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Member You - 30 Truisms About eBook Authoring
Do you know one of the biggest problems affiliate marketers have online?It?s traffic.Yes! It?s that simple, one of the problems is, that if you have no traffic, you'll make 0 sales...It?s sad to say, but it is said that about 95% of affiliate marketers around the net are having problems to get traffic.You could have the best and most beautiful site in the world, but if you lack to bring real targeted visitors to your site you will most probably fail...But, don?t fear, you don?t have to be a Marketing Guru to succeed, I am just an ordinary guy, and my native language is not even english!If I can do it, I am sure you can do it to.So the question is, what can you do to start getting real targeted buying visitors to your site?Well, to define things, I have to ask you:Do you have some money to spend online or are you starting on a shoestring budget?Why am I asking you this?It?s simple, depending of how much money you have to spend online you will have to make a decision between the paid and free traffic generation
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target
I remember moving my family to Argentina as Vice President of Sales for Latin America. I was in charge of managing five regional offices, Argentina of course being one of them.In the company’s ten year history of selling into Latin America it had never exceeded $14 million (M) in annual sales. The Argentina office itself had never produced more than $400 thousand (K) in sales. My task was to increase the sales locally in Argentina, but more importantly throughout Latin America.I remember sitting in my office one day, looking out the window and wondering, “How the heck am I going to grow this business with problems in Mexico, Brazil, Puerto Rico and other hot spots? “How can I grow this business beyond $14M when no one in the past has been able to do so?” Forget the movie Sleepless in Seattle, I was “Sleepless in Argentina,” trying to map out a strategy. How would I make “sales” happen?! ”A confession to you the reader: I was scared! Please don’t tell anyone!One day while on the phone with a customer, I heard loud noises from across my office building.
Why? That’s difficult to say. But the following list of 30 Truisms gleaned from the experiences of successful eBook authors will help answer the question.
So, what are you waiting for? Read the list. Make the decision to author an eBook.
1. You will have access to a world-wide audience via the Internet 24/7 so your book store is always open. You will be amazed when you get downloads of your eBook from 100+ countries and you realize just how small the world really is.
2. You can afford to give away free updated versions of your eBook because of the low cost of making changes and the virtually free delivery system.
3. You can/must/should build a long-term relationship with your customers using email addresses supplied when your eBook is ordered. You can also use this list for communicating other offers to these same customers but never sell or give away your opt-in list.
4. Your readers are a valuable source of feedback on your current eBook if given the opportunity. You can also use their feedback, questions, concerns, and requests to get insights into what other topics need to be addressed for the same target market.
5. Communication skills are very important. You must learn how to write convincing ad and sales copy, effective eZine material, web site content and email communications. Enjoy the excitement of meeting new people all the time.
6. Being in control of the entire eBook authoring process is both a blessing and a curse. You don’t have to take orders and direction from anyone else. You are totally responsible for what happens with your eBook. It’s an exciting proposition.
7. eBook authoring can lead to self-employment. You can enhance current careers or start new ones. You can use your eBook as a secondary passive income or as a catalyst for an entirely new business. The possibilities are many.
8. Make your dream of writing a book come true. eBooks can fill your authoring needs within a workable time frame, with minimal financial investment, with reasonable effort and with success guaranteed.
9. You become involved in an adventure in creative writing, eBook technology, communication skills and building relationships.
10. You have the opportunity to share your expertise, passion, and knowledge with an audience that needs your help. As a bonus, you are leaving a written legacy of your experiences, wisdom and insights.
11. eBooks are the most cost efficient form of publishing available to you. Recovering your costs is guaranteed. Even if you never recover your initial financial investment, the experience of authoring a published book will still be worth it. Consider it an investment in you.
12. The friendly letter style of writing found in eBooks is conducive to the personal conversation that takes place between the author and the reader. Anyone can effectively communicate in an eBook using simple every-day language and some good planning. eBooks are not academic dissertations.
13. Because of the interactions possible between the author and the readers, it becomes a growth and learning experience for everyone. eBooks can be made as dynamic as you wish. Static standard published books don’t have that option.
14. As a published eBook author, you move from the realm of anonymous individual with plenty to share and no means to do it to a measure of importance because of your expertise as a published author. “Experts” have earned that status of respect.
15. The majority of eBook authors can effectively write their book with little or no research. By “conversing” with the reader sharing what you already know and have experienced, you can fill in the details of your Table of Contents. Write – Research – Write. Write your entire book from memory. Go back and fill in the gaps with research. Then edit (re-write) to your final draft before publishing.
16. You will learn as much about yourself as you will about your topic as you complete the eBook authoring journey.
17. While marketing and selling your eBook you are also marketing and selling yourself. You are creating a Brand of both the eBook and yourself. You will be changed forever and be forever changing.
18. The passiveness of earning income from your eBook may be new for many authors. You create your eBook once (excluding revisions) then go on with your life while the eBooks sells on the Internet 24/7 using auto-responders so you can carry on doing whatever you want to do. Passive income from working once and benefiting many times over is the principle that successful entrepreneurs use to build wealth.
19. An “ordinary” person becomes an “extraordinary” person by authoring an eBook. Authoring is a transformational process. It awakens the author within you and moves you in to new personal and professional territory.
20. eBook authors feel better about themselves acquiring inner and outer confidence, better self-esteem, more worthiness, recognition for their contribution to the world, and a sense of giving back.
21. Self-employment as an eBook author brings with it tax benefits you may not otherwise have had. Expanding a business around your expert status as a published author, allows you to “profit” from the experience. You can actually use your eBook to build a full time business for now or your retirement.
22. Authors come to realize very quickly how important the attitudes, skills, and knowledge they have acquired over the years is valued. By sharing wisdom through an eBook, you gain an appreciation for education.
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target
Can't get a date?No, I mean to your website.Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.How do they expect to get the sale (or the signup, or the download, or the ___) like THAT?It's all about converting "ho-hum" browsers to excited, active BUYERS ... right?Hmph. Not that way.Come with me as I tear through one crude, street corner come-on, showing you how it relates to YOUR direct response website ... and how marketing like this can grind sales to a screeching halt.::::::::::::::::::::::::::::::::: THE COME-ON :::::::::::::::::::::::::::::::::I was walking downtown on business the other day, and out of nowhere I hear:"HEY!!!"Ay, can I talk to you?"Come HERE."WHERE YOU GOIN'???!!"Umm ... excuse him? I was "GOIN'" faster.To get away from the fool.You probably don't realize it, but the mechanics of this barbaric come-on are components YOU experience on direct response sites every day.The sites that cause their visitors'
6. Being in control of the entire eBook authoring process is both a blessing and a curse. You don’t have to take orders and direction from anyone else. You are totally responsible for what happens with your eBook. It’s an exciting proposition.
7. eBook authoring can lead to self-employment. You can enhance current careers or start new ones. You can use your eBook as a secondary passive income or as a catalyst for an entirely new business. The possibilities are many.
8. Make your dream of writing a book come true. eBooks can fill your authoring needs within a workable time frame, with minimal financial investment, with reasonable effort and with success guaranteed.
9. You become involved in an adventure in creative writing, eBook technology, communication skills and building relationships.
10. You have the opportunity to share your expertise, passion, and knowledge with an audience that needs your help. As a bonus, you are leaving a written legacy of your experiences, wisdom and insights.
11. eBooks are the most cost efficient form of publishing available to you. Recovering your costs is guaranteed. Even if you never recover your initial financial investment, the experience of authoring a published book will still be worth it. Consider it an investment in you.
12. The friendly letter style of writing found in eBooks is conducive to the personal conversation that takes place between the author and the reader. Anyone can effectively communicate in an eBook using simple every-day language and some good planning. eBooks are not academic dissertations.
13. Because of the interactions possible between the author and the readers, it becomes a growth and learning experience for everyone. eBooks can be made as dynamic as you wish. Static standard published books don’t have that option.
14. As a published eBook author, you move from the realm of anonymous individual with plenty to share and no means to do it to a measure of importance because of your expertise as a published author. “Experts” have earned that status of respect.
15. The majority of eBook authors can effectively write their book with little or no research. By “conversing” with the reader sharing what you already know and have experienced, you can fill in the details of your Table of Contents. Write – Research – Write. Write your entire book from memory. Go back and fill in the gaps with research. Then edit (re-write) to your final draft before publishing.
16. You will learn as much about yourself as you will about your topic as you complete the eBook authoring journey.
17. While marketing and selling your eBook you are also marketing and selling yourself. You are creating a Brand of both the eBook and yourself. You will be changed forever and be forever changing.
18. The passiveness of earning income from your eBook may be new for many authors. You create your eBook once (excluding revisions) then go on with your life while the eBooks sells on the Internet 24/7 using auto-responders so you can carry on doing whatever you want to do. Passive income from working once and benefiting many times over is the principle that successful entrepreneurs use to build wealth.
19. An “ordinary” person becomes an “extraordinary” person by authoring an eBook. Authoring is a transformational process. It awakens the author within you and moves you in to new personal and professional territory.
20. eBook authors feel better about themselves acquiring inner and outer confidence, better self-esteem, more worthiness, recognition for their contribution to the world, and a sense of giving back.
21. Self-employment as an eBook author brings with it tax benefits you may not otherwise have had. Expanding a business around your expert status as a published author, allows you to “profit” from the experience. You can actually use your eBook to build a full time business for now or your retirement.
22. Authors come to realize very quickly how important the attitudes, skills, and knowledge they have acquired over the years is valued. By sharing wisdom through an eBook, you gain an appreciation for education.
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target
Our customers sometimes surprise us with the innovative and unique ways that they use our promotional products and items. If you thought that the only way to use promotional t-shirts was to hand them out at a trade show, take a look at some of the ways that our customers have used hand screened promotional t-shirts to promote their businesses.Customer IncentivesOne local company teamed up with a charity to raise money with a cricket match. The gimmick? The company purchased 500 shirts imprinted with the company logo and the charity’s slogan, and sold them through their outlets. All profits from the t-shirts were contributed to the charity, and on game night, anyone who arrived wearing the promotional t-shirt was admitted free to the match.Branding Your Marketing TeamGuerilla marketing, street marketing, whatever you want to call it – it’s the hot new way to market your product. Send out teams of teens to hand out free samples or promotional coupons on the street and dress them all in distinctive branded t-shirts. The
12. The friendly letter style of writing found in eBooks is conducive to the personal conversation that takes place between the author and the reader. Anyone can effectively communicate in an eBook using simple every-day language and some good planning. eBooks are not academic dissertations.
13. Because of the interactions possible between the author and the readers, it becomes a growth and learning experience for everyone. eBooks can be made as dynamic as you wish. Static standard published books don’t have that option.
14. As a published eBook author, you move from the realm of anonymous individual with plenty to share and no means to do it to a measure of importance because of your expertise as a published author. “Experts” have earned that status of respect.
15. The majority of eBook authors can effectively write their book with little or no research. By “conversing” with the reader sharing what you already know and have experienced, you can fill in the details of your Table of Contents. Write – Research – Write. Write your entire book from memory. Go back and fill in the gaps with research. Then edit (re-write) to your final draft before publishing.
16. You will learn as much about yourself as you will about your topic as you complete the eBook authoring journey.
17. While marketing and selling your eBook you are also marketing and selling yourself. You are creating a Brand of both the eBook and yourself. You will be changed forever and be forever changing.
18. The passiveness of earning income from your eBook may be new for many authors. You create your eBook once (excluding revisions) then go on with your life while the eBooks sells on the Internet 24/7 using auto-responders so you can carry on doing whatever you want to do. Passive income from working once and benefiting many times over is the principle that successful entrepreneurs use to build wealth.
19. An “ordinary” person becomes an “extraordinary” person by authoring an eBook. Authoring is a transformational process. It awakens the author within you and moves you in to new personal and professional territory.
20. eBook authors feel better about themselves acquiring inner and outer confidence, better self-esteem, more worthiness, recognition for their contribution to the world, and a sense of giving back.
21. Self-employment as an eBook author brings with it tax benefits you may not otherwise have had. Expanding a business around your expert status as a published author, allows you to “profit” from the experience. You can actually use your eBook to build a full time business for now or your retirement.
22. Authors come to realize very quickly how important the attitudes, skills, and knowledge they have acquired over the years is valued. By sharing wisdom through an eBook, you gain an appreciation for education.
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target
When a job vacancy attracts a popular response, the recruiter simply may not have time to read each and every application in its entirety. That's why it's so important to have a resume that catches the reader's immediate interest and gets your application the attention it deserves.If you fail at this stage, you run the risk of having your resume consigned to the pile marked 'regrets'. But because time is at a premium, it's also difficult to get feedback about why your application didn't make the shortlist.So if your resume isn't getting you through the interviewer's door for the jobs you want, it's time to re-think your strategy. Here are three questions to help you give your resume a quick assessment test:1. Do you know enough about your prospective employer?These days, it's easy to find out details about almost any company by doing research online. Enter the name in the search engine of your choice and look for the company website. If they have a section devoted to press releases or other media information, you may find freshly updated news about re
18. The passiveness of earning income from your eBook may be new for many authors. You create your eBook once (excluding revisions) then go on with your life while the eBooks sells on the Internet 24/7 using auto-responders so you can carry on doing whatever you want to do. Passive income from working once and benefiting many times over is the principle that successful entrepreneurs use to build wealth.
19. An “ordinary” person becomes an “extraordinary” person by authoring an eBook. Authoring is a transformational process. It awakens the author within you and moves you in to new personal and professional territory.
20. eBook authors feel better about themselves acquiring inner and outer confidence, better self-esteem, more worthiness, recognition for their contribution to the world, and a sense of giving back.
21. Self-employment as an eBook author brings with it tax benefits you may not otherwise have had. Expanding a business around your expert status as a published author, allows you to “profit” from the experience. You can actually use your eBook to build a full time business for now or your retirement.
22. Authors come to realize very quickly how important the attitudes, skills, and knowledge they have acquired over the years is valued. By sharing wisdom through an eBook, you gain an appreciation for education.
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target
One of the biggest marketing mistakes businesses make today is failing to educate their prospects and customers about the unique advantages that are being offered to them. The cornerstone of any marketing plan should be to educate your customers.You should first educate them about your product or service, and your company. Then you need to educate them about your industry in a way that is useful to them. The more you educate the stronger the business and the human bond will become. This will build rapport and trust. People like to do business with ethical people they can trust.For example, if you’ve reviewed 100 different manufacturers of the products you sell, let your customers know. It’ll impress them that you’ve screened out the products that don’t have the quality, dependability, or warranty, you know they want. Maybe you offer a guarantee that is longer or covers more potential problems than the one offered by your competitors. Your prospects and customers won’t know this unless you tell them.When you educate your customers, you are building both a business
23. The term life-long learning takes on an entirely different meaning when you embark on your eBook authoring journey. You are living this experience not just talking about it.
24. You are doing the world a favour by meeting the needs of niche markets that are often forgotten, dismissed or ignored by the standard publishers. Standard publishers have no interest in a market of 1000 to 10,000 people. But eBooks can reach this market and be profitable doing it. And much appreciated too. Analysis of your target market is a worthwhile experience in itself.
25. eBook authors are overwhelmed by their acceptance into the targeted niche market. Relationships are built, new friends are made, and communication is opened up through eBooks.
26. The thrill of checking your emails to see how many people have purchased your eBook – while you slept or were on vacation – is one that doesn’t diminish. It’s like magic that 4, 16, or 40 more sales occurred over the past few days while you carried on with life. It’s exciting to know that others value what you have to offer and that you are making a difference in someone’s life.
27. Identifying and working with niche markets opens up new worlds of opportunities for eBook authors. Working with several related niche target markets at the same time builds reputations and expands business opportunities.
28. Using the eBook as the focus on your business you can easily expand the goods and services you offer to your clients and customers. Consider the possibilities of an expanded business: CD/DVD versions of your eBook; other eBooks; teleseminars; workshops; training programs; consulting; coaching; joint ventures; affiliate marketing; web site hosting; keynote addresses; back of the room sales; co-authoring…
29. Authoring eBooks gives authors the opportunity to measure success in terms other than financial gain. This includes: contacts with people in a more intimate fashion, marketing to the world not just your local area, exchanging ideas with like-minded individuals, expanding your horizons for personal and professional development, satisfying your interest in sharing your expertise and passion, recognition for what you can offer to others, appreciation for small business owners…
30. eBook authors are on the leading edge of a technological revolution where portable devices like eBook readers will join the myriad of other devices transforming our lives. An entire generation is growing up with portable, instant, anywhere/anytime fulfillment of their needs. eBook sales are growing by 30-50% per year and will continue to grow as eBook reading devices improve. Current technology is providing eBook devices that are about the same size as a paperback with LED screens that making reading eBooks as easy on the eyes as reading a paperback.
It all adds up to just one thing! What an experience! What are you waiting for? Take your first step. Take a chance of a lifetime. Author an eBook.
© 2005 Paul Jackson
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