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Member You - What is the Best Duration for an eBay Auction?
When you are writing copy or preparing a sales presentation you need to be very careful about the words you choose. The wrong word can instantly turn a prospect off, whereas the write ones will lead to greater success. It’s easy to speak without thinking, but when you depend on your message to put the bread on the table you can’t afford not to pay attention to what you say.Anybody who has done an extensive amount of selling will tell you there are certain words that help seal the deal and others that will kill the deal. For instance, whenever you have contract that needs to be signed refer to it as an agreement. Legal documents and contracts scare people but agreements are different. It is the same thing with the price of your product or service. People don’t like to “pay” for anything, but if you ask them if they want to invest than that is a different story.I can remember one amazing real world example of this. There was a marketing company producing some kind of product that helped take the hassle out of your marketing efforts. In
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
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But which duration is best for your auction?
In this article, I'll give you some pointers designed to assist in answering the question.
You might wonder why you would ever wish to have less than the maximum exposure i.e. 10 days? Surely running your auction for the longest time would give bidders more opportunity, and therefore a higher sale price would result? Certainly eBay.com would appear to think so, as they currently charge a fee of $0.20 for the privilege of operating a 10 day auction.
However, if you have a very popular item or if you have many identical items to sell, it may pay you to have a shorter auction duration. Also, it pays to consider the end point of your auction very carefully. In addition, if you are running a Fixed Price auction, there’s a little trick you can employ to give you extra exposure.
So, let's review the elements to consider in the setting of your auction duration.
a) Start/end day of auction
In my experience, for most categories, the weekend is by far the busiest viewing period on eBay. I would estimate that around 50% of views of my auctions take place on Saturday and Sunday. In setting auction duration, therefore, the weekend peak could be important to your success.
If you can arrange to end an auction on Sunday night, you get the benefit of those who wait until the end of the auction to bid, plus the enhanced viewing traffic numbers which appear during the weekend.
This means if you're posting an auction on Tuesday night, a 5 day auction could be good.
Having said that the weekend is the busiest for most categories, some could benefit from a midweek closing date. Items in this category would include those in which goods are offered for business users.
If your item is targeted at businesses, you want people to bid for your item while they are at work. In these instances, make sure your auction covers working days, and concludes during work time. It has also been found that office equipment and supplies sell well in the morning.
Be conscious of the time when you post your auction, as this is the exact time it will finish a number of days ahead. There's potentially a great deal of difference between an auction closing at 10 o'clock on Sunday night, and 10 o'clock on Sunday morning. If you can pitch your auction to be the former, you could benefit significantly from those extra weekend viewers. (Note the section on Time Zones later.)
b) Known popularity of the item
If you know your item is very popular, and your past experience shows that you will always sell at or more than the price you want, even outside of normal peak periods, then a 1 or 3 day auction could be appropriate. The benefit of a 1 or 3 day sale is that you can sell more items, more quickly.
c) Awareness of eBay sort facilities after searching
Whenever eBay's search is used by an eBayer, the default is that it returns auction titles in the order of how long auctions have left to run. Auctions which have minutes, or seconds to run, will appear first in the returned list. Auctions which have 9+ days to run will be at the end. And the list may run to many, many pages.
Experience has shown that eBayers tend to look only at one or two pages in returned lists. This means it is important you get your auction onto these first two pages at some point in its life - another reason why a 1 or 3 day auction might be better than a 7 or 10 day duration.
Be aware too that a high proportion of bidding activity takes place towards the end of an auction. This is natural. Buyers are on the lookout for bargains. If they can nip in with a bid at the end of the auction, they might get the item at a good price and there may not be time for others to top their bid. (Buyers can also use "sniping" software, designed to place a bid at the latest possible time on auctions which are of interest to them.)
However, the searcher can easily re-order the returned titles list. A popular option is to re-order the list into "newly listed" sequence. The top of the list will now show auctions which have been newly added to eBay. This is why there is sometimes a blip of bidding activity at the beginning of an auction as well as at the end.
d) Time Zones
eBay's default is to commence your auction from the time you submit it. As you know, this means it will terminate at that exact time, the number of days ahead that you select as the duration. However, if you're offering your item internationally you should give consideration to the time zone you're aiming for in terms of auction finish point.
For example, in the USA half of all eBay members reside in the Eastern Time Zone. So an auction ending at 10pm Pacific Time is fine for west coast eBay members, but over on the east coast this is 1am! So you're effectively losing around 50% of potential bidders at a critical point in your auction.
eBay does provide an option whereby you can schedule your auction to commence at a specific time (and on another day). In fact you can set your auction to start at any time and day up to 21 days ahead. This means you can commence your auction according to the timing you believe will attract the most viewers. There is a small fee for using this feature.
This is a useful capability if you want to create your listings in advance, and then have them released onto eBay in a phased sequence.
e) Fixed Price auctions - Single Item
I mentioned a little trick earlier. Well, here it is. With a Fixed Price auction for a single item you could consider managing your auction duration dynamically. You need to be monitoring your auctions closely i.e. throughout the day, to undertake this technique.
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
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This means if you're posting an auction on Tuesday night, a 5 day auction could be good.
Having said that the weekend is the busiest for most categories, some could benefit from a midweek closing date. Items in this category would include those in which goods are offered for business users.
If your item is targeted at businesses, you want people to bid for your item while they are at work. In these instances, make sure your auction covers working days, and concludes during work time. It has also been found that office equipment and supplies sell well in the morning.
Be conscious of the time when you post your auction, as this is the exact time it will finish a number of days ahead. There's potentially a great deal of difference between an auction closing at 10 o'clock on Sunday night, and 10 o'clock on Sunday morning. If you can pitch your auction to be the former, you could benefit significantly from those extra weekend viewers. (Note the section on Time Zones later.)
b) Known popularity of the item
If you know your item is very popular, and your past experience shows that you will always sell at or more than the price you want, even outside of normal peak periods, then a 1 or 3 day auction could be appropriate. The benefit of a 1 or 3 day sale is that you can sell more items, more quickly.
c) Awareness of eBay sort facilities after searching
Whenever eBay's search is used by an eBayer, the default is that it returns auction titles in the order of how long auctions have left to run. Auctions which have minutes, or seconds to run, will appear first in the returned list. Auctions which have 9+ days to run will be at the end. And the list may run to many, many pages.
Experience has shown that eBayers tend to look only at one or two pages in returned lists. This means it is important you get your auction onto these first two pages at some point in its life - another reason why a 1 or 3 day auction might be better than a 7 or 10 day duration.
Be aware too that a high proportion of bidding activity takes place towards the end of an auction. This is natural. Buyers are on the lookout for bargains. If they can nip in with a bid at the end of the auction, they might get the item at a good price and there may not be time for others to top their bid. (Buyers can also use "sniping" software, designed to place a bid at the latest possible time on auctions which are of interest to them.)
However, the searcher can easily re-order the returned titles list. A popular option is to re-order the list into "newly listed" sequence. The top of the list will now show auctions which have been newly added to eBay. This is why there is sometimes a blip of bidding activity at the beginning of an auction as well as at the end.
d) Time Zones
eBay's default is to commence your auction from the time you submit it. As you know, this means it will terminate at that exact time, the number of days ahead that you select as the duration. However, if you're offering your item internationally you should give consideration to the time zone you're aiming for in terms of auction finish point.
For example, in the USA half of all eBay members reside in the Eastern Time Zone. So an auction ending at 10pm Pacific Time is fine for west coast eBay members, but over on the east coast this is 1am! So you're effectively losing around 50% of potential bidders at a critical point in your auction.
eBay does provide an option whereby you can schedule your auction to commence at a specific time (and on another day). In fact you can set your auction to start at any time and day up to 21 days ahead. This means you can commence your auction according to the timing you believe will attract the most viewers. There is a small fee for using this feature.
This is a useful capability if you want to create your listings in advance, and then have them released onto eBay in a phased sequence.
e) Fixed Price auctions - Single Item
I mentioned a little trick earlier. Well, here it is. With a Fixed Price auction for a single item you could consider managing your auction duration dynamically. You need to be monitoring your auctions closely i.e. throughout the day, to undertake this technique.
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
When you sell your time, you sell your life. You might as well be a slave or a mercenary – or an employee. You cannot get rich selling time unless you’re very highly qualified or a rock star or film star. That’s why most consultants and coaches experience peaks and valleys - “chicken or feathers” – their income is seasonal and they work harder and harder for less and less.When I meet with my Joint Venture Forum Members, I always tell them that they should have each Joint Venture they consider fit within the following parameters: “No time, no risk, no cost, win/win.” That doesn’t mean a Joint Venture won’t take time to set it up, or a little expense up front – it simply means that ideally, the JV should run like a money machine, without your presence or time. The idea is to utilize and leverage underutilized resources and create links as a broker would. You get paid a percentage of resulting business. You link supply with demand and piggy back distribution and advertising.The average consultant or employee (a consultant is simply an employee wi
c) Awareness of eBay sort facilities after searching
Whenever eBay's search is used by an eBayer, the default is that it returns auction titles in the order of how long auctions have left to run. Auctions which have minutes, or seconds to run, will appear first in the returned list. Auctions which have 9+ days to run will be at the end. And the list may run to many, many pages.
Experience has shown that eBayers tend to look only at one or two pages in returned lists. This means it is important you get your auction onto these first two pages at some point in its life - another reason why a 1 or 3 day auction might be better than a 7 or 10 day duration.
Be aware too that a high proportion of bidding activity takes place towards the end of an auction. This is natural. Buyers are on the lookout for bargains. If they can nip in with a bid at the end of the auction, they might get the item at a good price and there may not be time for others to top their bid. (Buyers can also use "sniping" software, designed to place a bid at the latest possible time on auctions which are of interest to them.)
However, the searcher can easily re-order the returned titles list. A popular option is to re-order the list into "newly listed" sequence. The top of the list will now show auctions which have been newly added to eBay. This is why there is sometimes a blip of bidding activity at the beginning of an auction as well as at the end.
d) Time Zones
eBay's default is to commence your auction from the time you submit it. As you know, this means it will terminate at that exact time, the number of days ahead that you select as the duration. However, if you're offering your item internationally you should give consideration to the time zone you're aiming for in terms of auction finish point.
For example, in the USA half of all eBay members reside in the Eastern Time Zone. So an auction ending at 10pm Pacific Time is fine for west coast eBay members, but over on the east coast this is 1am! So you're effectively losing around 50% of potential bidders at a critical point in your auction.
eBay does provide an option whereby you can schedule your auction to commence at a specific time (and on another day). In fact you can set your auction to start at any time and day up to 21 days ahead. This means you can commence your auction according to the timing you believe will attract the most viewers. There is a small fee for using this feature.
This is a useful capability if you want to create your listings in advance, and then have them released onto eBay in a phased sequence.
e) Fixed Price auctions - Single Item
I mentioned a little trick earlier. Well, here it is. With a Fixed Price auction for a single item you could consider managing your auction duration dynamically. You need to be monitoring your auctions closely i.e. throughout the day, to undertake this technique.
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
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d) Time Zones
eBay's default is to commence your auction from the time you submit it. As you know, this means it will terminate at that exact time, the number of days ahead that you select as the duration. However, if you're offering your item internationally you should give consideration to the time zone you're aiming for in terms of auction finish point.
For example, in the USA half of all eBay members reside in the Eastern Time Zone. So an auction ending at 10pm Pacific Time is fine for west coast eBay members, but over on the east coast this is 1am! So you're effectively losing around 50% of potential bidders at a critical point in your auction.
eBay does provide an option whereby you can schedule your auction to commence at a specific time (and on another day). In fact you can set your auction to start at any time and day up to 21 days ahead. This means you can commence your auction according to the timing you believe will attract the most viewers. There is a small fee for using this feature.
This is a useful capability if you want to create your listings in advance, and then have them released onto eBay in a phased sequence.
e) Fixed Price auctions - Single Item
I mentioned a little trick earlier. Well, here it is. With a Fixed Price auction for a single item you could consider managing your auction duration dynamically. You need to be monitoring your auctions closely i.e. throughout the day, to undertake this technique.
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
Direct Matches is one of the newest online meeting places. It is creating quite a stir in the world of business for it fresh ideas and creative opportunities. Direct Matches offers the opportunity to meet people in business, the dating world, education, as well as a home business plan that many are using to make a great income from their own homes.Use Direct Matches to promote your business by signing up for a free account and meeting people. You will meet people by adding them to your contacts and emailing them. Direct Matches is full of people looking for opportunities to network with people.Direct Matches is a hub for business activity of all kinds and a perfect place to set up a forum of your own. You can join as many forum here as you would like and establish yourself as a leader in your field by answering questions from newbies and professionals and a place where you can promote your own businesses, techniques, and skills.Direct Matches also offers opportunities for singles and people looking for a way to make more money. As
When bidders do a search on eBay, you know the auctions with the least amount of time left appear at the top of the returned list. So it is advantageous to keep the remaining time on your auction as short as possible. This is a way in which you get four bites of that cherry for a single listing fee.
1. Start your Fixed Price single item auction off with 1 day duration. Wait for someone to buy.
2. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 3 days. Yes, you can do this - as long as there is at least 12 hours left. Wait for someone to buy.
3. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 5 days. Wait for someone to buy.
4. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 7 days. Wait for someone to buy.
5. When the auction has just over 12 hours left, go in to the auction and revise the auction duration to 10 days. (Don't forget this will cost you a small fee on eBay.com) Wait for someone to buy.
6. The auction concludes naturally.
This might look complicated, but it isn't really once you get the hang of it. Of course, at any point during the above process someone could buy your item and your auction closes automatically. If you have another of the same or similar item to sell, you can re-list it.
f) Fixed Price auctions - Multiple Items
With a Fixed Price auction for multiple items, I would recommend you set the auction duration to the maximum - 10 days, or 7 days if you're not prepared to absorb the extra fee on eBay.com.
When you have multiple items it is not advisable to use the ploy described above for Fixed Price single item auctions. This is because as soon as you receive a bid (in this case it would be a Fixed Price sale), you are unable to modify the auction duration even though you may have many of the multiple items still to sell.
If you sell all your items within your chosen 7 or 10 days, then the auction closes automatically anyway.
g) Value Based Formula
If you are happier using a value based formula in setting your auction duration, here is my rule of thumb for items that I have not tried to sell before:
Min Bid amounts Set auction duration to ?5 - ?25 ($10 - $50) 5 days ?25 - ?100 ($50 - $200) 7 days Over ?100 (Over $200) 7 - 10 days
If you're selling items which from experience you know will definitely be bought at acceptable prices, then you can reduce the duration.
I hope this outline of selecting the best auction duration proves useful to you.
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