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Member You - Aspects to Consider When Setting Up an E-Commerce Website
I can’t stress how many job sites that are out there that specialize. There are so many. Anything and everything. From, physicians, medical, hospital jobs online, American Association of Blood Banks, for example. It just goes on and on and on and on. You have resources, insurance, IT, engineering, IT and software, landscaping and Trades, whatever job you’re looking for its out there.Whatever employee you’re looking for the net has a job site that specializes. Its all out there, there’s a job board that you can post your requirements and your job duty statement or ad. How do you find what will fit your recruiting needs? Type a search into Google, yahoo or what ever your favorite search engine is and hit enter! You may say that’s not new! Give me something that is of value!? Well, - instead of searching for a short term (i.e. jobs sites in Dallas…) be very specific with your job search. If you are looking for a certain trades person or IT professional search for what you require (e.g. carpentry’s in the (suburb) with 5 years experience). In many cases this gives you a
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce
Suppose you launch a product in the markets. You have complete faith in it and know that can work wonders for the customer who uses it. However this product could be sitting on the shelf for months on end if the target customer is not aware about its existence. Here is where the role of communication and promotion comes into the picture. Among all other promotional methods and props - car magnets could be one of the most inexpensive but effective ways to grab the eyeballs and achieve the desired effect.The desirability of car magnets is further enhanced when you add the convenience of use and the wide area (covered by the moving vehicle) that could be targeted with this simple device. An effective communication could be put across even in situations such as a traffic jam. The target audience is immediately attracted to a catchy tagline or slogan that is displayed on car magnets and the message is registered on the reader’s mind. The fact that car magnets can be customized to fit any size, shape and design suitable to the product or message also make them very attention
There is much to gain for a consumer which will encourage them to use an online store rather than the conventional shopping methods. These advantages are:
Choice - the web empowers the consumer and gives them increased choice of what to buy, when to buy and a greater range of prices. Vast selection online – when using the internet to browse for what to buy, products can be reviewed with no cost in money and relatively little time spent. Quick comparison – comparisons can be made on a range of areas including price, specification, quality and availability in a matter of minutes from the comfort of their own home.
Potential pitfalls that customers need to consider and therefore fears that need to be allayed by any potential e-tailer include:
• Customers prefer to make some buying decisions in store with certain products for example clothing, perfume & shoes.
• Some products require in-store help.
• Products that can have potential delivery problems.
• Some website tools to help customers reach decisions are inflexible, designed without considering how people really purchase.
When considering the consumer in relation to an online store, various ideas and notions need to be considered and reviewed.
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer.
Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce
There is so much involved in making your participation at a trade show successful. Most people think that showing up and promoting a business is all that is needed. This is not entirely true. Probably the most important aspect of attending trade shows is following up with potential clients afterward.Structure your tasks when you market your work at the next trade show. Divide them into groups of pre-show, at-show, and post-show. Of course the pre-show planning process is essential. You must have your graphic materials, brochures, and promotional products ordered, printed, and ready beforehand. At the trade show event itself, it is necessary to work on public relations, make contacts, give away promotional items, and circulate your marketing materials. However, even after the show has ended, your standard protocol should involve checking in with the connections you have established. You don’t want all of your hard work, time, and energy to be wasted by not following through. You come to a trade show to market your business, so be sure you are really trying to m
All consumers are generally risk averse, and will always attempt to try to reduce risk during the purchasing process. This is no different when dealing with an e-commerce customer. Therefore there is a need for the e-tailer to consider and deal with areas that help to reduce risk or perceived risk in the eyes of the consumer.
Guaranteeing customer satisfaction and ensuring that brand loyalty begins to grow will help to reduce the likelihood of a consumer worrying about risks. Also, if a customer is satisfied with all aspects of the service provided whilst they are shopping in an e-commerce store then there is not much of an incentive to risk trying to find an alternative and the customer is therefore likely to return and continue buying from this store. If they can maintain this ongoing relationship with their current provider then their perceived risks of online shopping will drop and they will be more likely to make larger and more frequent purchases from the supplier they are already happy with. Another important way to reduce perceived risk is to try and build up a marketing strategy and technique involving personal communication and word of mouth recommendations rather than company communication. This can only really be achieved by delivering risk free and quality service to every customer. This will then encourage existing customers to spread the word about the site and this helps to reduce pre purchase tension in new and prospective customers.
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce
As a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome, I'm quite familiar with the lies we tell ourselves.You know these lies. They're the ones that keep us stuck and away from our dreams. We might not be where we want to be in our business or our lives, but change is hard. It's uncomfortable. Worse, change forces us to face our fears.So the lies allow us to stay put. Right where we're stuck. They give us a reason NOT to change.And these lies keep us from having the business and/or life we've always wanted.So what are these lies? Below are a few of my favorites (although this is by no means an exhaustive list).1. If I would just work a little harder, I could get everything done. (This lie also has a part 2 -- the guilt that happens when you don’t get everything done.)Working harder isn't the answer. Having a realistic idea of what you can do in a day is.Unfortunately we're not Superman. We don't have super powers. We're human. And there's only so much we can do in one day by ourselves. (
There are two models of consumer behaviour that need to be deliberated upon when thinking about strategies and actions to take with the e-commerce site:
Expectancy Disconfirmation model – Potential consumers tend to evaluate website services by comparing their expectations with their perceptions and if the perceived service is better than or at least equal to the expected service then the consumer will be satisfied)
Perceived Control Perspective – It has been observed that modern people need to have control over any situations in which they find themselves. The higher the level of control over a website service situation, the higher their satisfaction with the service will be. This is not as simple as it sounds because the e-tailer or service provider needs to maintain control of the service experience.
There are various advantages to the retailer by using an e-commerce site. These include:
Overheads – overhead costs are comparatively low when compared to that of running a shop (hosting and a domain name can cost as little as ?120 a year plus VAT). Obviously storage and insurance also needs to be considered but the difference in cost is still vast.
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce
We've all heard about the importance of offering a product or service that is a good value. The better the value, the more sales you will make and the more money you will earn.Sometimes good value can be based on a low price, or finding an otherwise hard-to-find product or service. Good value can have more to do with customer service or service after the sale.But how about this one: the best value comes from a product or service that makes you FEEL good. Think about it for a minute.McDonalds and Burger King became restaurant giants not so much because they produced food at low prices, but because customers felt good when they ate there. Those companies earned some of the largest fortunes in the world based on the simple principle that millions of people had a good time and really enjoyed themselves when they visited their restaurants.There are a lot of products or services that provide a good value, but the ones that make us FEEL GOOD are the ones we'll buy time and time again.When you search for a new business opportunity or new product or s
On-Line Marketing ¬– by utilising various methods of search engine optimisation including the publishing of articles at online article sites, directory submission and the use of a text rich website many potential customers can be reached on the internet. The resulting good Search Engine Results Placement (SERP) can be used to reach out to new customers who may not have known your website existed before they used the search engine to try and find the products in question. Comparing this to marketing and promotion campaigns needed with a regular retail set up, an e-commerce website becomes an even more attractive idea. This search engine optimisation work can cost from as little as ?150 a month.
Global Market – the internet is obviously by its very nature a global tool. The potential customer base is infinitely bigger than a normal retailer would have. Other than for delivery purposes normal boundaries and travel restrictions are non existent, which means there is the potential to reach out to many, many more customers.
There are many ideas and customer considerations that need to be considered when setting up an e-commerce store. In order to capitalise on the advantages and opportunities presented by having an e-commerce site various different aspects of online shopping habits and consumer trends need to be considered.
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce
Did you know that at least seventy percent of people would rather not work at their current place of work? This is usually due to the rigors and demanding nature of the job. These demands are usually from an overbearing boss, unkind work mates or the time demands the job takes from the time you would like to spend on yourself or with loved ones and friends.Are you in this boat? Are you feed-up with your work? Are you exhausted from the daily grind of your work routine? Are you tired of not getting any break or breaks from your boss? Or are you unsatisfied with your current salary? Would you like to make more money by working at your own pace and at your own time from your own office, your home? Would you like to make money while being able to also spend time watching your family? Does all the above sound interesting or sound like what you would like to do? These are the questions that usually plague you when you get to the point where you would like some change in your life.The term that best describes what you would like to do is called a home business. You make
Research has shown that there are two main factors affecting customers when they buy online. These two factors are functionality and trust. Obviously the e-tailer has many chances to influence these two important parts of the online shopping experience.
By making their site easy to use and easy to navigate customers can become familiar with a site and more likely to return due to the efficient and uncomplicated experience they have had. Clear and uncluttered layout would also help to add to the consumer’s ease of use and convenience when they are shopping. Also there is a need for good speed of delivery in order to ensure customer satisfaction.
A company using an e-commerce needs to develop a clear and strong reputation for consumer trust by making sure it delivers in the following areas:
Utility: including speed of delivery, convenience, good deals & bargains
Brand elements: Companies need to develop online consumer trust by building a strong reputation for fairness, honesty and delivery of quality products
Marketing and branding within an e-commerce site
There are three main characteristics of a successful online brand. These are:
• The brand is highly dependent on customer perceptions.
• Perception is shaped and developed by the online product’s added value characteristics.
• These characteristics must be sustainable over time.
The three characteristics of a successful brand are multiplicative rather than additive, meaning that each one is essential in order for a strong online brand image to be created.
Online customers often interact and experience a brand quite frequently, making the experience more important than perceptions
In order to become strong and successful an online brand should promise:
• Convenience (better than offline or with competitors)
• Achievement (help customers achieve their goals)
• Fun and adventure
• Self-expression and recognition (by personalisation and customisation)
• Belonging (to a perceived online community)
When branding online, various aspects need to be considered. These aspects include:
Understand the customer - Requires more thorough understanding of desired purchase and usage experience in an interactive environment
Continually monitor competitors - Competitor ads and activities can be monitored online
Design compelling and complete brand intent - Greater opportunity to customize key messages.
Execute with integrity - Online interactions add concerns of security and privacy
Be opportunistic - Customization, early recognition of changing customer needs requires tailoring of positioning
Invest and be patient - Building brand awareness requires significant investment esp. for later movers; building brand loyalty is quicker if targeting effectively.
As can be seen if planned for and approached diligently and shrewdly an e-commerce site can be both profitable and successful. By choosing the right product, design, marketing and branding strategy an e-tailer can make the most of the opportunities presented by the internet. To find out more about website design http://www.bluestreamdesign.com
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