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    Member You - Of Blogs and Newsletters

    Right Handed Sales, Left Handed Marketing
    When Sales & Marketing Communicate Effectively, They Will Succeed.Never has a marriage between two groups in an organization been more important than that between Sales and Marketing. It is a match made in heaven. Isn’t it? On one hand you have the sales group that is given the responsibility of building direct and indirect customer relationships that result in sales revenues and profit. On the other hand, marketing executes the promotional activities, such as advertising, marketing, public r
    other sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscrib

    Does Your Car Know The Time?
    The change to (or from) Daylight Savings Time is always accompanied with some trauma that comes from the task of resetting all our clocks. It seems that no two timepieces or appliances use the same resetting system (I’m sure that there is a conspiracy at work here to keep us confused at least half the year) and few people are organized enough to find the manuals that come with the microwave, DVD, and alarm clock. For some reason the conspiracy to keep us “Daylight Savings Time Challenged” is most
    The Do's and Don'ts of Sending a Newsletter

    When I started my own newletter, Hard-Working Words, a year ago, I had about 115 people on my distribution list. Today that number has grown to about 700. Every time I send out HWW, I get a bunch of email responses (usually of the "good issue, keep 'em coming" ilk) and a few new projects to work on either from existing clients or from new clients who an HWW reader referred to me.

    So, Chris, why do you write a monthly newsletter?

    I'm so glad you asked.

    1. It's fun. I honestly enjoy the chance to sit down and pour out my thoughts on marketing and copywriting once a month.

    2. It's a great way to keep in touch with past clients and networking contacts without having to make 25 phone calls per day.

    3. Writing HWW gives me credibility and (hopefully) assures you that I know what I'm doing in the wide world of copywriting.

    4. HWW gives me fresh content to post to [-LINK my website==http://www.haddadink.com LINK-] every month, reinforcing my position on search engines.

    5. Plain and simple, writing HWW gets me work. It's one of the most effective marketing tools in my arsenal and costs very little to do.

    Ok, so what makes a good e-newsletter?

    Content, content, content. A good newsletter is a gift from you to your readers. Personally, I try to make every issue of HWW as full of valuable information as I can. The goal is to make sure you're sending out something people will want to read and--and I can't stress this one enough--not to treat your newsletter as just another sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscribe

    It's Almost Midnight! Do You Know Where Your Profitable Customers Are?
    Do you have any idea how much your customers are actually worth to you? Do you know which ones you make money on and the financial impact of those that beat you up over price, service levels and "extras?" Or, do you say things like "we don't have the time to figure that out," - or, "we are different," - or, "how would knowing that really help us" - etc, etc?What could be more relevant to any small business than having at least a basic understanding of customer profitability? Usually when a co
    o an HWW reader referred to me.

    So, Chris, why do you write a monthly newsletter?

    I'm so glad you asked.

    1. It's fun. I honestly enjoy the chance to sit down and pour out my thoughts on marketing and copywriting once a month.

    2. It's a great way to keep in touch with past clients and networking contacts without having to make 25 phone calls per day.

    3. Writing HWW gives me credibility and (hopefully) assures you that I know what I'm doing in the wide world of copywriting.

    4. HWW gives me fresh content to post to [-LINK my website==http://www.haddadink.com LINK-] every month, reinforcing my position on search engines.

    5. Plain and simple, writing HWW gets me work. It's one of the most effective marketing tools in my arsenal and costs very little to do.

    Ok, so what makes a good e-newsletter?

    Content, content, content. A good newsletter is a gift from you to your readers. Personally, I try to make every issue of HWW as full of valuable information as I can. The goal is to make sure you're sending out something people will want to read and--and I can't stress this one enough--not to treat your newsletter as just another sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscrib

    How to Get Rid of Annoying Cold Callers
    Ring ring . . .Potential Buyer (PB): HelloCold Caller (CC): Is this Peter Miller?PB: Yes, who is this?CC: Hi, this Amy of XYZ Company. How are you?PB: OK, what is this about?CC: Do you want to know about a totally safe way of increasing your net worth by 200% in less than 10 years? We have an absolutely unique product you certainly have never heard of. I am sure you must be interested in that. Here is how it works . . .Do you ever get calls like
    ng HWW gives me credibility and (hopefully) assures you that I know what I'm doing in the wide world of copywriting.

    4. HWW gives me fresh content to post to [-LINK my website==http://www.haddadink.com LINK-] every month, reinforcing my position on search engines.

    5. Plain and simple, writing HWW gets me work. It's one of the most effective marketing tools in my arsenal and costs very little to do.

    Ok, so what makes a good e-newsletter?

    Content, content, content. A good newsletter is a gift from you to your readers. Personally, I try to make every issue of HWW as full of valuable information as I can. The goal is to make sure you're sending out something people will want to read and--and I can't stress this one enough--not to treat your newsletter as just another sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscrib

    Targeted Ecommerce - How to Earn in E-Commerce
    Electronic commerce allow people to an easier and comfortable business transaction. Whether it is just a simple online buying or a bank transaction, the fact that e-commerce provides a more comfortable way makes it more appealing to people. So how can one gain success in the e-commerce business?How can e-commerce bring more earnings to you? Read on!1. Make it Direct. Do not put too much fancy things on your site. Just give direct instructions on what the consumer should do.
    to do.

    Ok, so what makes a good e-newsletter?

    Content, content, content. A good newsletter is a gift from you to your readers. Personally, I try to make every issue of HWW as full of valuable information as I can. The goal is to make sure you're sending out something people will want to read and--and I can't stress this one enough--not to treat your newsletter as just another sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscrib

    Spotting IT Consulting Sweet Spot Clients
    Having a sustainable IT consulting business is intricately linked to the sweet spot of small businesses. But where do you look for these small business clients, and how do you know they will actually be a source of lucrative recurring revenue?Identifying A Sweet Spot ClientA sweet spot IT consulting client should not be located more than 30-50 minutes driving distance from your firm's main office. This distance makes it possible for you to see them face-to-face regularly and to get the
    other sales pipe.

    But, Chris, you said that HWW is a great marketing tool for you.

    Yes I did. But what I really should have said is it's a relationship building tool. A newsletter isn't a monthly ad that will bring immediate sales and buckets of cash. It's a long term conversation between yourself and your readers. A way to build trust and rapport so that when you subscribers have a honest-to-goodness need for your services you'll be the first person they call.

    So, you're saying I can't sell anything in my newsletter at all?

    If you've got a great new product you're offering, a seminar you're heading up, or a convention you'll be attending and it's relevant to your subscribers feel free to mention it. But downplay the hard sales. And make sure that the promotional chunk of your newsletter is clearly marked as such so that your readers can quickly jump past it if it's not their thing.

    Ok, but what about blogs? Should I have a blog? Should I do a blog instead of a newsletter? Should I do both?

    While on the surface blogs and newsletters accomplish the same thing (building your relationship with customers, sharing expertise and giving you search engine attracting new content for your site), the way that they do it couldn't be much more different.

    A newsletter is pushed out to a list of willing subscribers. After I finish this issue, I'll run it through my mailer program and it will appear in your inbox.

    A blog pulls readers from the internet. And the impetus is on the reader to check when the blog is updated and to go to the site to read it. RSS (check out the Wikipedia entry on RSS if those three letters don't mean anything to you.) is changing that a little bit by allowing you to subscribe to your favorite blogs, but the fact remains, a newsletter is content you get, a blog is content you go to.

    In my own opinion, blogs excel at a

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