| Member You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Internet and Businesses Online > E Books > How One eBook Author Writes eBooks |
|
Member You - How One eBook Author Writes eBooks
Marketing Performance Measurement with Better Metrics lmost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done.With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through exchange processes. The marketing activities commonly include market research, new product development, product life cycle management, pricing, channel management and promotion.Two most conspicuous goals of marketing are the acquisition of new customers and the retention of the existing ones. Consequently, the effectiveness of marketing can be quantified and measured in numbers of new customers and new products purchased by the existing ones. Apart from this, there are aspects of marketing effectiveness that cannot be quantified. For instance, the status of a company, its ability to stay at the forefront of the customer's mind are also considered the benchmarks f I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whicheve Santa's Solo Christmas How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process.The countdown to Christmas is now in weeks rather than months. Christmas decorations have appeared in the shops, the first murmurs of Christmas parties are in the air and I find myself approaching my first Christmas as a Soloist.Recently I celebrated my 3rd Birthday is business - can you tell I love a good celebration?! However, for the first 2 years I ran my business part-time and worked 3 days a week in a corporate environment. For the past 2 years I had the best of two worlds at Christmas – the freedom and flexibility of a soloist and the indulgence of corporate Christmas parties.This year I have the best of one world – my world as a full-time Soloist. So how does a Soloist celebrate Christmas?I can see it would be tempting to let Christmas pass me by. There is me, myself, and I in my office; most of my clients are interstate or overseas; it is tempting to say it’s all too hard yet my love of a good celebration inspires me to create a way to make Christmas a special event in my business.Perhaps I could … • Have a Soloists Picnic wi The start of the process is the idea. That’s never been a problem for me. I consider myself an “idea” man; a person who can brainstorm both real and fanciful ideas that I hope others will recognize as important and ‘run with them’. I don’t have the time or energy to pursue all the ideas myself nor would I want to. Most people have marvellous ideas for eBooks. We’ve all said to ourselves, “Some day I would like to write a book about _____________.” Assuming you have the idea for an eBook, what happens next? Ignoring the formatting and research and gathering of resources and all those myriad of other things you must physically do to write the eBook, what is the process really like? I keep an expandable file folder for ideas. My optimism says it must be expandable! I also keep small notepads or scraps of paper handy at all times to record my wonderful ideas! One thing I’ve learned is to put enough detail into these notes so they make sense several days, weeks or months later. Too often I’ve re-read my jottings only to find out they don’t make any sense at all and I wonder why I even bothered to make a note in the first place. Or I frustrate myself because that gem of an idea is gone! Certain activities are more conducive than others for getting those little brain waves. I find driving the car or riding my bicycle on long rides produce most of my ideas. Waiting in doctor’s offices is inspirational. Talking to others about the topic also elicits good ideas which I promptly write down and thank the person to whom I am speaking for providing me with a good idea. So does going to bed and reading a magazine. I think it’s the nodding off that does it! I also like to play around with titles for my eBook. It’s great fun and gives your more creative side of the brain a chance to do something useful. Let you imagination loose on the job of a title. The more of these you write the more you are also painting that ‘big picture’ of envisioning your eBook in print. Think also about what graphics or pictures may appear on the cover. You will have many options when the time comes to choose a title. Enjoy the process. Everyone has some specific time of the day when she/he is at her/his best to write. Ideas may come at any time but writing and organizing thoughts require a special time for most people. My most productive time is early morning especially if I wake up early (even 4:30 a.m.!) and my brain has ideas flowing! I get up and write. If I have little time I will jot down ideas in point form under a heading so I have enough details to flush it out later. Whatever your time, you will probably, like myself, need some quiet time. Quiet makes me more productive and since I only write when I am ready to do so, I don’t want to waste any time. I let my ideas flow during these sessions. I handwrite my notes using short cuts for words. I also keep an outline of topics handy to jot down ideas under the appropriate topic so I don’t forget them. I use the computer and word processing software to produce the draft copies from my handwritten notes. I do this ‘translation’ of my notes to the keyboard ones during those times when I am not at my creative best like late afternoon or early evening. I still keep note pads handy for any ‘flashes of brilliance’ that may come my way. Once I’ve got the draft copy done I print it off with double or triple spacing and in a print quality as low as I can get to preserve my cartridge. The spacing is for corrections and changes which I do in red. If someone else is also going to proof your material he/she can write their suggestions in a different colour on the same draft copy. I also do this same thing using a red font directly on the document on the computer. I sometimes make a duplicate of the document and use the duplicate for editing. I also produce a “data sheet” for longer documents or projects that outlines what technical information I may require another time. The data sheet includes font types, sizes, colours for diagrams, special formatting used, tab settings, margin sizes, types of borders, location of graphics I used, … This is particularly a good idea if you plan writing a sequel to the material and is also much easier than going back to the original document to get the information. I store this information with the finished document in the same folder for easier reference. Something to think about! I usually read the draft document after I’ve printed it and carry it around with me for several days or weeks. Any opportunity I have to read it I can do so and make changes or add ideas. This is also a way to subconsciously be working on the document just by reminding myself it exists every time I look at it. The subconscious does good work! Make sure you jot down what the subconscious tells you, though, because this part of the brain isn’t too good at memory! I have a theory that you should only try to remember those things that are absolutely essential. Everything else should be written down for reference. If something is important to remember that with continual or repeated use it will make its way to your permanent memory. I marvel at ‘trivia’ experts but can’t figure out why they would keep so much stuff in their brain when so little of it is of much use. In any case, it is important that you leave the document alone for a while so you can move on to other things and return to it when the mood strikes or the deadline looms! Being ready to do the re-writing process is important. This necessitates something else in terms of planning. You can’t leave things to the last minute. You must write early, let the ideas percolate in the brain, write, re-write and edit then publish well before it needs to be ready. As soon as I know I must write something or have a deadline for completion of a project I immediately write out a “skeleton” of the finished product. You almost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done. I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whicheve Easy Ways To Get More Money For Your Car long rides produce most of my ideas. Waiting in doctor’s offices is inspirational. Talking to others about the topic also elicits good ideas which I promptly write down and thank the person to whom I am speaking for providing me with a good idea. So does going to bed and reading a magazine. I think it’s the nodding off that does it!If you are planning to sell your car in a private sale, there are some smart ways you can get more money for your car perhaps hundreds of dollars over its book value. Selling your car instead of trading it in is wise: you’ll get more than anything offered by your dealer. Keep reading and we’ll examine ways you can make money with your car sale.Prep It – If your car hasn’t been waxed for some time, now is the time to do it. Thoroughly clean the exterior including the body, bumpers, trim, and wheels. On the inside, vacuum the flooring and seats and use a sealant to bring out a rich shine on the dashboard. Remove spots, gum, or any other debris. Spray the interior with a warm and inviting scent. Check the trunk to make sure that it is clean and that the spare and jack are in place. Lift the hood and clean off the battery posts and make certain that all the hoses and wires are in place. Change the oil, oil filter, and air filter as needed.Display It – If able, leave your car on display in a high traffic area such as a mall, parking lot, intersection with si I also like to play around with titles for my eBook. It’s great fun and gives your more creative side of the brain a chance to do something useful. Let you imagination loose on the job of a title. The more of these you write the more you are also painting that ‘big picture’ of envisioning your eBook in print. Think also about what graphics or pictures may appear on the cover. You will have many options when the time comes to choose a title. Enjoy the process. Everyone has some specific time of the day when she/he is at her/his best to write. Ideas may come at any time but writing and organizing thoughts require a special time for most people. My most productive time is early morning especially if I wake up early (even 4:30 a.m.!) and my brain has ideas flowing! I get up and write. If I have little time I will jot down ideas in point form under a heading so I have enough details to flush it out later. Whatever your time, you will probably, like myself, need some quiet time. Quiet makes me more productive and since I only write when I am ready to do so, I don’t want to waste any time. I let my ideas flow during these sessions. I handwrite my notes using short cuts for words. I also keep an outline of topics handy to jot down ideas under the appropriate topic so I don’t forget them. I use the computer and word processing software to produce the draft copies from my handwritten notes. I do this ‘translation’ of my notes to the keyboard ones during those times when I am not at my creative best like late afternoon or early evening. I still keep note pads handy for any ‘flashes of brilliance’ that may come my way. Once I’ve got the draft copy done I print it off with double or triple spacing and in a print quality as low as I can get to preserve my cartridge. The spacing is for corrections and changes which I do in red. If someone else is also going to proof your material he/she can write their suggestions in a different colour on the same draft copy. I also do this same thing using a red font directly on the document on the computer. I sometimes make a duplicate of the document and use the duplicate for editing. I also produce a “data sheet” for longer documents or projects that outlines what technical information I may require another time. The data sheet includes font types, sizes, colours for diagrams, special formatting used, tab settings, margin sizes, types of borders, location of graphics I used, … This is particularly a good idea if you plan writing a sequel to the material and is also much easier than going back to the original document to get the information. I store this information with the finished document in the same folder for easier reference. Something to think about! I usually read the draft document after I’ve printed it and carry it around with me for several days or weeks. Any opportunity I have to read it I can do so and make changes or add ideas. This is also a way to subconsciously be working on the document just by reminding myself it exists every time I look at it. The subconscious does good work! Make sure you jot down what the subconscious tells you, though, because this part of the brain isn’t too good at memory! I have a theory that you should only try to remember those things that are absolutely essential. Everything else should be written down for reference. If something is important to remember that with continual or repeated use it will make its way to your permanent memory. I marvel at ‘trivia’ experts but can’t figure out why they would keep so much stuff in their brain when so little of it is of much use. In any case, it is important that you leave the document alone for a while so you can move on to other things and return to it when the mood strikes or the deadline looms! Being ready to do the re-writing process is important. This necessitates something else in terms of planning. You can’t leave things to the last minute. You must write early, let the ideas percolate in the brain, write, re-write and edit then publish well before it needs to be ready. As soon as I know I must write something or have a deadline for completion of a project I immediately write out a “skeleton” of the finished product. You almost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done. I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whicheve Ten Tips to Help Run a Project Team r words. I also keep an outline of topics handy to jot down ideas under the appropriate topic so I don’t forget them.In the past, you probably handled lots of projects on your own. But in today’s project culture organizations, you will be asked to work on a project team. And if you prove you work well in a team environment, you will be asked to head a project.Here are ten project management tips: to help you put together and run a successful project team for your organization.1. Analyze the kinds of skill members you will need before you begin to assemble the team. Don’t make judgments until you have considered all the tasks before the team.2. Choose people for the project not because they have time available or you will comfortable working with them but because they have the right skills. Get their supervisors’ support by either personally asking for their support or having your boss or the project’s sponsor request these individual’s cooperation.3. Prepare a skills inventory matrix. The x-axis would identify the individuals you have chosen while the y-axis would list responsibilities. Make sure you’ve covered all the talent needs the project will have. I use the computer and word processing software to produce the draft copies from my handwritten notes. I do this ‘translation’ of my notes to the keyboard ones during those times when I am not at my creative best like late afternoon or early evening. I still keep note pads handy for any ‘flashes of brilliance’ that may come my way. Once I’ve got the draft copy done I print it off with double or triple spacing and in a print quality as low as I can get to preserve my cartridge. The spacing is for corrections and changes which I do in red. If someone else is also going to proof your material he/she can write their suggestions in a different colour on the same draft copy. I also do this same thing using a red font directly on the document on the computer. I sometimes make a duplicate of the document and use the duplicate for editing. I also produce a “data sheet” for longer documents or projects that outlines what technical information I may require another time. The data sheet includes font types, sizes, colours for diagrams, special formatting used, tab settings, margin sizes, types of borders, location of graphics I used, … This is particularly a good idea if you plan writing a sequel to the material and is also much easier than going back to the original document to get the information. I store this information with the finished document in the same folder for easier reference. Something to think about! I usually read the draft document after I’ve printed it and carry it around with me for several days or weeks. Any opportunity I have to read it I can do so and make changes or add ideas. This is also a way to subconsciously be working on the document just by reminding myself it exists every time I look at it. The subconscious does good work! Make sure you jot down what the subconscious tells you, though, because this part of the brain isn’t too good at memory! I have a theory that you should only try to remember those things that are absolutely essential. Everything else should be written down for reference. If something is important to remember that with continual or repeated use it will make its way to your permanent memory. I marvel at ‘trivia’ experts but can’t figure out why they would keep so much stuff in their brain when so little of it is of much use. In any case, it is important that you leave the document alone for a while so you can move on to other things and return to it when the mood strikes or the deadline looms! Being ready to do the re-writing process is important. This necessitates something else in terms of planning. You can’t leave things to the last minute. You must write early, let the ideas percolate in the brain, write, re-write and edit then publish well before it needs to be ready. As soon as I know I must write something or have a deadline for completion of a project I immediately write out a “skeleton” of the finished product. You almost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done. I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whicheve The Hidden Goldmine Within Amazon rence. Something to think about!When we first think about buying books on the Internet, we think of Amazon.They are also the pioneers of what is now the fastest growing marketing model on the Internet right now - affiliate marketing.Geniuses they are, taking the concept of the commissioned salesman and applying it on to the Internet! And what's best, these salesmen do not have to deliver a sales pitch to every potential customer. What a great win-win, eh?There is a way to make it rich with Amazon's affiliate program. Don't promote books as an affiliate. Rather, promote high-end products like software (Microsoft Vista, Photoshop Elements etc) or even television sets and digital cameras.How do we promote these items? Simple. Through Google Adwords.Go to Adwords.com to see what it is all about. It only takes $5 to start.You will get about 4% for every item you sell. Now this might not seem like a lot, but when you are talking about a double lenses digital camera selling for $3000, then you will begin seeing the big picture. And if you think nobody will buy a $ I usually read the draft document after I’ve printed it and carry it around with me for several days or weeks. Any opportunity I have to read it I can do so and make changes or add ideas. This is also a way to subconsciously be working on the document just by reminding myself it exists every time I look at it. The subconscious does good work! Make sure you jot down what the subconscious tells you, though, because this part of the brain isn’t too good at memory! I have a theory that you should only try to remember those things that are absolutely essential. Everything else should be written down for reference. If something is important to remember that with continual or repeated use it will make its way to your permanent memory. I marvel at ‘trivia’ experts but can’t figure out why they would keep so much stuff in their brain when so little of it is of much use. In any case, it is important that you leave the document alone for a while so you can move on to other things and return to it when the mood strikes or the deadline looms! Being ready to do the re-writing process is important. This necessitates something else in terms of planning. You can’t leave things to the last minute. You must write early, let the ideas percolate in the brain, write, re-write and edit then publish well before it needs to be ready. As soon as I know I must write something or have a deadline for completion of a project I immediately write out a “skeleton” of the finished product. You almost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done. I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whicheve Education and Outsourcing, 2 Ways to Improve your Business. lmost invariably have ideas come immediately to mind or have questions you need answered. Write something down. This may include a fanciful title and possible topics or chapter titles. This again facilitates the subconscious brain working on the project in the background of your busy day. I also jot down any ideas that may be worth exploring, any people who readily come to mind who could help me, and any past experiences I’ve had or material I’m aware of that would help with the finished project. These initial notes I find the most helpful of all. The real value comes when I finally get back to being serious about working on the project. I’ve got that ‘kick-start’. I’m not starting with a blank slate but with something already written. A blank piece of paper or blank computer screen can be intimidating. It is so much easier to begin the writing with something already done.Develop your skills and talents to perfection and outsource what you lack. If you have a talent for writing, become the perfect salesletterwriter and if you don't know how to build a web site let an expert do that for you. By using education and outsourcing all tasks in your business are done well and you stay ahead of your competitors.1. Your Objective and StrategyIf you organize your business you formulate an objective and develop a strategy to reach that objective. You also define the tools that you need to make the strategy work. Like sales letters, budgets, investment in hardware and software, education has to be an integral part of your tool box. When you have the whole picture ready you have a very good idea what skills and abilities you need to bring the journey to a good end. But there is another thing.2. ChangesWe live in a time of rapid changes. Everything around us changes in an incredible speed and it effects us all. There is also an effect on the way we are doing business. New views on economics, technical changes, new and ve I also tend to work in spurts. I have a long period of time when the writing stage is paramount in importance. I “feel” like writing. I don’t want to work on the computer. Then I have a time when my brain just doesn’t cooperate and the creative writing isn’t coming. That’s when I do the technical stuff or transcribe my scribbled jottings on to the computer monitor. I work hard for a few days, get bored or tired, leave it for a while then come back to it with enthusiasm. That’s probably why I like to set an artificial targeted completion date well before the actual one. That gives me time to stop and start or start and stop whichever way you want to look at it! Much of what I’ve said here isn’t earth-shattering stuff. In fact, none of it is! But understanding how you operate best is important. Teaching others to understand how they operate is important too. There is no magic formula for doing work and accomplishing tasks. I work best in spurts. I do the thinking when I am ready to do it. I do the creative writing and jotting of ideas when I’m ready. I do the formal writing when my creative juices aren’t flowing but I have some energy. I do the editing and re-writing when I’ve had plenty of time to leave the project for a while and return to it, sometimes several times, when my mind is fresh or when I’ve had input from others. It works for me. What’s your personal story about producing written work? I’d be interested in hearing it. Know what works best for you and keep repeating it, refining it, massaging it… Perfection in your own mind! There is no better feeling than a job well done. © 2005 Paul Jackson
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business Truck Detailing Shop Business Case Study How To Manage Your Time In The Work Place
|