If you are trying to generate revenue from either advertising or selling subscriptions to premium information, your content must be tightly aligned to the needs of your site visitors. Profitability comes from repeat visits or subscription renewals and people only come back if they love what you write.

So what makes great content?

Here is a checklist that should help you to think through the style, tone and voice of your content, aswell as the substance.

And don't forget on the internet, content is not just about the written word. Think about audio, video and images, but keep the style consistent across all mediums.

Here we go.....

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  Why Women Talk and Men Don't
  I had an interesting experience last week…if you have spoken to me in the past few weeks, you’ll know that I’ve sounded like I’ve had a permanent case of laryngitis. What I actually had was a cyst on my throat. It’s like a big blister and the only way to get rid of it was to cut it out. So if I wanted to speak clearly again, I had n
  s to premium information, your content must be tightly aligned to the needs of your site visitors. Profitability comes from repeat visits or subscription renewals and people only come back if they love what you write.

  So what makes great content?
  
  Here is a checklist that should help you to think through the style, tone and voice of your content, aswell as the substance.
  
  And don't forget on the internet, content is not just about the written word. Think about audio, video and images, but keep the style consistent across all mediums.
  
  Here we go.....

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    So what makes great content?
    
    Here is a checklist that should help you to think through the style, tone and voice of your content, aswell as the substance.
    
    And don't forget on the internet, content is not just about the written word. Think about audio, video and images, but keep the style consistent across all mediums.
    
    Here we go.....

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      And don't forget on the internet, content is not just about the written word. Think about audio, video and images, but keep the style consistent across all mediums.
      
      Here we go.....
      • Highly relevant How Do Autoresponders Work?
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        Here we go.....
        • Highly relevant to the audience, in both content and the tone in which it is presented
        • Exclusive and unique – Try and ensure that your audience cannot get the information you provide anywhere else
        • Frequently updated - Ideally a site should be updated every day. Of course this will depend on the nature of the content, but you must ensure your members have a reason to keep coming back to the site.
        • Current - Make sure your content is right up to date. If you give people yesterdays news, they will seek current news elsewhere.
        • Punchy – People read

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