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Member You - Selecting the Best E-News Service Provider for your Nonprofit
A good ORDER FORM for a fundraising or a direct sales letter must have the following 8 MINIMUM components:1) A set of CHECK BOXES for alternative positive responses, followed by text that SUMMARIZES one more time the BENEFITS (both psychic and material) the donors/customers would be getting.If you are thinking “but I’ve already detailed all those features and benefits within the body of my fundraising letter (or direct sales copy). Why should I repeat it again?” let me remind you an uncomfortable fact of direct mail
3. Focus on these
The money is in the list!!!If you've been online for sometime, you would have heard the above statement. It's all true. The importance of having your own list is crucial to your online success.But while all the gurus are building massive lists day in day out, you are left in the cold. Now is the time for you to build your own massive, responsive opt in list starting by this time tomorrow.Here is my five step formula1. Determine a nicheYou have to determine the market you want to build a list from. To do this you
- It is much less labor intensive.
- You won't be accused of spamming by your ISP.
- Distribution is fast and won't hog your computer's resources.
- You get reports on bounces and user response.
I advise against sending out your e-news yourself if you do not have a full-time technology staffer on hand. Even if you do, you run the risk of being identified as a spammer and having your organization's domain name (that means all emails from your organization, not just your e-newsletter) filtered. It's far better to outsource your e-newsletter distribution to a provider that is 100%-focused on deliverability (getting your e-news through to readers).
Before you start searching for the right provider, you need to define what you're looking for. Common features you'll want to include are the ability to easily move your database of emails and names in and out, opt-in set-up, reader tracking information, bounce management, ability to segment your list and personalization. You'll also need to estimate number of recipients and distribution frequency to ballpark service provider fees.
Here are a few tips:
1. Solicit recommendations on e-newsletter service providers from colleagues, based on your own parameters.
2. Research other providers and get additional input on those recommended.
I'm considering the following providers as a result of my research:
- Intelli Contact - User-friendly and fairly priced. Very focused on ensuring deliverability to e-news subscribers.
- Constant Contact - Also easy and fairly priced with a few less features. Good customer support.
- BrontoMail - More expensive but offers other tools such as e-survey distribution to e-news subscribers. Very service oriented.
3. Focus on these
The simple answer is that it means different things to different people, but I will elaborate.If you are a Amazon.com customer and you are browsing the "Product Details" of a specific book, you could interpret the Amazon.com sales rank to be a measure of the popularity of that book. The lower the Amazon.com sales rank number, the more popular the book as determined by the number of recent sales of that title through the Amazon.com marketplace. This is true in general, but if you really want to know about the popularity of a specific title,
I advise against sending out your e-news yourself if you do not have a full-time technology staffer on hand. Even if you do, you run the risk of being identified as a spammer and having your organization's domain name (that means all emails from your organization, not just your e-newsletter) filtered. It's far better to outsource your e-newsletter distribution to a provider that is 100%-focused on deliverability (getting your e-news through to readers).
Before you start searching for the right provider, you need to define what you're looking for. Common features you'll want to include are the ability to easily move your database of emails and names in and out, opt-in set-up, reader tracking information, bounce management, ability to segment your list and personalization. You'll also need to estimate number of recipients and distribution frequency to ballpark service provider fees.
Here are a few tips:
1. Solicit recommendations on e-newsletter service providers from colleagues, based on your own parameters.
2. Research other providers and get additional input on those recommended.
I'm considering the following providers as a result of my research:
- Intelli Contact - User-friendly and fairly priced. Very focused on ensuring deliverability to e-news subscribers.
- Constant Contact - Also easy and fairly priced with a few less features. Good customer support.
- BrontoMail - More expensive but offers other tools such as e-survey distribution to e-news subscribers. Very service oriented.
3. Focus on these
Industrial blowers are mainly used to circulate the movement of air and gas in ventilation applications. Their main function is to replace impure or contaminated air with fresh air by swirling it around. Almost every industry, including agricultural, chemical, medical, oil and gas, automotive, food processing, mining and construction use blowers for different purposes such as drying, reducing heat levels, reducing smoke and odors, processing and controlling gaseous fumes.Industrial blowers are manufactured using a range of durable plastics
Before you start searching for the right provider, you need to define what you're looking for. Common features you'll want to include are the ability to easily move your database of emails and names in and out, opt-in set-up, reader tracking information, bounce management, ability to segment your list and personalization. You'll also need to estimate number of recipients and distribution frequency to ballpark service provider fees.
Here are a few tips:
1. Solicit recommendations on e-newsletter service providers from colleagues, based on your own parameters.
2. Research other providers and get additional input on those recommended.
I'm considering the following providers as a result of my research:
- Intelli Contact - User-friendly and fairly priced. Very focused on ensuring deliverability to e-news subscribers.
- Constant Contact - Also easy and fairly priced with a few less features. Good customer support.
- BrontoMail - More expensive but offers other tools such as e-survey distribution to e-news subscribers. Very service oriented.
3. Focus on these
Accidents happen! But even minor mishaps can be major catastrophes for small business owners. Every year, thousands of companies are unprepared for the interruption caused by a minor fire, flood, and burglary or computer meltdown.According to a recent NFIB National Small Business Poll, man-made disasters affect 10% of small businesses, whereas natural disasters have impacted more than 30% of all small businesses in the USA . Creating, and implementing a Business Continuity Plan will ensure your business survives any disaster; man-made or
2. Research other providers and get additional input on those recommended.
I'm considering the following providers as a result of my research:
- Intelli Contact - User-friendly and fairly priced. Very focused on ensuring deliverability to e-news subscribers.
- Constant Contact - Also easy and fairly priced with a few less features. Good customer support.
- BrontoMail - More expensive but offers other tools such as e-survey distribution to e-news subscribers. Very service oriented.
3. Focus on these
There are many strategy models. Treacy and Wiersema provide a very valuable “value strategy” giving companies a set of three option (combination) to balance. It is, put very simply; about products, clients and streamlining operations.Yet even more simple is to observe the tennis player, or maybe better the chess player. One simple strategy is not to make mistakes. Let the other side take them first. Is this a defensive strategy or just common sense? If the opponent is starting an offensive attack and is gaining some initial games, you have
3. Focus on these Critical Factors:
- Ease of Use - It should be straightforward and fairly quick to import your mailing database, manage your list online, create and send e-newsletters and review results.
- Deliverability - Ask prospective providers what they do to ensure the highest probability of e-news receipt. Ideally, they will maintain a strict anti-spam policy, build relationships and feedback loops with major ISPs and get on white lists (lists of approved email addresses) to ensure your e-news is delivered. Ask what kind of information you get on bounces and how bounces are handled. You'll want to know which email addresses are hard bounces (the address no longer exists) and which are soft bounces (undeliverable at the present time).
- Reliability - Make sure your provider has a track record of reliable service. Ask for references or statistics to prove it. Your organization has too much to lose if something happens -- your email list gets copied or your newsletter goes out looking very different that the way you previewed it.
- Flexibility - You may want to switch from text to HTML format at some point, to send both for different purposes or to segment your email addresses by state or title.
- Tracking - One of the greatest benefits of e-newsletters is generation of quantifiable results. Make sure your e-newsletter provider tracks how many people (and who) get it, open it and/or click through to your website.
- Pricing - Usually a monthly fee based on size of your list and/or number of emails sent. Some providers also charge a modest one-time set-up fee. Constant Contact charges $50/month for 2,500-5,000 readers to whom you can send an unlimited number of emails. Intelli Contact charges $25/month for unlimited emails to 2,501-5,000 readers. BrontoMail charges $150/month for up
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