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Member You - Write E-Mails That Sell: 5 Easy Ways to Improve Your Email
Specialty Answering Service, the leading internet based live operator answering service, released today an independent study showing the ineffectiveness of voicemail versus call center applications. This brief synopsis article and the results herein are the culmination of a 6
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportuni
Rarely has any movie left such a lasting impression on the American public as Frank Capra’s all-time masterpiece --- “It’s a Wonderful Life.” We all know the story and have seen it many times.On the surface, the movie appears to be a sappy, sentimental film which put
Write clear, relevant subject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spam!” and is begging for deletion. Instead, identify yourself to remind recipients of your previously established relationship, and speak to the core message immediately, i.e., “Pet HQ’s winter prep tips for dogs”
Use a familiar “from” address.
People don’t like to open doors, or e-mail, from strangers. It’s best if your mail is sent from a familiar personality. At the very least, it should be from an address with your server/path, i.e., “jsmith@pethq.com.”
Make an offer, then make it again. And again.
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportunit
Recently my fourteen-year old son Matt dressed up as Santa Claus and attended a Christmas caroling event for one of my professional organizations. Was my son excited about the idea of spending one of his evenings singing to seniors instead of being with his friends? Not real
Write clear, relevant subject lines.
The subject line is the first thing potential readers see as your e-mail is registered in their in-boxes. Anything that smacks of let’s-make-a-deal talk – with words such as “free,” “special,” “act now” and the like – screams “spam!” and is begging for deletion. Instead, identify yourself to remind recipients of your previously established relationship, and speak to the core message immediately, i.e., “Pet HQ’s winter prep tips for dogs”
Use a familiar “from” address.
People don’t like to open doors, or e-mail, from strangers. It’s best if your mail is sent from a familiar personality. At the very least, it should be from an address with your server/path, i.e., “jsmith@pethq.com.”
Make an offer, then make it again. And again.
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportuni
“Most people would succeed in small things if they were not troubled with great ambitions.” Ambition acts as the driving force that provide the 'push' thereby enabling a person to reach the zenith of success. Many of us aspire to try out our entrepreneurial skills by initiatin
Use a familiar “from” address.
People don’t like to open doors, or e-mail, from strangers. It’s best if your mail is sent from a familiar personality. At the very least, it should be from an address with your server/path, i.e., “jsmith@pethq.com.”
Make an offer, then make it again. And again.
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportuni
E-books are among the fastest growing segments of the publishing industry. As long as there are self-publishing authors, e-books will exist. So how can you profit from this trend?E-books need cover design just like print books. With traditional printing, the publishing
People don’t like to open doors, or e-mail, from strangers. It’s best if your mail is sent from a familiar personality. At the very least, it should be from an address with your server/path, i.e., “jsmith@pethq.com.”
Make an offer, then make it again. And again.
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportuni
Business management teams need to consider very carefully whether to open an additional outlet in an outskirts market. Building brand and making money is important and therefore you need to look at all options, possibilities and areas. When they review areas they need to be th
Plan on including a hyperlink to your offer in at least three places in your mail: between the headline and the body; in the middle of the body; and at the end. The whole point of your e-mail is to get respondents to take action, so give ‘em plenty of opportunity to do so. Example offer link: “Schedule your pet’s check up and get our free winter health guide today.”
Move the particulars to your website. People like to skim their e-mail, so whittle your message to its bare-bone essence: your offer and how to get it. Move all the proof points and other elaborations to a page on your website readers can reach via links. Example: “For more information about pets and cold weather, see our Seasonal Guidelines.”
Don’t neglect the opt-out. Let your readers be in control. Always include a reminder that they can link to a page to be automatically unsubscribed from future messages. This simple reassurance can often remove the taint of imposition from your e-mails and dissuade recipients from cutting you off.
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