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Member You - Creating a Great Signature File
Recently in the car wash industry we have seen carwash industry analysts and consultants fall on their butts. One recently filed bankruptcy, while another just wrote another new book and still another has failed miserably and he is going to go back and teach school. Interesting. These gurus and know-it-alls had all the best data, sold that data and even charged others for this data and their studies.Many analysts in the industry help larger carwash consolidators with surveys, data, site selection and reports to help raise money for their clients with investment bankers and/or investors. The carwash companies hire out these firms and in case something goes wrong they can always fall back on their data as an excuse? So many industry consult
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping
When you are first starting your business it may seem an unnecessary hindrance to worry about how to manage your business transactions if you are starting off small. After all, it’s sales that matter, right?However, it will be much simpler in the long run if you separate your personal finances from those of your business.When you look back over time and need to analyse income and expenditure, it is much easier knowing that you only have to anaylse the transactions in one separate bank account. It certainly makes it less of a chore.If you don’t separate business and personal items then you give yourself an extra job in that you have to identify and analyse each item into business or personal before you can assess your bus
A signature file is how you sign your online correspondence and it's the equivalent of your online business card. It not only identifies you, but your business as well. It helps to build your brand and keep your products in the minds of your prospects.
Huh?
Ok. To put it in plainly, think of it this way. You might interact with your contacts and online acquaintances regularly, but you're a social person and it's only a small percentage of your conversations that really revolve around your business. You don't use a signature file, you've never really thought about it...until you find one of your best contacts just bought the same kind of products you're selling from a competitor! Not only that, she is very sorry and hopes she didn't hurt your feelings, but she didn't know you sold what she wanted!
I've seen this happen many times and it could easily have been avoided with a simple signature file. Your signature file could have served to remind her that YOU sell just what she was looking for and, if you had been using one, you would have made the sale.
This is what is meant by "building your brand."
As a business owner, you want your business to become associated with the products you sell. Ideally you want to build that name until it is synonymous with the types of products and/or services you provide.
It's never too early to build your brand. Some people think, "Oh, I am just starting out, I don't have to worry about building my brand just yet," but it's not true. The truth is you build your brand with everything you do in relation to your business. When you create a web site, design business cards, write copy, follow up with prospects, make a sale, or handle a difficult customer, you build your brand for good or ill. You absolutely want to put your best foot forward!
So, how do you create a winning signature file?
Typically, a signature file is composed of five parts:
1. Closing
2. Name
3. Function
4. USP (Unique Sales Proposition)
5. URL
1. The closing should be something friendly that, if possible, relates to your product. Someone who sells nutritional supplements might like "To your health!" as a closing.
2. This is pretty self explanatory. For all business correspondence, state your full name. If it's a casual enough message that you feel comfortable using a nickname, then you probably don't need a signature file, but even with your closest contacts, it's a good idea to use one regularly.
3. This might seem self explanatory, but some people have difficulty with it. Of course you're not going to write "Supplement Salesman," you'll want to be more creative. Perhaps "Natural Health Educator" or "Herbal Consultant." These kinds of titles help to convey the benefit others will get from working with you.
4. Writing a USP (or Unique Sale Proposition) can be the most difficult part for some people. Your USP is meant to reach out to your perfect customers and let them know exactly what they will get from your product or service. It's made up of three parts:
- A word ending with ing, this can be something like providing, supplying, teaching, offering, etc.
- Your perfect customer, summed up in two or three words.
- The highest benefit of what you offer in four words or less. Not a feature, but the end result of taking you up on your offer.
example: Teaching health conscious women how to lose weight naturally.
5. URL is simply the URL for your web site. Be sure to spell it all out including the http:// part. This increases the chances that your link will be clickable from your prospect's mailbox.
All together it would look like this:
To your health!
Jane Doe
Herbal Consultant
Teaching health conscious women how to
lose weight naturally.
http://www.janessite.com
It's not an ad, but it tells very clearly who Jane is and what she does. If the reader is at all unsure about how they know Jane, this signature file will jog their memory easily without being pushy. If they have any interest in weight loss products, they will realize that their friend/contact offers just what they are looking for. The reader may even remember, after seeing the same signature over and over, to tell a friend who is looking for this kind of product that they know just where to get it!
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping o
There are two kinds of customer service we all experience occasionally, outstanding customer service, and bad customer service. What we experience most of the time is mediocre customer service.Mediocre is a strong word for average. That’s where your experience as a customer is not memorable, nothing special - under-whelming might be a good word!The problem with mediocre service is that it doesn’t give you a competitive edge. You simply compete with all the other businesses like yours who keep undercutting each other on price and quality to stay in business.I asked a group at one of my seminars to write down the name of places they’d gone to do business that they considered outstanding, and then we discussed why they consider
This is what is meant by "building your brand."
As a business owner, you want your business to become associated with the products you sell. Ideally you want to build that name until it is synonymous with the types of products and/or services you provide.
It's never too early to build your brand. Some people think, "Oh, I am just starting out, I don't have to worry about building my brand just yet," but it's not true. The truth is you build your brand with everything you do in relation to your business. When you create a web site, design business cards, write copy, follow up with prospects, make a sale, or handle a difficult customer, you build your brand for good or ill. You absolutely want to put your best foot forward!
So, how do you create a winning signature file?
Typically, a signature file is composed of five parts:
1. Closing
2. Name
3. Function
4. USP (Unique Sales Proposition)
5. URL
1. The closing should be something friendly that, if possible, relates to your product. Someone who sells nutritional supplements might like "To your health!" as a closing.
2. This is pretty self explanatory. For all business correspondence, state your full name. If it's a casual enough message that you feel comfortable using a nickname, then you probably don't need a signature file, but even with your closest contacts, it's a good idea to use one regularly.
3. This might seem self explanatory, but some people have difficulty with it. Of course you're not going to write "Supplement Salesman," you'll want to be more creative. Perhaps "Natural Health Educator" or "Herbal Consultant." These kinds of titles help to convey the benefit others will get from working with you.
4. Writing a USP (or Unique Sale Proposition) can be the most difficult part for some people. Your USP is meant to reach out to your perfect customers and let them know exactly what they will get from your product or service. It's made up of three parts:
- A word ending with ing, this can be something like providing, supplying, teaching, offering, etc.
- Your perfect customer, summed up in two or three words.
- The highest benefit of what you offer in four words or less. Not a feature, but the end result of taking you up on your offer.
example: Teaching health conscious women how to lose weight naturally.
5. URL is simply the URL for your web site. Be sure to spell it all out including the http:// part. This increases the chances that your link will be clickable from your prospect's mailbox.
All together it would look like this:
To your health!
Jane Doe
Herbal Consultant
Teaching health conscious women how to
lose weight naturally.
http://www.janessite.com
It's not an ad, but it tells very clearly who Jane is and what she does. If the reader is at all unsure about how they know Jane, this signature file will jog their memory easily without being pushy. If they have any interest in weight loss products, they will realize that their friend/contact offers just what they are looking for. The reader may even remember, after seeing the same signature over and over, to tell a friend who is looking for this kind of product that they know just where to get it!
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping
The chief reason why we overlook the variety offered by a cash back portal is the cash back itself. We are too concerned with the cash back offers and forget about the variety of products that we get at such portals.Besides the cash back offers, a cash back portal also has thousands of products in store for us to choose. Mobiles, credit cards, shares, designer clothes, books, computers, DVD players, cameras, televisions, cookers, beauty and fitness products, insurance products, chat rooms, gambling, dating, insurance, gifts and toys, DIY kits- the list of products and services is endless!Some of the new portals coming up are also likely to include web designing service providers, career counsellors, real estate agents, saving vehic
2. This is pretty self explanatory. For all business correspondence, state your full name. If it's a casual enough message that you feel comfortable using a nickname, then you probably don't need a signature file, but even with your closest contacts, it's a good idea to use one regularly.
3. This might seem self explanatory, but some people have difficulty with it. Of course you're not going to write "Supplement Salesman," you'll want to be more creative. Perhaps "Natural Health Educator" or "Herbal Consultant." These kinds of titles help to convey the benefit others will get from working with you.
4. Writing a USP (or Unique Sale Proposition) can be the most difficult part for some people. Your USP is meant to reach out to your perfect customers and let them know exactly what they will get from your product or service. It's made up of three parts:
- A word ending with ing, this can be something like providing, supplying, teaching, offering, etc.
- Your perfect customer, summed up in two or three words.
- The highest benefit of what you offer in four words or less. Not a feature, but the end result of taking you up on your offer.
example: Teaching health conscious women how to lose weight naturally.
5. URL is simply the URL for your web site. Be sure to spell it all out including the http:// part. This increases the chances that your link will be clickable from your prospect's mailbox.
All together it would look like this:
To your health!
Jane Doe
Herbal Consultant
Teaching health conscious women how to
lose weight naturally.
http://www.janessite.com
It's not an ad, but it tells very clearly who Jane is and what she does. If the reader is at all unsure about how they know Jane, this signature file will jog their memory easily without being pushy. If they have any interest in weight loss products, they will realize that their friend/contact offers just what they are looking for. The reader may even remember, after seeing the same signature over and over, to tell a friend who is looking for this kind of product that they know just where to get it!
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping
The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. Here are six reasons why you should consider blogging. It is fun. Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity. Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines. It's cheap. The most powerful blogging systems
- The highest benefit of what you offer in four words or less. Not a feature, but the end result of taking you up on your offer.
example: Teaching health conscious women how to lose weight naturally.
5. URL is simply the URL for your web site. Be sure to spell it all out including the http:// part. This increases the chances that your link will be clickable from your prospect's mailbox.
All together it would look like this:
To your health!
Jane Doe
Herbal Consultant
Teaching health conscious women how to
lose weight naturally.
http://www.janessite.com
It's not an ad, but it tells very clearly who Jane is and what she does. If the reader is at all unsure about how they know Jane, this signature file will jog their memory easily without being pushy. If they have any interest in weight loss products, they will realize that their friend/contact offers just what they are looking for. The reader may even remember, after seeing the same signature over and over, to tell a friend who is looking for this kind of product that they know just where to get it!
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping
Why Do You Need to Hire Outside Marketing and Advertising Agencies?When does a business owner feel the need to find good marketing and advertising agencies? This situation arises when you have tried your best on your own and are not getting satisfactory results. You start to feel that for the growth of the business, you need to get the help of a good outside marketing and advertising agency. Once you realize you need help, the important question becomes, “How do you choose the right agency?” This is not a small decision. You have to carefully consider several aspects in hiring the services of any outside marketing and advertising agency.Prepare a Short List of Candidates:So, how do you start the process of choosing a good ma
Resist the urge to make your signature file too long with multiple URL's.
If you have several offers, create signature files for each and use them individually where appropriate. For example, if you're talking about health you might want to use the example above, but if you're talking about business, you might want to direct people to a more business oriented site. Or, if your offers are related, consider creating your own web site that links to all of them so you can promote them all with just one URL.
Use a P.S. to let prospects know about special offers or promotions.
I recommend using the same signature file(s) consistently. It conveys stability and success with your endeavor. But there will be times when you want to highlight something special that's going on with your business. These are perfect times to use a P.S.
A postscript stands out to readers as important info and most will at least glance at them. Keep it short and make it compelling to inspire action. Like this:
P.S. Free Shipping on all orders during the month of October! http://www.janessite.com/promo.htm
(If you have a special page that talks directly about your promotion, be sure to include the URL here so prospects don't have to look for it on their own.)
Copy and paste.
Once you've created a signature file (and doubled checked it for accuracy) save it somewhere that gives you easy access. Whenever you need it, simply copy and paste it into your message. This saves time and reduces your risk of typos.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/62717/memberyou-Creating-a-Great-Signature-File.html">Creating a Great Signature File</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/62717/memberyou-Creating-a-Great-Signature-File.html]Creating a Great Signature File[/url]
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