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Member You - How to Create the Best Title for Your eBay Auction
When you respond to an ad via e-mail, your first impression starts with the subject line. It has to be more eye-catching than “Your Craigslist Ad.” If you start selling yourself from the very first point of contact, your chances of landing the gig improve immensely. Tailor your subject line to the ad: “Awesome Editor Available Immediately”; “Killer Copywriter for Your New Website”; or “I’ll Make Your Manuscript Flawless.”Once you get past the subject line and into the body of the e-mail, this is not the time to be modest. Tell the potential client exactly why you’re the best person for the job. If you’re not sure yet, tell her exactly why you’re the best person for most jobs and then tell her that you’d love to learn about exactly what she’s looking for.Your writing should demonstrate whatever skills you claim to have. If the advertiser wants someone with good grammar, yours should be impeccable. If he needs someone who can write snappy copy, your letter better snap like crazy. If he’s lo
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided
Dubai in the United Arab Emirates is one of the world’s fastest growing employment hotspots in the world. Up to 20 new companies establish themselves in the emirate’s free trade zones every week and since 2002 some 650 companies have registered in the Dubai Media City free trade zone alone.Particularly in the fields of tourism, IT, media and finance there are significant job opportunities for qualified personnel and if you’re interested in working in Dubai here’s a guide to employment in the most exciting, tax free, fastest growing multi cultural location in the world.Yes, you heard me right, Dubai is tax free – if you live and work in the emirate your income will be paid to you gross and furthermore, if you buy a house to live in you will not be subject to property taxes because direct personal taxation is against the law in Dubai!The emirate currently has 15 free trade zones and 7 more are in the planning stages. The free trade zones are where foreign businesses can establish themselves
In these 55 characters you have include strong keywords to make sure you are returned in as many relevant searches as possible. Plus you want to persuade prospective bidders to click through to read your auction page.
In effect the title is the heading of your advertisement.
Fifty five characters isn't much when you consider what the title has to achieve.
1. Bidders will use eBay search to find auctions matching their requirements. As you may know, by default eBay's search facility only checks auction titles for the presence of the keywords input by the searcher.
So, the title has to contain keywords which bidders might use to locate auction items such as yours.
(Just in case you weren't aware, eBay's auction search takes no account of capitalization. So a search for madonna would return titles which included madonna and Madonna - and indeed mAdonna, if someone's finger had slipped when typing the title in.)
2. And, assuming as a result of the search your auction has been returned in the list along with many others, the title now has to persuade the searcher to click through onto YOUR auction description page - your sales pitch.
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can help in this respect:
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertised as a nasal hair trimmer, it is also useful for trimming ear and eyebrow hair.
So the title could include the words "nasal hair, ear and eyebrow trimmer". This way your entry will be in the results of people searching for nasal hair trimmer, ear hair trimmer and eyebrow trimmer.
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided
Here are some ideas to help you and everyone get along with people who have developmental disabilities. I collected these while visiting a friend. I looked these ideas over and realized that these ideas are great for getting along with everyone . . . not just people with developmental disabilities -- in almost any situation. See if you're already using some of these in your work areas. If not, you should be.Tips and Suggestons: SMILE and be friendly.Focus on abilities, not disabilities.Remember a person is a person first with a disability second.Be positive, have a good attitude and be patient.Encourage by praising good behavior.Assist by explainging what to do, rather than what not to do.Make instructions simple and clear.Speak clearly, and slowly, be specific.Talk to and with people -- not at them.Redirect challenging behavior.
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can help in this respect:
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertised as a nasal hair trimmer, it is also useful for trimming ear and eyebrow hair.
So the title could include the words "nasal hair, ear and eyebrow trimmer". This way your entry will be in the results of people searching for nasal hair trimmer, ear hair trimmer and eyebrow trimmer.
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided
No matter what business you are in, one of the best (and most overlooked) sources of quality sales leads is referrals. Just to be sure we are on the same page, let’s define a referral as an introduction to a potential prospect that is made by someone the prospect KNOWS and RESPECTS.Respect is a very important issue when gauging the quality of a referral. The more respect the person being referred has for the person who is making the referral, the greater the likelihood the person being referred will make the time to have a MEANINGFUL conversation with you.Why are referrals such a great source of sales leads?Think about it – what could be better than a respected businessperson bragging about the quality of your products, services, and/or customer service to their equally well-respected friends and associates? Do you think this kind of input might jump-start some sales cycles? Plus, which is more fun (and profitable): working with prospects who already think favorab
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can help in this respect:
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertised as a nasal hair trimmer, it is also useful for trimming ear and eyebrow hair.
So the title could include the words "nasal hair, ear and eyebrow trimmer". This way your entry will be in the results of people searching for nasal hair trimmer, ear hair trimmer and eyebrow trimmer.
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided
Few personalities dominated the American scene like basball slugger George Herman “Babe” Ruth. He entered the major leagues as a pitcher, but also won fame with the Boston Red Sox as a powerful hitter.Since a pitcher can’t play every day, somebody recommended Babe be placed in the outfield. This may have been one of baseball’s greatest decisions.Babe was traded to the New York Yankees in 1920, and became a superstar, media personality, and a hero to millions. He played 22 years, compiled a lifetime batting average of .342, and slammed an amazing 714 home runs.In 1927 he also set a season record for homers with 60. That mark stood until 1961.Babe was a large, powerful man. When I watch him in old newsreels, it appears he’s swinging to hit the home run. He once said, “If I just tried to hit singles, I’d bat .600.”The Babe knew his fame came from power hitting. It’s what the fans came to see, and he seldom disappointed them.One time somebody asked Babe if he ever felt guilt
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertised as a nasal hair trimmer, it is also useful for trimming ear and eyebrow hair.
So the title could include the words "nasal hair, ear and eyebrow trimmer". This way your entry will be in the results of people searching for nasal hair trimmer, ear hair trimmer and eyebrow trimmer.
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided
So, a little light bulb inside you head has lit up and you are struck with the idea that you invented something. You are not sure yet how practical your idea is at this time, but something tells you that this might be the Big break you were looking for. What you do next and how you approach your next steps is extremely important and will either lead you on to glory or will doom your undertaking. The steps that I will outline a little later might seem unnecessary; however I want to assure you that in the end you will be happy that you took my advice.Before we proceed with the discussion, I would like to offer a few words of wisdom. While working on your idea you will encounter people who will criticize your work and try to discourage you from forging ahead. Some of the criticism will be deserved and should be taken into account. If you see that a valid point is raised that you never thought of before - the better off you are. It gives you opportunity to pause and view your idea from another perspec
If you've room in your 55 characters therefore, think "outside the square" and try and appeal to groups of potential buyers who may not necessarily have been the immediate target for your item. (The torx hex tool set mentioned earlier is another example of this)
6. It's not an English exam
Writing titles is difficult enough without having to worry about grammar. Don't be too concerned that your title doesn't "scan", or tell a story. Remember the objective with titles is to be returned on searches, and then to induce a click-through to the auction description page.
Here's an excellent example of an auction title - it contains strong keywords, and also uses humor to tempt the reader onto the auction page.
ANTIQUE BRASS BELL-PULL "You rang m'Lord?"
By the way, it worked well. At the time of writing the auction was still open. The item had a starting price of 99p (50c), and is now at ?117 ($240), having had 18 bids and 240 auction page views.
Spend as much time as you can on your auction titles. It is your best chance of being found by bidders amongst those 1 million other items on eBay.co.uk or 10 million items on eBay.com.
Having decided on your title, the next element is a sub-title.
This is an optional facility which allows you to show more information about your item. If you use it, whenever your auction is returned in searches or is listed via a category listing, your sub-title appears directly under the auction title.
As the name implies, sub-title provides you with a special area to add information about your auction item. You can use this in any way e.g. to mention some specific term or condition such as a moneyback guarantee, or to add further details about the item itself.
Within sub-title, you have the same size limit as the item title i.e. 55 characters.
The downside of sub-title is that it is not searched when a bidder enters keywords into eBay's standard Search Box. For searching purposes, eBay treats sub-title as being part of the auction description.
Also, it is a fixed fee facility. This makes it a more attractive option the higher the value of your auction item. For low value items you will need to weigh up carefully the additional cost of this facility against the likely increased exposure i.e. click-throughs to your auction page.
I hope this article outlining the considerations for auction title creation proves useful to you in your eBay activities.
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