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    Your Photography Business Plan
    A business plan serves as a blueprint for your photography business, and will probably change over time as your business develops and grows. Writing a business plan is time-consuming, but it is time well-spent. There are several reasons why you should write a solid business plan:1. To ensure your success. Writing a business plan enables you to consider all aspects of your photography business. When you have thought about all the details, you will have a smoother start up process, since your business plan should help you spot any pitfalls before they happen.2. To obtain funding. If you are planning on getting any sort of loan, you will definitely need a business plan in order for a bank to consider you.3. To set goals and track your growth over time. Things to consider:-Day to day operations of your business -All of the equipment you will need -Any financing you’ll need to get started -Where will your photo business be located?Below are some ideas to get you starte
    en at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has receiv

    Team Building - Collaborative vs. Competitive
    Think back over all the team building sessions that you have attended over the years. There is a very good chance that at each and every one of them the facilitators organised your group into teams. Any that weren't were probably small groups. Sound familiar? Why do they do that?Well, one answer is to encourage maximum involvement from the participants. Small team sizes help ensure that everyone joins in. Quieter people will be less likely to fade into the background the smaller the team they are in. But that's not the only - or even main - reason.Most team building events are run as competitions. Teams are usually given identical goals and are awarded points as they move towards them. Points mean prizes and the winning team members get to take them away. Why?There are a few answers to that one:* Competitive events are relatively straightforward to run.* Put a group of people into teams and it is easier to justify using the training budget.* Competition generates a buzz.* Man
    I have to admit to being readily impressed by company names. Maybe it's an age thing. You see, I was around when we had nationalised industries here in Britain, you know, British Railways, British Gas, British Steel, British Road Services, etc., etc. Those companies may have been over-staffed and under-efficient but you always knew you could trust them, and a product marked "Made in Britain" had class - in those days. Even after they became privatised the word "British" in a company name still, in my subconscious at least, gave that firm a stamp of approval. Those were the heady days when we had some traditional industries and workers could rely upon union protection to prevent their jobs being shipped out to third world countries.

    When a company called PublishAmerica (http://www.publishamerica.com/index.asp) agreed to publish my small collection of short stories, I was delighted. This wasn't a 'tuppence ha'penny' outfit but an organisation that boasted "America" in its title. I've never been to America but I have made some good "virtual" friends there and know how patriotic Americans are. How could you not feel safe doing business with a firm that so proudly flew the flag of that famous super power? When I checked out PublishAmerica's website, all red, white and blue with the slogan "We treat our authors the old-fashioned way - we pay them," I felt truly blessed. A publisher of high esteem (I believed the testimonials) recognised the reader-appeal of my stories and my potential as a writer.

    Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."

    Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As it stands "PublishAmerica" could be interpreted as an ambition to publish anything and everything that was ever written in that country. Amazingly, that interpretation very much sums up their objectives.

    In my enthusiasm I had been studying PA's Author's Message Board, following links to previously published author's websites and reading all the reviews and book excerpts I could find (not realising that authors with anything pertinent to say are instantly barred from posting). Then I read one of their books from cover to cover. Now, my own education at an orphanage school in the Highlands of Scotland was very basic, so my grasp of English Grammar left something to be desired. Nevertheless, convinced I had stories to tell and the ability to tell them, I had joined Internet critique groups to learn how to present them. When I read my first PublishAmerica book my feelings were a blend of embarrassment, anger and disbelief. The writer had obviously worked hard to put the story together and it had the makings of an entertaining read. It reminded me so much of my own first and only attempt at writing a novel - abundant clich?s, suspect word selection, contrived scenes and wooden characters existing in a plot that lacked cohesion. It was in fact a story barely at the first draft stage, complete with spelling and grammatical errors. How could an ethical, self-respecting publishing house allow this to happen, I wondered?

    PublishAmerica/ScamAmerica are most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that her company DOES NOT EDIT FOR CONTENT, only for grammar and spelling. For readers and writers everywhere this has to be the most worrying statement ever made on behalf of a publisher. But it gets worse. Simultaneously Ms Prather announced the creation of an affiliation between PublishAmerica and Online Publishing Bookstore - Tome Toaster (http://www.onlinepublishingbookstore.com). Quote "Authors that generate sales and create a track record showing that they are able to promote as well as write a book will be referred to PublishAmerica by Tome Toaster." So we have a situation where a writer's ability to self-promote supersedes everything, including the ability to pen a readable story.

    I find it a frightening fact that PublishAmerica already have 10,000 published books in the marketplace (recent announcement). Since they don't edit for content it is safe to assume that the bulk of these are badly written at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has receive

    Public Relations for Auto Parts Companies
    Have you seen the local automotive parts companies in your town? They have vehicles, which deliver parts to the various shops as needed. These auto parts stores need to be involved in the communities they serve and it would serve them well to indeed do a little Public Relations or PR from time to time.Of course they can do the usual; sponsor a soccer or little league team, but what else can they do? Well as a case study lets throw out a new concept; have the auto parts store join a local neighborhood business watch program? Why you ask? Well let us look at their business model for a moment;AUTO PARTS COMPANIES: These companies drive around all day to dealerships, auto maintenance facilities, and utility companies. They have many drivers, two-way dispatch and cover lots of territories. Their vehicles are driven by young high energy people who can really add excitement to the groups and who have friends who party a lot and are more apt to commit crimes. It is good to have these drivers warn their friends and acqua
    you not feel safe doing business with a firm that so proudly flew the flag of that famous super power? When I checked out PublishAmerica's website, all red, white and blue with the slogan "We treat our authors the old-fashioned way - we pay them," I felt truly blessed. A publisher of high esteem (I believed the testimonials) recognised the reader-appeal of my stories and my potential as a writer.

    Further encouragement came from the "Why PublishAmerica?" page where I was told "The majority of our books that are sold retail are sold in physical brick and mortar bookstores" and "PublishAmerica can remove the stigma of paying to be published. With PublishAmerica, you will have the very important distinction of having your book ACCEPTED BY A TRADITIONAL PUBLISHING COMPANY."

    Yet something about the company name puzzled me. I mean, why not "The American Publishing Company" or similar? As it stands "PublishAmerica" could be interpreted as an ambition to publish anything and everything that was ever written in that country. Amazingly, that interpretation very much sums up their objectives.

    In my enthusiasm I had been studying PA's Author's Message Board, following links to previously published author's websites and reading all the reviews and book excerpts I could find (not realising that authors with anything pertinent to say are instantly barred from posting). Then I read one of their books from cover to cover. Now, my own education at an orphanage school in the Highlands of Scotland was very basic, so my grasp of English Grammar left something to be desired. Nevertheless, convinced I had stories to tell and the ability to tell them, I had joined Internet critique groups to learn how to present them. When I read my first PublishAmerica book my feelings were a blend of embarrassment, anger and disbelief. The writer had obviously worked hard to put the story together and it had the makings of an entertaining read. It reminded me so much of my own first and only attempt at writing a novel - abundant clich?s, suspect word selection, contrived scenes and wooden characters existing in a plot that lacked cohesion. It was in fact a story barely at the first draft stage, complete with spelling and grammatical errors. How could an ethical, self-respecting publishing house allow this to happen, I wondered?

    PublishAmerica/ScamAmerica are most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that her company DOES NOT EDIT FOR CONTENT, only for grammar and spelling. For readers and writers everywhere this has to be the most worrying statement ever made on behalf of a publisher. But it gets worse. Simultaneously Ms Prather announced the creation of an affiliation between PublishAmerica and Online Publishing Bookstore - Tome Toaster (http://www.onlinepublishingbookstore.com). Quote "Authors that generate sales and create a track record showing that they are able to promote as well as write a book will be referred to PublishAmerica by Tome Toaster." So we have a situation where a writer's ability to self-promote supersedes everything, including the ability to pen a readable story.

    I find it a frightening fact that PublishAmerica already have 10,000 published books in the marketplace (recent announcement). Since they don't edit for content it is safe to assume that the bulk of these are badly written at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has receiv

    Personal Leadership: One Key to Growing Any Organization
    What did Winston Churchill, Lee Iacocca and Bill Gates have in common? Certainly they were great personal leaders who knew what they wanted and how to get it.However, they didn’t succeed because they had great personal leadership qualities. They succeeded because they understood the importance of hiring managers who also possessed personal leadership skills.These leaders built an environment in which leadership qualities flourished in all employees. As each employee reached new heights of achievement so did the organization, ensuring that the individuals and the organization outperformed the competition.Leadership is an elusive trait. The typical CEO and senior management team have little formal training in effective leadership and base their style on trial and error. This style will not work. CEOs cannot lead others if they cannot effectively lead themselves. They must develop personal leadership in themselves and their management team.Changing Attitudes toward LeadershipAnyone, whether C
    inks to previously published author's websites and reading all the reviews and book excerpts I could find (not realising that authors with anything pertinent to say are instantly barred from posting). Then I read one of their books from cover to cover. Now, my own education at an orphanage school in the Highlands of Scotland was very basic, so my grasp of English Grammar left something to be desired. Nevertheless, convinced I had stories to tell and the ability to tell them, I had joined Internet critique groups to learn how to present them. When I read my first PublishAmerica book my feelings were a blend of embarrassment, anger and disbelief. The writer had obviously worked hard to put the story together and it had the makings of an entertaining read. It reminded me so much of my own first and only attempt at writing a novel - abundant clich?s, suspect word selection, contrived scenes and wooden characters existing in a plot that lacked cohesion. It was in fact a story barely at the first draft stage, complete with spelling and grammatical errors. How could an ethical, self-respecting publishing house allow this to happen, I wondered?

    PublishAmerica/ScamAmerica are most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that her company DOES NOT EDIT FOR CONTENT, only for grammar and spelling. For readers and writers everywhere this has to be the most worrying statement ever made on behalf of a publisher. But it gets worse. Simultaneously Ms Prather announced the creation of an affiliation between PublishAmerica and Online Publishing Bookstore - Tome Toaster (http://www.onlinepublishingbookstore.com). Quote "Authors that generate sales and create a track record showing that they are able to promote as well as write a book will be referred to PublishAmerica by Tome Toaster." So we have a situation where a writer's ability to self-promote supersedes everything, including the ability to pen a readable story.

    I find it a frightening fact that PublishAmerica already have 10,000 published books in the marketplace (recent announcement). Since they don't edit for content it is safe to assume that the bulk of these are badly written at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has receiv

    Writing an Ebook - How to Write an Effective Ebook
    Writing an e book may look like a very complicated task to some people but in fact it is not. If you follow certain steps you can get a very nice e book written in a very short span of time. The internet is now more in use than ever thus the chances of the success of an e book are far more than the success of a book written and published in the custom ways. If you want to write an e book, you can do so very easily by following certain steps.If you want to write an e book the most important thing is that you must decide what topic do you want to write about. Be confident. If you know that you are talented enough to write an e book, nothing can stop you from doing so. Think of the theme. What do you want your e book to be like? It needs to be a book of reality or fantasy? Answering these questions is important. Once you are clear about what you want to write about, almost half of your work is done.Once you know what you are going to discuss in your e book, you can get to research about the topic of your interest.
    e most definitely NOT traditional publishers whatever their slogan implies. Recently interviewed by Steven Zeitchik of Publishers Weekly, PublishAmerica executive director Miranda N. Prather admits that her company DOES NOT EDIT FOR CONTENT, only for grammar and spelling. For readers and writers everywhere this has to be the most worrying statement ever made on behalf of a publisher. But it gets worse. Simultaneously Ms Prather announced the creation of an affiliation between PublishAmerica and Online Publishing Bookstore - Tome Toaster (http://www.onlinepublishingbookstore.com). Quote "Authors that generate sales and create a track record showing that they are able to promote as well as write a book will be referred to PublishAmerica by Tome Toaster." So we have a situation where a writer's ability to self-promote supersedes everything, including the ability to pen a readable story.

    I find it a frightening fact that PublishAmerica already have 10,000 published books in the marketplace (recent announcement). Since they don't edit for content it is safe to assume that the bulk of these are badly written at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has receiv

    Would One Cent an Email Break Your Campaign? What About a Dollar?
    Many online marketers at corporations across America are up in arms about a proposal by Yahoo, AOL, and other major email suppliers to provide a “certified email” service through Goodmail Systems, at a fee of about $0.0025 per piece. Corporations and non-profits will be able to use the system to ensure that their mail actually gets through to client’s inboxes. As an email marketer, should you be worried about this move towards an “email tax”?As an overall marketer, I can’t think of a better value than email, and not because it’s free. It’s an intimate connection point with customers, where measuring results, responses and successes are easy and nearly-immediate. At the price point of 0.25 cents an email, with my lists getting an average of 48 emails a year, the proposed system would cost 12 cents an address per year. Obviously, this piece rate is astoundingly low (compare it to direct mail or telemarketing with an equal number of points of contact). The only people this rate would impact on are spammers who send o
    en at best. By choosing PublishAmerica, genuine AUTHORS who have worked hard at sharpening their writing and storytelling skills find their works irretrievably associated with some of the most inane rubbish ever written, for the period of their contract - SEVEN YEARS! Meanwhile READERS have the dilemma of finding a readable piece of fiction (or non-fiction) in an environment awash with literary garbage.

    The scam is brilliant in its simplicity. Instead of asking for money up front, PublishAmerica solicit a list of up to 100 of the author's friends and family whom they bombard with pre-publication flyers offering discounted copies. The sting is in the book's cover price - anything from 25-50% above the going rate for a similar book - ensuring that the friends-and-family discount does not effect the publisher's profit. My own 136 page "tome" was originally priced at $19.95 then reduced to the still prohibitive cover price of $16.95 when I expressed my disgust. Print-on-demand format allows the publisher to recoup publishing costs almost immediately on just a few such sales which are followed up by a "special" bulk purchase offer, irresistible to the author who has received only two free copies for review purposes. I invested three to four hundred pounds sterling and countless frustrating hours that I could ill afford on a marketing project that was doomed to failure from the start. PublishAmerica's lack of author support, only answering phone calls for book orders and ignoring almost all email complaints, is legend, as is the nigh impossible task of finding a bookseller willing to stock PublishAmerica non-returnable titles.

    PublishAmerica have a branch called PublishBritannica and I now realise how na?ve I have been to believe that a company would necessarily show respect to the country whose name they cynically exploit. Maybe such business practices are par for the course in today's dog-eat-dog, winner-take-all world. I know there are "authors" prepared to buy huge quantities of their books then sell them on to sympathetic, unsuspecting acquaintances, mug gullible punters at book fairs and the like or just sell them to each other. I just enjoy writing stories, being neither a super salesman nor a confidence trickster. Is it too much to expect that a writer's work might succeed on merit rather than misrepresentation and deceit? If companies like PublishAmerica are allowed to legally flourish while exploiting new authors, deceiving the reading public and stifling writing talent, apart from GENUINE TRADITIONAL HOUSES, the book publishing industry will surely drown in a dumbed-down literary quagmire of its own making.

    NOTE: Many authors who value their work and who have fallen victim to this disreputable company are campaigning to have the sole rights to their material restored. To those who threaten legal action PublishAmerica offer a release agreement containing a gagging clause. Authors who feel that they have been misled or defrauded by this company are advised to write to -

    Office of the Attorney General
    Consumer Protection Division-Beth Silverman
    200 St. Paul Place
    Baltimore, MD 21202

    and

    BBB of Greater Maryland
    1414 Key Highway, Suite 100
    Baltimore, MD 21230 -5189
    WWW: www.baltimore.bbb.org
    Email: info@bbbmd.org
    Phone: (410)347-3992
    Fax: (410)347-3936

    Eddie Bruce © 29.11.2004.

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