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Member You - Search Engine Optimization for Blogs
How To Improve Project Delivery Through Good Business Requirements including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to:Creating good business requirements not only assures that the proposed project will address all of the organization's needs, but it helps to guarantee that the project is delivered on time and on budget.Here are some of the key reasons that improved project delivery can be achieved through good business requirements.· You are more likely to receive approval sooner from all stakeholders regarding the intended purpose of the software. This will accelerate the remaining phases of the project and help to insure that original project deadlines are met.· Risks will be identified and mitigated early on in the project lifecycle. This will reduce or eliminate unnecessary project delays, avoid losing the trust of the stakeholders, and reduce the likelihood that unexpected costs will result.· The design process will take less time and the results will be more accurate. This will also accelerate the remaining phases of the project and ensure that the development cycle goes more smoothly.· The development process will take less time and there will be a less likely chance that key processes will be overlooked. Developers and database administrators will spend less time seeking answers or clarification on issues and more time on direct project-related tasks. 1) Make sure there are no road blocks in the path of a search engine crawler. There are sev Satisfied Employees, A Powerful Marketing Strategy Whether it’s a corporate blog, a news-type blog, or even a personal blog, optimizing your blog for the search engines is a must. There are some simple changes that you can make to WordPress and Moveable Type that will make your blog more search engine friendly and make the search engines beg for more (more post and content, that is!).Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.Recently I visited a store to buy pet supplies. I was given a pleasant greeting, assisted with my purchase and made to feel like a valued customer. It was a good experience until I paid for my purchase. The clerk began badmouthing the fact that her boss, the owner, took the afternoon off. The clerk seemed to feel obligated to tell me how much better she could run the business if she had the authority. I simply smiled, secretly wishing for the experience to be over as quickly as possible.I considered this to be an isolated case and dismissed it. The clerk was just having a bad day. I went in on another occasion and had a similar experience with another clerk. However, this time the other clerk didn’t seem to care if I bought anything or not. All she wanted to do was put down the owner.I haven’t been back since the second experience, nor do I feel comfortable referring anyone to the store. Based on my experiences, I have to assume that these em Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it’s a new blog, then you first need to make sure the blog software you’re using is set up so that it takes advantage of all of the possible optimization features. Then, announce it to the world, work on getting some links to it, and start making posts. WordPress Optimization If you’re using WordPress for your blog software, it’s important to make sure that your site is search engine friendly, meaning that it can easily be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible. It’s important to set up your blog’s software so that the URLs don’t contain a lot of variables. Instead, use URLs that include the post title or post name in them. For example, if you’re using WordPress you’ll need to set the permalinks so that it uses %postname% in the URL. You can also set up a specific category for the post archives, and you might consider using a keyword that’s related to your blog instead of the default, which is typically the word “archive”. Fintan Darragh of www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles--and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net - http://www.aleeya.net/category/WordPress/seo/ One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler. There are sev Why Do I Insist On Having My Own Business? our blog software, it’s important to make sure that your site is search engine friendly, meaning that it can easily be spidered by the search engine spiders. Just like optimizing a website, it’s important to have good title tags and meta tags. Keep in mind that blog software usually uses the title of your post as the title tag, so include keywords in your titles as much as possible.I've had my own business with varying degrees of success for the better part of 15 years now and have to ask myself the question that's posed with the title of this article from time to time. Sometimes I wonder why I was born with the idea in my head that having a job and working for someone else is such a bad idea? I mean most people have jobs and are perfectly content. But not me, I've always insisted that having a job and working for someone else is not the way to go.I suppose this is what's called the entrepreneurial spirit, and I was without a doubt, born with it. I have to wonder sometimes if it was for the best or it's going to be my demise? I suppose this is a normal feeling though, and I truly believe that in the long run it will be for the best. But there is definitely truth to what Ted Turner said on this subject; "My son is now an "entrepreneur." That's what you're called when you don't have a job."The dream still burns within me, no matter how hard I try to put it out. I tried to put it out for ten years by drinking a lot of alcohol…that didn't work. I don't drink any longer and the fire still burns, only now I realize how much time I wasted. I have to believe that it has all happened for a reason. Actually, I've come to the conclusion that's ex It’s important to set up your blog’s software so that the URLs don’t contain a lot of variables. Instead, use URLs that include the post title or post name in them. For example, if you’re using WordPress you’ll need to set the permalinks so that it uses %postname% in the URL. You can also set up a specific category for the post archives, and you might consider using a keyword that’s related to your blog instead of the default, which is typically the word “archive”. Fintan Darragh of www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles--and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net - http://www.aleeya.net/category/WordPress/seo/ One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler. There are sev How To Generate 200% to 600% More Profit With 'Fusion Marketing' ve”.You may have heard this called ‘Joint Venture’ Marketing. Or ‘Endorsement Marketing’. I’ve seen it called ‘The Greatest Marketing Secret in the World.’‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to medium sized business owner, this is a marketing method that can quickly deliver at least 6 benefits to your business:• Receptive prospects• Instant credibility for your product or service• Solid source of quick cash flow• High percentage of sales per prospect• Repeat business• Minimal expenseThis might require some new thinking on your part. The reason is simple. A key to successful marketing today is in embracing the concept. of ‘cooperation’ vs. what we usually think of in business, ‘competition’.Fusion Marketing can be summed up this way: ‘credibility by association.’When a credible person or organization becomes a ‘fusion marketing’ partner, allowing you to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds o Fintan Darragh of www.dech.co.uk has a great blog post called “Ultimate WordPress SEO Tips” (http://www.dech.co.uk/2005/11/ultimate-WordPress-seo-tips/). Mr. Darragh talks about permalink optimization and says, “The goal: stick more keywords up into the URL and remove the faff which nobody uses, to make the URL search engine and people attractive. Having keywords in your URL is an absolute must, especially when it’s as easy as WordPress makes it.” He also goes on to talk about getting rid of useless tags like the month, day, and year, as well as one important detail: whatever you do stick with the site structure you choose—otherwise you might end up with a lot of useless links to your site. Other tips that Mr. Darragh mentions are optimizing your page titles and your post titles--and installing a few plugins that are useful such as the “Related Posts Plugin” and the “Technorati Tag Generator”. There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net - http://www.aleeya.net/category/WordPress/seo/ One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler. There are sev Selling Yourself - It's Not About You e “Related Posts Plugin” and the “Technorati Tag Generator”.I recently found myself suffering from a lousy cold; all the coughing, snuffling and sneezing symptoms which send other people running for cover.I also found myself apologising to people I'd come into contact with - "You must excuse me, I'm suffering from the cold" would be my obvious statement.However, instead of any sympathy all I heard was - "Oh, I've got it too and my whole family's had it and it's a whole lot worse than yours!" Okay, so they didn't exactly say the last bit but that seemed to be the underlying message.This response isn't the best for people who want to be good at "selling themselves." To be a first class salesperson or a successful manager or just a good communicator, you need to be good at selling yourself and building rapport.So when someone says - "You must excuse me, I'm suffering from the cold," it's far better to say something like - "I'm sorry to hear that, it can be a real pain having the cold."Similarly, when some tells you about a holiday they've just had or about to take, don't say - "Me too, I've been there, it's great."Far better to say something like - "That sounds fantastic, I'm sure you'll have a great time!" Ask questions about the holiday and how they enjoyed it. You could then go on There are several other places where you can get specific tips about setting up WordPress in a search engine friendly manner, including: * SEO at Aleeya Dot Net - http://www.aleeya.net/category/WordPress/seo/ One of the best tutorials out there is one called “DYI Search Engine Optimization” by Lorelle VanFossen. Specifically, Lorelle (lorelle.WordPress.com) has some great tips, including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to: 1) Make sure there are no road blocks in the path of a search engine crawler. There are sev Assumption Based Marketing Vs. Fact Based Marketing including how to optimize your code, develop strong intrasite links, write with strong keyword usage, use categories and tags, and how to use ping services. Lorelle says that “the goal is to help search engine crawlers move through your website collecting information to be stored in the search engine’s database. The key to your blog’s data making it successfully into a search engine’s database is to:One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea.You start using the idea with no tracking mechanism that would allow you to measure the results of that piece. Then if business happens to come in you assume that it must be working and continue to spend time and money on a method that may or may not actually be working.Frankly, I don't want to spend a dime (or a minute of my time) on marketing that I can't measure.There are two reasons for this. The most obvious reason is - I want to know if I am wasting my efforts on something that doesn't work at all.The second reason is - if the marketing piece is working I want to know how well. I want to be able to compare it to my other marketing efforts and determine where my resources are best spent. I also want to be able to test variations of the piece and see if I can improve the response rate. An improvement in response rate adds directly to the bottom line because it doesn't cost any extra.In other words, if I have a choice between spending $300 on an ad and getting 10 responses or spending the same $300 and getting 20 responses I'd rather have the 20 every time. T 1) Make sure there are no road blocks in the path of a search engine crawler. There are several WordPress Plugins available that will help you take advantage of internal linking (like the Related Posts Plugin) which will link to other posts in your blog that are on the same topic. Other plugins that might be helpful are plugins that automatically generate a Google Sitemap file as well as plugins that help you categorize the site such as the WordPress Subdomain Plugin (http://www.webguerrilla.com/WordPress-subdomain-plugin/). Movable Type Optimization Miles Evans (http://www.webpronews.com/expertarticles/expertarticles/wpn-62-20060310Movable TypeSEO.html) says that “Movable Type is optimized quite well out of the box, but there are a few quick tricks to easily providing the spiders with some dynamic content.” He goes on to say that you need to optimize your template. “For my main home page and category index pages I hardcode most of my meta data. Your meta tags will be at the top of the template within the tag. You can get fancy on your index pages but I cannot really see why. Optimize these two templates by hand for whatever keywords you are targeting site wide.” Mr. Evans also has another article titled, “Best Movable Type Plugins” (http://www.webpronews.com/expertarticles/expertarticles/wpn-62-20060310BestMovable TypePlugins.html) that talks about his favorite plugins that help him get great search engine rankings. His favorite Movable Type Plugins for SEO are Dashify, MTPaginate, MT Blogroll, MT InlineEditor, MT-Textile, BigPAPI, as well as Ajaxify (a set of plugins that adds several ajax/javascript widgets into the Movable Type interface), CheckLinks, FormatList v1.0, and Better File Uploader for uploading files.Nicholas Carvan (http://www.nicholascaravan.com) has a great article about Movable Type optimization called “Optimizing your Movable Type blog for Google” (http://www.nicholascarvan.com/blog/optimizing_your_Movable Type_blog_for_google.html). In it he talks about PageRank (and how it relates to your internal linking on your blog), having keywords in your URL (which is important for all blog optimization) and blogrolling. He defines the term blogrolling very well, saying, “Blogrolling: Inbound links are gold, but in Google's eyes, not all links are equal. In particular, Google isn't wild about links contained within JavaScript - apparently they can index them, but that doesn't mean they always want to.” Once you’ve set up and configured your blog’s software, it’s important to make sure that you leave it alone—if you change your page URLs then any links that you’ve received from other bloggers may not be valid anymore. If you need to change your site’s structure (perhaps you’ve been blogging already and wish to use the tips from this article to optimize your blog), then you might want to take a look at the Objection Redirection WordPress Plugin(http://WordPress-plugins.biggnuts.com/objection-redirection-WordPress-plugin/) if you’re using WordPress. The Objection Redirection Plugin gives you a simple
HTTP = HTML link (for blogs, profiles,phorums):
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