ent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, commen

Bars deliver a huge youth orientated audience, which is increasingly difficult to reach through traditional media channels. An incredible 77%* of 18-19 year olds and 86%* of 20-24 year olds visited a pub, bar or club at least once in the last year.

They are central in UK society and lifestyles, where they play a variety of roles depending on the type of venue, its location and d?cor. Over recent years there has been a massive change in the marketplace with a definite shift from the old traditional pub to more branded chains targeting different consumer needs.

The Managing Director of Luminar, the largest operator of licensed venues in the UK, was quoted as saying “It was an absolute revolution in drinking habits, we changed hundreds of characterless boozers into thriving social centres.”

Spirit Group and Mitchells & Butler (once the Bass estate) are now the two largest managed pub companies. However, their pubs are spread across several sectors, including pub restaurants, whereas the high street is still led by JD Wetherspoon plc*, with some 500 fairly traditional pubs and 60 Lloyds caf? bars. Mintel’s consumer research into brands carried out for this report shows that JD Wetherspoon pubs were used by far more adults than any other bar brand.

Most Wetherspoon pubs are traditional, are not heavily branded and do not allow advertising, and it is the smaller companies which have succeeded best in creating striking young people’s venues (YPVs). Among these has been the Yates Group, with Ha! Ha! Bar & Canteen as well as the Yates Wine Lodges.

They are great meeting places for friends, couples and colleagues to discuss the latest trends and current events. Which is why many advertisers have identified pubs, bars and clubs as perfect outdoor advertising environments to not only educate potential customers about their brands but also generate a real topic of conversation among the trend-setters and opinion formers who frequent the venues through sampling, beermats and promotional activity. Lynx recently used outdoor media in bars: posters, stickers and drinks coasters in night clubs for its Click campaign to great effect.

The recent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, comment

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The Managing Director of Luminar, the largest operator of licensed venues in the UK, was quoted as saying “It was an absolute revolution in drinking habits, we changed hundreds of characterless boozers into thriving social centres.”

Spirit Group and Mitchells & Butler (once the Bass estate) are now the two largest managed pub companies. However, their pubs are spread across several sectors, including pub restaurants, whereas the high street is still led by JD Wetherspoon plc*, with some 500 fairly traditional pubs and 60 Lloyds caf? bars. Mintel’s consumer research into brands carried out for this report shows that JD Wetherspoon pubs were used by far more adults than any other bar brand.

Most Wetherspoon pubs are traditional, are not heavily branded and do not allow advertising, and it is the smaller companies which have succeeded best in creating striking young people’s venues (YPVs). Among these has been the Yates Group, with Ha! Ha! Bar & Canteen as well as the Yates Wine Lodges.

They are great meeting places for friends, couples and colleagues to discuss the latest trends and current events. Which is why many advertisers have identified pubs, bars and clubs as perfect outdoor advertising environments to not only educate potential customers about their brands but also generate a real topic of conversation among the trend-setters and opinion formers who frequent the venues through sampling, beermats and promotional activity. Lynx recently used outdoor media in bars: posters, stickers and drinks coasters in night clubs for its Click campaign to great effect.

The recent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, commen

onsumer research into brands carried out for this report shows that JD Wetherspoon pubs were used by far more adults than any other bar brand.

Most Wetherspoon pubs are traditional, are not heavily branded and do not allow advertising, and it is the smaller companies which have succeeded best in creating striking young people’s venues (YPVs). Among these has been the Yates Group, with Ha! Ha! Bar & Canteen as well as the Yates Wine Lodges.

They are great meeting places for friends, couples and colleagues to discuss the latest trends and current events. Which is why many advertisers have identified pubs, bars and clubs as perfect outdoor advertising environments to not only educate potential customers about their brands but also generate a real topic of conversation among the trend-setters and opinion formers who frequent the venues through sampling, beermats and promotional activity. Lynx recently used outdoor media in bars: posters, stickers and drinks coasters in night clubs for its Click campaign to great effect.

The recent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, commen

Which is why many advertisers have identified pubs, bars and clubs as perfect outdoor advertising environments to not only educate potential customers about their brands but also generate a real topic of conversation among the trend-setters and opinion formers who frequent the venues through sampling, beermats and promotional activity. Lynx recently used outdoor media in bars: posters, stickers and drinks coasters in night clubs for its Click campaign to great effect.

The recent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, commen

ent change in the licensing laws will have a dramatic effect on the dwell times in bars, which is currently around 2-3 hours. Customers are able to spend more time in the venues than ever before, with many licensees typically opening for an extra hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and put to an end to the 11 o’clock last orders rush, with punters drinking against the clock and all leaving the pubs at the same time.

BBPA Director of Communications, Mark Hastings, comments: “The new licensing system has brought our very outdated drinking laws into the modern era…the change is about treating adults like grown-ups, and giving them more choice for a social life after eleven o’clock.“

The effectiveness of bars at attracting a lucrative youth orientated audience has led to a flood of outdoor advertising spend in bar media from a huge range of categories, including Telecommunications, Films, Entertainment, Motoring, Toiletries & Cosmetics, Drinks and Gaming.

O2, Warner Bros, Channel 4, Ford, Nivea, WKD and Xbox have all recognised the effectiveness of bar media at reaching this notoriously difficult to reach audience.

As a result the Outdoor advertising association of Great Britain has reported massive growth in the outdoor advertising industry year on year.