No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

The copy might read, "Don't miss these other two e-zi

But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page.

If I sign up for your e-zine at your site, where am I taken afterwards?

I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful.

Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:

1. Thank me for signing up!

   Example: "Thank you for subscribing to [E-zine Name Here]!"

2. Let me know if I need to do anything else.

   For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don't point this out on the thank-you page, there's a chance that I'll assume the e-mail I receive is just a welcome letter and won't open it.

3. Make it feel personal.

   Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust.

4. Ask for their ideas.

   This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable.

   You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.

5. Give me a special offer right then and there.

   Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."

6. Recommend someone ELSE's e-zine.

   No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

   The copy might read, "Don't miss these other two e-zin

   What Should Your Customer Service Training Cost in Terms of Money, Time and Results?
   Customer service is a key business strategy to increase sales. With loyal customers providing ongoing revenue and the source for most referrals, keeping these customers dazzled with exceptional customer service is a daily challenge. Customer service training then becomes a business strategy.When considering customer service training, each business owner or executive needs to review the training in terms of money, time and results. These three fact
   u page where new signups go to right after they complete the form. On this page, be sure to:
   1. Thank me for signing up!

      Example: "Thank you for subscribing to [E-zine Name Here]!"

   2. Let me know if I need to do anything else.

      For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don't point this out on the thank-you page, there's a chance that I'll assume the e-mail I receive is just a welcome letter and won't open it.

   3. Make it feel personal.

      Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust.

   4. Ask for their ideas.

      This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable.

      You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.

   5. Give me a special offer right then and there.

      Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."

   6. Recommend someone ELSE's e-zine.

      No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

      The copy might read, "Don't miss these other two e-zi

      Four Questions Before You Look for Affiliate Programs
      I’ve been receiving emails from people asking for my advice on which affiliate programs are the best, who pays the most and most often, and many other basic questions. I’d like to answer those questions on this forum, but I can only type so fast.I went out this weekend looking for content that I could publish here temporarily while I got down to writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infome
      eive is just a welcome letter and won't open it.
   7. Make it feel personal.

      Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust.

   8. Ask for their ideas.

      This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable.

      You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.

   9. Give me a special offer right then and there.

      Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."

   10. Recommend someone ELSE's e-zine.

       No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

       The copy might read, "Don't miss these other two e-zi

       The SBA's Savviest Program
       Forget everything you’ve ever heard about the U.S. Small Business Administration (SBA). The negative connotations may have been warranted in the past, but the SBA is different these days. The SBA is worth every penny of its more than $22 billion budget on the basis of a single program alone: the SBA 504 Loan Program for small business owners who want to acquire or develop their own facilities.In fact, SBA 504 loans may rank as one of the most eff
       he page and make it clickable.

       You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.

   11. Give me a special offer right then and there.

       Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."

   12. Recommend someone ELSE's e-zine.

       No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

       The copy might read, "Don't miss these other two e-zi

       How To Recruit Top Performers
       Every manager understands the importance of hiring really great staff, but few are trained how to do it. They know that to prosper, they must hire the best person for the role, not just the best of the bunch. To always hire the best, hiring managers need to appeal to the REAL REASONS why Top Performers make a career move.Top Performers do not typically peruse job boards, nor do they reply to the majority of existing job advertisements.Top
       reat tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."
   13. Recommend someone ELSE's e-zine.

       No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

       The copy might read, "Don't miss these other two e-zines that I read regularly and highly recommend!" Then follow with brief descriptions and sign-up instructions.

       Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.

   Remember, You're Laying the Foundation

   The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

   (c) 2003-2007 Alexandria K. Brown