strategy for a home page? Distraction is the enemy of real estate Internet marketing.
This is just one example of distraction reducing the success of Internet marketing. There are other examples, but they all tie back to the same simple fact. If you distract people, they will be less likely to go where you want them to go, and to do what you want them to do.
Assess Your Website
Visit your home page and ask yourself, what is the most desirable action you want people to take? What is the second most desirable action? From a visual standpoint, does the placement and prominence of these two paths support their importance? Or do they battle for attention with a dozen or more distractions?
* You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.
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