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    How to Boost Exports Through Laboratory Accreditation?
    Every businessman desires that he should be able to export maximum and that whatever he exports be readily acceptable to clients in the world market without any hassle. This is possible only if he exports quality products which have been tested by a reliable laboratory in his own country.But the question remains as to how can we be sure that the results provided by a certain lab are really authentic? It is this requirement of authenticity that forces us to approach a lab that is accredited according to the requirements of international standard, ISO 17025.For exporters, it is a big headache whether the product their clients are exporting comes up to the requirements of the international standard. Exporters might have also obtained valid certificate for the same, yet the importer would not necessarily have confidence that the laboratories' certificates obtained will be accepted. For his own satisfaction, he may require the product to be tested again. This creates difficulty, delay, and leads to wasteful extra costs.The overseas importer on his part would be safe from all troubles at his end if he trusts the test certificates issued in the exporter's country which is the only sensible way left for both the parties if they use the services of accredited laboratories.A National Accreditation Council (NAC) in any country ensures whether the laboratory is competent to undertake the tests; the equipment used was fit for the purpose; the testing methods were appropriate; the staff fulfilled the required standard of competence; appropriate records were kept; and much, much more!ISO 17025 is an international standard that spells out general requirements for the competence of testing and calibration laboratories, which are 25 in number: 15 pertain to management, while 10 belong to technical side. The standard contains all such requirements that testing and calibration laboratories have to meet. This would be necessary if the laboratories wish to demonstrate that they operate a quality system, are technically competent and are able to generate technicall
    d to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologicall

    How To Find Venues For New Food Concession Operators
    One of the most difficult challenges that new food concession operators face is how to find venues such as fairs, festivals, and other events and then how to convince the management of those venues that it is their best interests to have them attend.Fairs and festivals are always looking for new and somewhat unique items to have at their venue, after all they want increased attendance and fairs and festivals that are always the same have a tendency to see attendance slowly drop from one year to next.If you, as a new food concession operator, are providing nothing more than a “me to” menu with nothing new, exciting or out of the ordinary you will definitely have an uphill challenge to obtain space. New and exciting does not have to mean some exotic food, although a new or unusual food concept is usually a fair management grabber, it can mean a well or uniquely decorated trailer, or unusual outfits for the staff. Always be careful if you are trying to promote anything that is audio oriented, theme music can be a negative as far as some fair managers are concerned.I always suggest that food concessionaires produce a small but meaningful electronic brochure, showing what their food concession trailer looks like, inside and out, outlining the menu and prices, and how many customers can be served per hour. This gives the fair management a feeling that you are professional and that you take the food concession business seriously. A food concession operator must always remember that the quality of the food concessions are always viewed, by the attendees, as a major part of the total fair experience. Bad or poor food quality or poor health standards and the attendees will say that the fair was bad or poor. Highlight your commitment to cleanliness and quality and as time progresses add the fairs, festivals and any other events that you have attended as references.Do not get frustrated, filling out concession forms for fairs and festivals can be likened to sending out resumes. In the beginning you have to send out a lot in order to get a response from a
    Social scientists, socioeconomists, and social psychologists are increasingly pointing to the fact that the social mood in the United States, and across the world’s culture and civilization is turning bad and that overall social mood is going to get a lot worse before improving. Research graphs and diagrams, such as the Elliot Wave Principle, underscore the finding that there is a natural ebb and flow of social mood (positive vs. negative) and that darker times, socially and politically, lie ahead of us, creating increased tension and negativity. Nowhere is this negative mood more evident than in the bloggosphere where incivility, disrespect, meanness, bullying, and demeaning behavior rule the day, and the posts. What is it that accounts for this negativity among bloggers and what can be done to perhaps soothe and diminish their high degree of vitriol, rancor, meanness, incivility and disrespect?

    I've followed the negativity of blog discussions mainly from the perspective of being curious about the nature of the interactions where the behaviors are as interesting, if not more so, than the content.

    There’s no question passion drives many a blogger’s interactions. Unfortunately, passion is often used as an “excuse” (it’s never a “reason”) to treat another blogger disrespectfully or in an uncivil manner.

    Curiously enough, research also points to increases in the number of heart attacks, cancer incidents, obesity rates, diabetes, suicides, spousal abuse incidents, etc. What’s the connection?

    Whether it’s an increase in incivility or in life-threatening illness and disease, these statistics do not mean that I have to engage in anti-social or self-destructive behavior.

    One can choose what behaviors support one to live a healthy lifestyle and which don't. The same reasoning is true for whether one chooses to be civil or uncivil, respectful or disrespectful, hurtful and harmful or compassionate and understanding in my relationships and interactions, on blogs, that is, in how one chooses to show up in the world.

    Shakespeare said, "An event is neither good nor bad, only thinking makes it so." So, why is one’s "thinking" so negative? What belief systems, mental models of the world and people in the world, assumptions, misconceptions, misperceptions does one have hard-wired into their brain that bring one to reactivity, to negativity in the face of just, well, “words”?

    So, with respect to how I show up in the bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving.

    In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!”

    Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture.

    When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs.

    Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting, compassionate, respectful manner that transcends simple "exchange of knowledge and information."

    So, while the research is what it is, that does not mean one cannot consciously choose how one wants to be in relationship, is dialogue, in conversation when blogging.

    So, how does one become more conscious of one’s blogging behaviors? How does one become conscious of what’s driving one’s negative blogging behavior? By consciously considering what’s underneath one’s need to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologicall

    Heroes and the Evolution of Comic Books
    Heroes came out of nowhere at the beginning of this TV season and has turned into a runaway hit show. This was not entirely unexpected; NBC had a lot of confidence in Heroes from the beginning. However, no one could have legitimately expected Heroes to become the top 15 hit and ratings phenomenon that its become. Why, I suppose, is the question. Why has Heroes become such a great hit? What is the shows appeal?Heroes is a comic book story, through and through. Regardless of what comic you believe it to be knocked off of, all comic are derivative of something or other, and Heroes certainly has its unique qualities anyway. What Heroes does better than any of the comic book adaptations before it, is actually act like a comic in its execution. Of course, Heroes is the first real comic book story to make its way to prime-time live action TV. Smallville might be considered, certainly now, but that show, from the very beginning, considered itself a teen drama. Only now is it getting deep into DC mythology.Heroes, on the other hand, is paced like a comic book. Every episode is an epic adventure, serial in nature, that covers a wide array of characters in a methodical manner. The writers are taking their time with the story, allowing the characters and relationships to develop in a way that we haven’t yet seen in comic books.Why haven’t we seen it, however? Why haven’t there been more attempts to bring the comic book aesthetic to television? Have there been fewer break out comic books in the past ten years? The BuddyTV article examines this question with great insight and precision.
    se” (it’s never a “reason”) to treat another blogger disrespectfully or in an uncivil manner.

    Curiously enough, research also points to increases in the number of heart attacks, cancer incidents, obesity rates, diabetes, suicides, spousal abuse incidents, etc. What’s the connection?

    Whether it’s an increase in incivility or in life-threatening illness and disease, these statistics do not mean that I have to engage in anti-social or self-destructive behavior.

    One can choose what behaviors support one to live a healthy lifestyle and which don't. The same reasoning is true for whether one chooses to be civil or uncivil, respectful or disrespectful, hurtful and harmful or compassionate and understanding in my relationships and interactions, on blogs, that is, in how one chooses to show up in the world.

    Shakespeare said, "An event is neither good nor bad, only thinking makes it so." So, why is one’s "thinking" so negative? What belief systems, mental models of the world and people in the world, assumptions, misconceptions, misperceptions does one have hard-wired into their brain that bring one to reactivity, to negativity in the face of just, well, “words”?

    So, with respect to how I show up in the bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving.

    In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!”

    Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture.

    When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs.

    Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting, compassionate, respectful manner that transcends simple "exchange of knowledge and information."

    So, while the research is what it is, that does not mean one cannot consciously choose how one wants to be in relationship, is dialogue, in conversation when blogging.

    So, how does one become more conscious of one’s blogging behaviors? How does one become conscious of what’s driving one’s negative blogging behavior? By consciously considering what’s underneath one’s need to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologicall

    6 Tips To Improve Your Blog Articles
    For you to write a great blog post I believe that it must consist of the following things:Tell us a storyIf you're like me, you don't read blogs like you would an essay i.e. yawning and wiping the odd tear of sadness from your cheek. You read blogs because they're personal, because you get to know the author in a way that isn't shown in academic writing.Address your readersDon't forget who you're writing for. People will return to your blog because you're speaking to them and not simply writing a diary. The more you can relate your words to those who read your blog, the more they'll appreciate what you're doing and ultimately the more blogging success you'll have.Spend time on your headlineThere are many posts in the blogosphere about how important your headline is. The best headlines are not just written for Google or Digg. Your headline is an opportunity to halt people in their feed reader tracks. It must be engaging, specific, and invite a clickthrough. Equally important, it must reflect the content.Use imagesA blog post with images is much more appealing to the eye than one entirely made of text. It's much more likely to be read and will help the reader remember the content.Optimise your images for the web so you don't use unecessary bandwidth and stay clear of cheap looking clipart that devalues your blog. Photographs are best, although well done illustrations can be equally effective.Char from Essential Keystrokes writes about Thirteen Things Every Website Needs and has this to say on images:A picture is worth a thousand words and a well-placed picture or graphical element will save your web site from eternal loneliness.Ask us questionsThis is an important point to help gain more blog comments. There are other things you can do, such as
    bloggosphere, the bottom line is the degree to which I am "conscious" — whether I am consciously aware of “how I am” and “who I am” while blogging, and relating to others in a blog community, or am I “unconscious”, being reactive, with no conscious thought of how I am behaving.

    In our current culture in the U.S. where most folks are obsessed with ego needs for control, recognition and security, it's no wonder that most folks' thoughts are "killing thoughts" as opposed to "healing thoughts." The mantra underlying most of our interactions and interrelationships is: “It’s all about me! Out of my way!”

    Moreover, in a culture where many folks gain their sense of identity ("who I am") from a direct association with their "knowledge and information" (the database in their brain), it's no surprise that much of the incivility and reactivity on blogs comes from the perspective that: "When you disagree with my information, well, you disagree with me", and because such disagreement is just too much of a hit to many folks' egos, they react (fight, as opposed to flee or freeze). Agreeing to disagree and engaging in constructive dialogue are fast becoming a lost art forms in Western culture.

    When folks are "unconscious" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs.

    Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting, compassionate, respectful manner that transcends simple "exchange of knowledge and information."

    So, while the research is what it is, that does not mean one cannot consciously choose how one wants to be in relationship, is dialogue, in conversation when blogging.

    So, how does one become more conscious of one’s blogging behaviors? How does one become conscious of what’s driving one’s negative blogging behavior? By consciously considering what’s underneath one’s need to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologicall

    Hiring Mistakes: Find and Fix Them Fast!
    Let’s assume you’ve completed your hiring process, your new employee is on the job, and training is underway.Wouldn’t it be wonderful if there were a tool you could use that would let you know for certain whether each new employee was a hiring mistake or a hiring success? Well, there is such a tool and I’m going to share it with you right now.It’s called the Success Predictor Tool and it consists of a checklist that you will review at 45 days and 85 days of employment.The Success Predictor Tool lists 19 of your new employee’s key behaviors and characteristics. You will rate each one as either ‘satisfactory’ or ‘unsatisfactory’. It’s important to be clear about the meaning of ‘satisfactory’ and ‘unsatisfactory’ in this context so let’s take a closer look at how we define these terms.‘Satisfactory’ means your new employee’s behavior is good, considering the training he or she has received. Satisfactory is simply the passing grade and a pass is a pass. Whether it is a solid pass or a fantastic pass is not terribly important when using the Success Predictor Tool.This is no time for rose-colored glasses—call each category of behavior exactly like you see it. Do NOT rationalize poor performance out of misguided kindness or because some of the other categories are exceptionally strong.If you find yourself agonizing about how to rate a category, ask yourself this, “If the performance in this category NEVER improved, would I be happy with it?” If you wouldn’t, rate the category ‘unsatisfactory’.By the way, if others are training or supervising the new employee, ask them to help you with the checklist. Try not to think about each behavior too long. Your first instincts are usually the most accurate when using this tool.Here is the list of behaviors that you will rate as either satisfactory or unsatisfactory, given the training and job experiences of the new employee to date:1. Number of times late.2. Number of times absent.3. Quality of work.4. Quantity of work.5. Response to training and ab
    s" of “how they are” and “who they are”, when folks are unable or unwilling to engage in self-reflection, their tendency is to associate and behave with a herd mentality — witness the vitriol, the high-pitch ever-escalating level of disrespect, sarcasm (in the guise of "humor"), mocking, bullying, that is taking the place on blogs.

    Much of the negative and disrespectful exchanges in blogs has to do with how one relates to another human being. Life is relationship — the manner in which one chooses to, consciously or unconsciously, relate to, "meet", "see" and accept another person. What’s happening in the bloggosphere is a manifestation of a blogger’s internal conflict that manifests as a failure to relate to another individual in an accepting, compassionate, respectful manner that transcends simple "exchange of knowledge and information."

    So, while the research is what it is, that does not mean one cannot consciously choose how one wants to be in relationship, is dialogue, in conversation when blogging.

    So, how does one become more conscious of one’s blogging behaviors? How does one become conscious of what’s driving one’s negative blogging behavior? By consciously considering what’s underneath one’s need to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologicall

    Get Your Printers to Print Your Business Cards in Bright Colours
    Get your printers to print your business cards in bright colours as this attracts the eye and few people will be able to resist taking a card from you. You need the name of your business to be printed in bold letters so that it is easy to read. The backs of the cards can be utilised by printing any snippet of information you might want to advertise about your company, or it could be used to display your advertisements of your special offers.Always take your cards with you no matter where you go. You never know when you will meet someone to whom you would like to give a card. Be constantly aware of the fact that you must advertise your business wherever you go as the more people get to know about it the more will visit your store.Wherever you have been leave a card behind so that someone can find it and possibly get curious enough to visit your place of business.Professional people have been making use of these little cards for a very long time. They use them to give to their patients and clients as a reference for them to keep so that they will have their contact details in case they need their services again. The reverse side is normally reserved for writing the time and date of the next appointment the client must keep with the relevant person concerned.To add value to your cards try magnetising them and you will get better results. There is something about these magnetised cards that is irresistible to many people. The cards will be taken home to be put on the fridge.
    d to be uncivil, mean, disrespectful, and demeaning.

    There are two underlying drivers for much of the negative interactions on blogs. These two drivers are characterized as: (1) "It's not about the information or content”, and (2) "It's all about the information or content."

    1. It's not about the content

    From this perspective, what is occurring is the need for an individual blogger to resort to a verbally abusive and bullying approach in an effort to make a "connection" with another person. For other bloggers, the need is to first engage, and then disengage, then engage and disengage, as in a "love-hate" relationship, in order to stay in the game.

    In the arena of psychodynamics or ego psychology, this both of these behaviors are referred to as "negative merging." In some relationships, the only way two people can "merge" or have any semblance of “connectivity” (e.g., mental, emotional,, psychological, social, etc.) is by fighting or arguing. Without the fighting or arguing, there would be no connectivity, no relating. Thus, the need to bully, argue, demean, find fault, nit-pick, etc., supports a blogger top feel engaged and “merged.” It gives the blogger a sense of “belonging”, being psychologically and emotionally connected. It really has nothing to do with the "information" being discussed or exchanged.

    Rather, the negative and uncivil behavior is about connecting and needing to feel "seen" and "heard", in other words, to feel that the blogger is actually “somebody” as opposed to being a “nobody.” Unless the blogger feels they are somebody, they feel they have no sense of value or worth. The only downside is that playing out of this need to be “seen” comes from a deeper place of anger, fear and negativity.

    In “negatively merged” relationships, real and true, mature, heartfelt acceptance, approval, and satisfaction are lacking. So, the only way the two or more bloggers can experience any “false” connection at all is from this place of negative engagement, often it's in the form of poking, being disrespectful, being uncivil, nit-picking, finding fault, etc. .

    In “negative-merged” relationships, such back-and-forth behavior, and childish emotional acting out, becomes the sole source of contact between bloggers. The bottom line is that in negative-merged relationships, negative contact is better than no contact at all.

    So content aside, two or more such bloggers are no different than a couple who, lacking any real heartfelt, mature, adult-level connectivity, resort to arguing and fighting over how to stack the dishes in the dishwasher, fold the laundry, or vacuum the car, or slice the turkey. At the end of the day, for negatively merged bloggers, it's never really about the "content". It's about the need to be "seen" and connect when there's no true feeling of connectedness.

    Until and unless a “negative-merged” inclined blogger expands their awareness and explores what's really "underneath" their need to be negative, uncivil and disrespectful, (i.e., by consciously exploring their limiting self-images, beliefs, preconceptions, "hard wiring" about how they view their self vis-?-vis being in the world and relating to others), there's probably never going to be any change or transformation of that blogger’s behavior. So, they'll fight, lick their wounds, go away and come back to fight another day on another blog, always at another's throat, always argumentative, bickering, poking, criticizing. Why? It's the only way they know how to "connect."

    2. Content is everything.

    The ego-personality is driven by one's Inner Judge and Critic, the inner voice that continually creates drama and upset in our lives, that never allows us to truly feel at peace with ourselves. The inner judge and critic is driven by three major ego needs: control, security and recognition.

    Driven consistently and relentlessly by these three needs, many of us derive our identity, that is, "who I think I am", and "who I take myself to be" from external things, as opposed to experiencing ourselves with integrity and authenticity that arises from being in touch with our Inner Nature, our True and Real Self, from what’s "inside".

    One of the externals from which people gain a sense of their identify is their “information.” For these folks, their mantra is "I am my information." In other words, my identity, who I am, is defined on what I have in my brain, my database. I live in my mind, and my mind defines me as a person.

    Coming from this mental place, then, in a blogging environment, what happens when someone disagrees with an “information identity” blogger, is that the “information identity” blogger is unable and unwilling to see the other’s response as a simple perspective, or point of view, or as just “different from me.” Rather, the “information identity” blogger has a need to react, to become defensive and critical and take the other’s information as a personal affront and as a personal and “attack on me.”

    In our culture of right vs. wrong, good vs. bad, win vs. lose, me vs. you, for many bloggers there is little to no room for acceptance of differences, i.e., "different information". Rather, there’s more of a need for many bloggers to engage in some type of escalating “ad hominem” attack so that the “information identity” blogger can survive, live, and not lose their identity. The “information identity” blogger survives by meeting their need to “be right" in some way, shape or form.

    And so when these “information identity” bloggers feel attacked because another blogger has presented "different information", or disagreed with them, they emotionally feel out of control, insecure, and unrecognized, unseen. Their internal, unconscious reaction is: "My God, I have no identity if my information is "wrong'. I need to fight back and save my self.”

    In this state of (often unconscious) reactivity characterized by anger, fear, worry, resentment, defensiveness, feeling "small", unseen, invisible, unrecognized, unappreciated, being resistant, defensive and agitated, and feeling a loss of control, recognition or emotional security, some b

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