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Member You - Intranet Project Names - Some Ideas
How important is integrity when it comes to the field of internet marketing? Is this something that one can take sort of semi-seriously?I don't think so. Integrity is quite necessary in any field of indeavor, but it occurs to me that it might be especially important within the IM industry.The reason?Easy - from my observations there is a pretty good amount of "slippery" activity in this particular field. Onc
The functional ap
Autologica presents the fifth part in a series of articles that address some of the common problems and situations that arise in family-owned businesses. The articles are based on an interview between Al McClymont, CEO of Autologica Dealer Management Systems, and J.C. Aimetta, an expert and coach who specializes in family-owned businesses and who has ample experience consulting for this type of company.Al McClymont: Regarding th
In this famous quote from Act II of Romeo and Juliet, Juliet tells Romeo that a name is an artificial and meaningless convention, and the fact he is a Montague and she a Capulet (warring families) means nothing to their love.
However, there is some strong evidence from the UK's Cranfield University - and elsewhere - that the name one gives a project does have a marked impact on the behaviour and motivation of the people involved. It may surprise you, but the name you give to your Intranet Project could well be the most important decision you make in the early stages of mobilisation!
The Direct Approach
There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience.
The functional app
It goes by many names -- conflict prevention, conflict resolution, conflict management, the names go on. These terms were all created to combat a similar problem. For the most part, people who deal with these issues all agree with the same principle:Conflict resolution at an early stage is less costly and more manageable than trying to deal with its repercussions later.First, let’s discuss the types of conflicts we have observed
However, there is some strong evidence from the UK's Cranfield University - and elsewhere - that the name one gives a project does have a marked impact on the behaviour and motivation of the people involved. It may surprise you, but the name you give to your Intranet Project could well be the most important decision you make in the early stages of mobilisation!
The Direct Approach
There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience.
The functional ap
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it. Generating free or inexpensive publicity
The Direct Approach
There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience.
The functional ap There is an argument in faour of naming your Intranet Project the - wait for it - "Intranet Project"! Often, so-called "secret squirrel" names (where one has to ferret out from colleagues what Project Banana is all about) serve only to create an unnecessary air of mystique (fit only for secret M&A projects). They can also serve to be divisive, by separating 'people in the know' from people outside the immediate project audience. The functional ap The functional approach A functional name focuses on what the intranet does (e.g. search, find, access). This enjoys the same benefits as the direct approach, but affords one a little more poetic license. What about names like "Project Connect" or "Project Gateway", which serve to signal the core "must have" requirements for the project? The conceptual approach There is a problem with the direct or functional approaches; Research from Cranfield has demonstrated that people on projects tend to be very heavily influenced in their actions by the name of the project itself. If you call your project the Intranet project, it is a working intranet (i.e. the technology) that you will get. If your ambition was something much more visionary, such as a wholly new way of working for your people, you are likely to be disappointed! The conceptual name targets what is achieved by the functionality, rather than the functionality itself. For
How many times a day do we assume?How often do we verify the accuracy of our assumptions?Listed below are examples of common assumptions:You already know that your customer can't afford to buy what you're selling - so, why bother.You know without asking that the person you're talking to is the only one making the buying decisions - so, why qualify?Approach
When restaurants begin recruiting, there are a number of factors that have to be taken into consideration. These include human resource development and the requirement of employees. Along with effective management, logistics plays an important role. The number of employees required by a restaurant depends upon the scale of its operation, the level of mechanization, and the system of work.In the case of retail food chains, there may be
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