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Member You - The Top 5 Ways to Double the Response or More of Your Advertising
A great product does not necessarily mean you’ll even make enough money with it because your competitors with not-so-great products can sell more of theirs if they use certain marketing strategies that you’re not. We can learn some of the strategies and tactics used by some of the Master Marketers of not-so-great products and apply them to our great products to:1. Beat our competitors to a pulp; or 2. Create an impenetrable barrier for new competitors; or 3. Ensure our survival where competition is fierce; or 4. All of the above.An excellent case in point is Microsoft’s dominant Operating System (OS) software for computers. It started off as MS-DOS over a quarter of a century ago, and eventually became Windows XP today, with the next version called “Vista” on the way.Microsoft’s OS is generally felt to be inferior to Apple’s Operating System in many ways, even to this day -
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other sel
There are solutions to schools gone wild that do not drug our kids, mask the truth about where feelings come from, call anything I do good or teach character as a series of definitions and posters.More...I was encouraged to see a recent article (along with several in the last few years) "The Great ADHD Myth" by Jenny Hope in the London edition of Daily Mail.One true story: My friend J was told that both of her adolescent boys needed to be put on Ritlan if they were to continue in public school. J and her husband began researching, seeking wise counsel, and praying. They came to the realization that before drugging their boys they needed to try total parenting. J quit her corporate job and took on free lance work as a photographer. The family moved down in lifestyle and house. Immediately, not in a few months or years, when J became a stay at home Mom, the boys behavior in school improved
Promise?
Ok. The one thing I have to tell you, that is the basis of all advertising and what you must keep on your mind everytime you do your advertising is that:
Advertising is Salesmanship Multiplied
Have you read that before? If not, that’s okay...not many businesses know this. If they knew this, then there wouldn’t be so much trash on TV, in the newspapers, on billboards, in magazines and on the radio.
To understand the concept, imagine that each one of those people reading the newspaper (there could be thousands if not millions) are glancing at your ad. Salesmanship multiplied means having a lot of salespeople promoting your product or service to each one of those people...
with the same words, the same voice and all at the same time.
Why is this one idea so important? 2 reasons:
1) Advertising is leverage. Say you are putting an ad in a newspaper. That one square with your product or service that cost a few hundred dollars is going out to thousands of people. If that advertising works, then you will have a flood of business.
And if it doesn’t work, then you are out a few hundred. Look at your risk reward ratio: downside is several hundred. Upside is unlimited. It’s worth it to try it a couple of times to satisfy yourself that you are not losing out on all that upside potential.
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self
Out-sourcing your Catalog Management is a big step for any organization. It sounds great in theory, but the execution is not always clear. What exactly can you expect from the service provider? How does it really work? …and most importantly: Is it the right thing to do?Often the decision to out-source your Catalog Management function can turn out to be more advantageous than you had ever imagined. Not only is your data integrity maintained, but some additional unexpected side benefits may also be realized.Catalog Management companies have dedicated staff who are constantly working with parts data and manufacturers’ catalogs all the time. Many of them are former tradespeople with the expertise to also know part applications. In other words, they truly are knowledgeable experts in inventory parts. And when you out-source, they start to work for you. Not too many organizations can boast t
To understand the concept, imagine that each one of those people reading the newspaper (there could be thousands if not millions) are glancing at your ad. Salesmanship multiplied means having a lot of salespeople promoting your product or service to each one of those people...
with the same words, the same voice and all at the same time.
Why is this one idea so important? 2 reasons:
1) Advertising is leverage. Say you are putting an ad in a newspaper. That one square with your product or service that cost a few hundred dollars is going out to thousands of people. If that advertising works, then you will have a flood of business.
And if it doesn’t work, then you are out a few hundred. Look at your risk reward ratio: downside is several hundred. Upside is unlimited. It’s worth it to try it a couple of times to satisfy yourself that you are not losing out on all that upside potential.
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other sel
Factoring is an efficient and reliable way of meeting capital needs of the business. It is beneficial when a business promises to have definite profits in future but faces capital deficit to get the project completed.Factoring Fundamentals: Principles that govern factoring are same as those governing bank loans, credit cards and other such lending methods. The basics of factoring are divided into two main practices. When a factor purchases an estimated value of the future account receivables it is known as non-recourse factor practice. In non-recourse factoring the factor bears the bad debt risk and the business owner is required to pay interest to the factor for the period specified in the factoring agreement.The second full-recourse factor practice involves the use of invoice as a security to make a loan. In recourse factoring the factor has recourse to business owner if the concerned customer
And if it doesn’t work, then you are out a few hundred. Look at your risk reward ratio: downside is several hundred. Upside is unlimited. It’s worth it to try it a couple of times to satisfy yourself that you are not losing out on all that upside potential.
2) You are paying for it. It’s your blood, sweat and tears that is paying for that ad. Wouldn’t you want every last penny from it? Wouldn’t you want it to justify itself, prove itself to you?
Can you see now why everything follows from thinking about your ads as salesmanship multiplied?
Now that you are thinking along the same direction I am, it will be a lot clearer why the top 5 ways to double your response are true.
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other sel
You must become a business developer! Fall in love with learning how to carry and use your marbles at all times! Children under eleven years old ask first, then they tell because they are cute. Twelve years and older are not cute anymore. Now you have to give someone a reason first, then ask. Your tell & ask should not be more than 30 seconds. A TV commercial is 30 seconds. The Challenge is to use your imagination and give them a reason to give you what you want. The best tellers are the best sellers. You can always improve on, your tell, your reason.Carry three marbles at all times. The marbles remind you to A-s-k and you shall receive most of the time. Before you ask, (give) tell them a reason you should get what you want to serve humanity with humility. Telling is not selling; asking for what you really want is selling.90% of what you want,
There are hundreds of things you can change with every ad you put out. Some are words, size of the ad, colors, and so on. Too many in fact. What if I told you that the bulk of the response rate came from only optimizing 5 of those things, not several hundred?
And by optimizing, I mean either adding it in, or changing it every once in a while to see if it changes response. Here goes:
1) The first and most important aspect of marketing any product or service is the market you are aiming for. This can only be found by figuring out a typical profile of someone that is likely to buy or has bought your product or service.
The same ad in different markets may go from no response to thousands of responses. I did that with a client I was working with. We tried an ad in a bulletin and got only one response. We put the SAME ad in a sign and got over $36,000 worth of business within a couple of weeks.
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other sel
Searching for the Right EMR SolutionThe electronic medical record, or EMR, is a standard electronic database solution used by medical practices and medical service providers. The EMR solution technology effectively manages medical histories, records, and notes; however, all EMR solutions are not created equal. Before adopting an EMR solution, medical practices and medical service providers must search for the EMR solution that meets their specific needs. Two important needs common to most medical practices and medical service providers include medical transcription and SOAP note management.Sifting through EMR SoftwareThe best way to find what you’re looking for is to “begin with the end in mind,” as Steven R. Covey says. Companies may have a small staff, or they may still be using a transcription machine. A practice may need more security, more automation, and better control
2) The second most important aspect is the headline of the ad. Think about how you read the newspaper. Studies show that people just scan the headlines for the articles they are interested in reading (which their brains pick out in a split second). The same goes for your ad.
It is absolutely imperative that you have a headline!
And it cannot be just your company name, or some other self serving phrase. It has to be something that appeals to the reader.
Try a couple of different headlines. And try to put the word “You” in the headline. Studies show that the word “You” is the most compelling word in a headline. I would say it’s the second most compelling word. The first, in my opinion and experience is the reader’s name.
3) Your offer is the third most powerful thing to tinker with after the top two. The top two are just to get you noticed and getting noticed is over half the battle. Once they are reading your ad, you had better have a compelling offer.
Here’s a formula for a compelling offer that may be worth over $50,000 to you:
a) Something people want: You cannot sell something to someone if they aren’t interested.
b) Risk free: Take the risk away from the buyer for once. Let them feel safe purchasing your product or service. Use a guarantee.
c) Attractive price: This is of course important and is the topic of item 4 below.
d) Benefits to the person: What does your product do for them?
e) Credibility factor: You need to be believed. Establishing believability is one of the biggest challenges in today’s consumer society. But that’s the topic of another article.
So to recap the formula:
Something people want + Risk free + Attractive price + Benefits + Credibility = Irresistible Offer
4) Price: Most people think price is the biggest factor with any product or service. In fact, most of the time it is not. It can be a deciding factor with comparable products, but is not the whole story.
For example: if you needed brain surgery, and every doctor was charging $37,000 and you came across one guy that will do a “2 for 1” deal for $48.50, what would you think?
Test prices! Don’t just set them arbitrarily. Try higher and lower prices...I have seen both multiply results!
5) Tell them what to do (AKA the so called “call to action”): Most people with busy lives, running two jobs, juggling the kids, worrying about their debt aren’t going to sit there and try to figure out how to buy your product. If you don’t tell them EXACTLY how to get what they desire, then you will lost a lot of money.
Bonus 6) Yes, I put this one in because it is important. It’s testing. Testing is not part of an ad, it is more like what you need to do with your ads to find out if they are optimized (bringing you the highest return on investment they can).
Most newspapers, magazines and even now the Internet (Google Ads) have the ability to “A/B split test” or run the same ad with one variable changed...this is a good way to test headlines.
You must do this for every ad you run. Why? Well, just to give you an example: A Google
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