has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a What do the films Next, Wild Hogs, 28 weeks later, The hills have eyes 2 and many more have in common? Well, one surprising similarity is that the film distributors of all these films opted to advertise in restrooms!

The washroom advertising blog was the first to pick up on this trend that started in Britain around December 2006. A modest start it was, with a highly acclaimed low budget film “Notes on a scandal” being advertised in restrooms. It must have worked well for Fox searchlight, since they advertised other films there in rapid concession and recently also showcase high profile films in restrooms. Other production houses and distributors followed suit, and as a result, if you have a pint in Britain, and you wonder in the restroom of a pub, you are very likely to find posters informing you of the films currently in a cinema near you. You might be greeted by a talking poster that briefly explains the plot of the film. You might be seeing a life sized Daniel Craig and Eva Green sitting on the floor, only to realize that you’ve been fooled by life size replicas stuck to the wall. The medium has indeed inspired a great deal of creativity.

So why is it that in the last 6 months this medium has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a

as, with a highly acclaimed low budget film “Notes on a scandal” being advertised in restrooms. It must have worked well for Fox searchlight, since they advertised other films there in rapid concession and recently also showcase high profile films in restrooms. Other production houses and distributors followed suit, and as a result, if you have a pint in Britain, and you wonder in the restroom of a pub, you are very likely to find posters informing you of the films currently in a cinema near you. You might be greeted by a talking poster that briefly explains the plot of the film. You might be seeing a life sized Daniel Craig and Eva Green sitting on the floor, only to realize that you’ve been fooled by life size replicas stuck to the wall. The medium has indeed inspired a great deal of creativity.

So why is it that in the last 6 months this medium has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a

e a pint in Britain, and you wonder in the restroom of a pub, you are very likely to find posters informing you of the films currently in a cinema near you. You might be greeted by a talking poster that briefly explains the plot of the film. You might be seeing a life sized Daniel Craig and Eva Green sitting on the floor, only to realize that you’ve been fooled by life size replicas stuck to the wall. The medium has indeed inspired a great deal of creativity.

So why is it that in the last 6 months this medium has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a

://www.admedia.co.uk/blog/uploaded_images/casino_royal_advert-768451.jpg" target="_blank">life sized Daniel Craig and Eva Green sitting on the floor, only to realize that you’ve been fooled by life size replicas stuck to the wall. The medium has indeed inspired a great deal of creativity.

So why is it that in the last 6 months this medium has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a

has attracted so much attention from the film industry? Well, for one, it has a very small cost per thousand, and an impressive national reach. One restroom advertising campaign can reach 6.6 million young people in 2 weeks. The marketer can target his demographic very precisely because the venues are life-style orientated: certain bar chains appeal to a particular audience, and thus an audience pack targeting your chosen segments can be suggested by agencies consulting an extensive database. Restrooms allow the marketer to deliver different messages to each gender, and offer a clutter free captive audience. Research suggests that men spent on average 55 seconds in the restroom, while women stay 105 sec.

Film advertising is coming to a restroom near you… soon.