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Member You - Why Your Site Needs an Opt-In Mailing List - An Undiscovered GoldMine
Which statement sums up how you define your customers?1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.Or2) If they have a pulse, they're a potential customer.Okay, in care you were wondering, number 1 is good and number 2 isn't.Yet I can't tell you how many business owners I run into who are closer to number 2 than number 1.I know, it's difficult to think you might be turning away potential business. But trust me, your life will be much easier once you've carefully defined your potential customer (also known as your target market). And to further convince you, here are 3 reasons.1. You'll be able to find your target market more easily. If you know exactly who you're looking for, you'll have a much easier time tracking down where they're hanging out (i.e. publications they read, Web sites they visit, radio stations they listen to). Then you'll know exactly where you should be spending your advertising dollars and/or which editors you should be cour
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and
There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet.Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include:Speed:This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide.Reach:
To most recognized internet marketers, it’s really not an “undiscovered secret” at all, but to those of you who have not been practicing this powerful marketing campaign, you’ll be astonished by the capabilities this tool will provide you. Trust me, you will discover a whole new realm of profit once you maximize your loyal opt-ins and present your offer properly.
You may be skeptical about asking your potential customers for their email addresses. It’s very understandable. I was the same way. Like you, I didn’t want my visitors to think that I was snooping into their privacy. And these days, people are becoming increasingly wary about handing over their email addresses to just anyone. But there's a gold mine of opportunity in those e-mail addresses, and many marketers don't take the time to look for it. In this first lesson, I’ll show you why an opt-in email list is so important to your business, and I’ll hand over the most compelling opt-in offers that will have your visitors instantly signing up.
So many unsuccessful websites simply do not mess with creating an email list. And you know what? This is why tons and tons of websites fail. It’s sad to hear about a business owner who spent a small fortune driving traffic to their websites but the sales just didn’t come like expected.
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales! This is your chance to turn one-time visitors into your best customers. If you're not providing a way for customers and visitors to express interest in hearing from you in the future, you’ve just lost a potential sale.
Remember, your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them!
So why not take advantage of this extremely powerful operation? The more people you have on your list, the more potential customers you have. It’s been reported that up to 10% of subscribers to a newsletter will be converted into a sale. And these people are truly interested in what you have to say. When done correctly email marketing can become your most powerful way to generate sales.
Your email list should only contain addresses for which people have willingly given you their contact info (i.e. “opt-in subscribers”) – anything else is deemed ‘spam’. Most email addresses are submitted to lists via a form on a web-site. You can convince people to subscribe to your list in a variety ways, some more successful than others. In the next few lessons, I will supply you with the most powerful means of increasing your opt-in subscribers. But for now, I want to fill you in on the most persuasive and enticing incentives to offer your future opt-ins.
The Most Compelling Opt-In Offers --visitors will be signing up left and right!--
§ Offer a Free Newsletter. I know, you’re thinking, “Free?” Yes…this has been proven to be THE best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.
§ Give away a free eBook. It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a free ebook full of unattractive information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the get-go. If you do this properly, you’ll see return visits from these loyal subscribers. And you know what that means….more sales for you!
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and
A leader’s roleIn any change project, a leader must wear many hats, however his/her role can be split into two key areas:1. Set the strategic direction of the change and;2. Convince everyone of its importance.The importance of the first part of this role is generally understood and is for another article on another day, however the second part is often overlooked (or done very badly) and can be of even greater importance.Where this point is addressed, it is generally done by giving presentations and distributing memos. Although these can be necessary, they are often ignored or just paid lip service if the most important method of communicating the importance of the project is missed – action.“Do as I say, not as I do!”Many of us will have heard this line from our parents (some of us just might have been known to use it with our own kids now and again), but can we remember how patronising it felt?Too often this is the message communicated to employees from senior management during a major change. Employees are expected to attend seminars and work
It’s a fact that hardly anyone ever buys anything the first time they visit a web site. In fact, studies have determined that it takes a typical Internet customer about seven visits to a single website before they buy anything. If you’re just depending on hits alone, you’re in trouble.
The number one reason for collecting e-mail addresses — and using them — is for establishing an electronic, permission-based, relationship with loyal visitors and customers. It would seem that the practical benefit of collecting e-mail addresses is obvious. Yet conversations with novice marketers indicate that many not only do not collect them but hardly use them even when they do. That's a shame.
Collecting e-mail addresses should be a no-brainer in an Internet-enabled market. E-mail is so commonplace and pervasive that its existence and use are many times taken for granted. Did you know that…
§ “69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail." § And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." – *Source: Doubleclick.com
If you’re not actively collecting opt-in e-mail addresses — and using them for marketing purposes — you are missing out on important relationship building, credibility enhancing, and advertisement improving possibilities that could translate into more sales! This is your chance to turn one-time visitors into your best customers. If you're not providing a way for customers and visitors to express interest in hearing from you in the future, you’ve just lost a potential sale.
Remember, your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them!
So why not take advantage of this extremely powerful operation? The more people you have on your list, the more potential customers you have. It’s been reported that up to 10% of subscribers to a newsletter will be converted into a sale. And these people are truly interested in what you have to say. When done correctly email marketing can become your most powerful way to generate sales.
Your email list should only contain addresses for which people have willingly given you their contact info (i.e. “opt-in subscribers”) – anything else is deemed ‘spam’. Most email addresses are submitted to lists via a form on a web-site. You can convince people to subscribe to your list in a variety ways, some more successful than others. In the next few lessons, I will supply you with the most powerful means of increasing your opt-in subscribers. But for now, I want to fill you in on the most persuasive and enticing incentives to offer your future opt-ins.
The Most Compelling Opt-In Offers --visitors will be signing up left and right!--
§ Offer a Free Newsletter. I know, you’re thinking, “Free?” Yes…this has been proven to be THE best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.
§ Give away a free eBook. It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a free ebook full of unattractive information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the get-go. If you do this properly, you’ll see return visits from these loyal subscribers. And you know what that means….more sales for you!
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and
Intent is important but your success comes from your action –what you do. I believe it is important to have positive (good) intentions but show me what a person does and I will show you what their REAL intent was.-I have friends who have been going to write a book for years, but haven’t started yet. -I know people who consistently say – some day I will…….. -I have heard hundreds of times – I would like to start my own business, but…. -I have observed thousands of people say they want to lose weight but can’t give up that last french-fry or piece of carrot cake. -I have heard hundreds of commitments from people who said they would – call me back, meet me at noon for lunch, send me something etc. etc. and never heard a word or saw them.I will bet you have had many of the same experiences. The real question is are you guilty of any of them? I have been, many times. I Said for years I wanted to lose weight and kept eating and eating myself into oblivion. Said I wanted to write a book for over 5 years before I wrote Soft Sell in 1981. By the way its sales are now over 50
Remember, your opt-ins are loyal visitors to your site. They have willingly asked you to send them newsletters, ezines, eCourses, promotions, special offers, and other free information. They want what you have to offer them!
So why not take advantage of this extremely powerful operation? The more people you have on your list, the more potential customers you have. It’s been reported that up to 10% of subscribers to a newsletter will be converted into a sale. And these people are truly interested in what you have to say. When done correctly email marketing can become your most powerful way to generate sales.
Your email list should only contain addresses for which people have willingly given you their contact info (i.e. “opt-in subscribers”) – anything else is deemed ‘spam’. Most email addresses are submitted to lists via a form on a web-site. You can convince people to subscribe to your list in a variety ways, some more successful than others. In the next few lessons, I will supply you with the most powerful means of increasing your opt-in subscribers. But for now, I want to fill you in on the most persuasive and enticing incentives to offer your future opt-ins.
The Most Compelling Opt-In Offers --visitors will be signing up left and right!--
§ Offer a Free Newsletter. I know, you’re thinking, “Free?” Yes…this has been proven to be THE best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.
§ Give away a free eBook. It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a free ebook full of unattractive information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the get-go. If you do this properly, you’ll see return visits from these loyal subscribers. And you know what that means….more sales for you!
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and
1. Be reader-centered, not writer-centered.Many brochures, websites, and direct mail I see from nonprofits is focused on how great their services, products and organizations are. Hello? Audience, anyone? Consider your reader thinking, "What's in it for me?" If you can, talk with some of your current donors, volunteers, members and clients and ask them 1) why they chose you, and 2) what they get out of your product, service or giving.HINT: To instantly make your copy more reader-focused, insert the word "you" often.2. Focus on the benefits - not just the features.The fact that your program, service or giving and volunteer opportunities offer a lot of neat features is great, but describing these features is not enough. Focus on benefits - what the features do for your audience.Let's say your organization provides health services to the uninsured and to Medicaid and Medicare patients. Feature/ benefit sets to incorporate into marketing materials might include:Feature: Access to healthcare services for everyone.Benefit: You'll be health
The Most Compelling Opt-In Offers --visitors will be signing up left and right!--
§ Offer a Free Newsletter. I know, you’re thinking, “Free?” Yes…this has been proven to be THE best way to collect opt-in email addresses. If you offer to provide potential subscribers with information they need (and don’t have to pay for) – information that they are actively looking for – they’ll be glad to subscribe to your newsletter. These people WANT to know more about what you have to say! These are the people who are most likely to be open to future offers from you – once you have established a credible relationship with them. It has been reported through rigorous research that up to 50% in sales can be generated from newsletter auto-responder follow-ups! It’s also been shown that offering free newsletters is the single, best way to increase your opt-in e-mail list.
§ Give away a free eBook. It’s a great way of getting more subscribers and growing your online business. You need to make sure that the eBook is of quality information or you will lose ALL credibility with your subscriber. Your customer will see right through you if you give them a free ebook full of unattractive information. You don’t want to lose these customers just because you were too lazy to write something of quality. Remember, these people are truly interested in what you have to offer them, so you don’t want to lose their interest right from the get-go. If you do this properly, you’ll see return visits from these loyal subscribers. And you know what that means….more sales for you!
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and
There are many reasons to start an online business, no matter you want to make a living off the internet or just want to create a second stream of income; internet would be one of the best choices. Why? Here are the reasons:1. Low startup capital I'm not saying NO capital at all, but very LOW capital that is required to start making money online. When comparing with traditional businesses, costs involved in an online business are significantly lesser. You don't need to pay rent, you don't need to pay for office equipments (just use the computer you are already using), and you don't have to hire a lot of staff to start your online business either.2. Minimal overhead costs Other than your Internet connection fees, hosting fees and a couple of other miscellaneous fees, you practically do not have anything else like a traditional business do.3. Online business is flexible This is a crucial advantage over traditional business; most of us are too lazy to stick to the strict office hour that applies to most office jobs. Nobody cares if you wake up in the middle of the night to work and
§ Offer a free article about a subject related to your product or service. This is a very powerful list-building tactic. Subscribers gained from articles are more predisposed to what you have to offer because they practically opt-in pre-sold. Plus, your credibility as an expert in your field has already been established. By offering information, which your visitors will find useful for free, you can get them to sign-up to your list (i.e. "Enter your email address here to receive your Free Guide").
§ Give away a series of Free Reports. If you offer to teach your visitors about something they are interested in, at no charge to them, you will not only be able to build your list quickly, but you’ll also boost your credibility as an expert in your subject. The best way to distribute free reports are via an auto-responder delivery system. You can set it up so your visitors will receive their reports on specified days of the week/month. You should also offer your visitors the entire series of reports in exchange for their email address (or some other fair trade).
§ Give away a Free Download. You can’t beat a free download of a “trial version” of software. If you’re selling software, this is the ideal incentive for your future opt-in. Of course, since you collected their e-mail address when they downloaded the product, you’ll be able to offer them any special discounts on the ‘full version’ of your software just before the trial version expires.
There are no hard and fast rules about how you should hold or store your email list (though online auto-responder services are great tools) but it must contain the ability for people to unsubscribe (i.e. people must be able to request not to receive any further emails from you). Providing this ability shows you operate a respectable list and you are far less likely to be accused of spamming.
Without a doubt, the hands-down best, and most compelling opt-in offer is a Free Newsletter. You will not only get a truck-load of opt-ins, but you will also be able to expose them to your company and your offer many times over the course of a few months!
When done correctly, email marketing can become your most powerful way to generate sales. Your opt-in incentive needs to entice potential subscribers with a benefit that is strong enough to overcome the common objections of not wanting to share their personal contact information. But once you have their email address, you must design the proper strategy of promoting your product if you want to boost your sales from your opt-in list. These devoted subscribers are sitting there waiting for your offer – so make sure you know how to present it in a way that will entice your ‘new best friend’.
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