3. Write an Effective Title

Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

Here are some good title tips:

1. Use Numbers - ex/ How to Get 2000+ T
   Networking Is Your Business Success
   “I am really glad we met. I want to do business with you”. How would you like to hear a statement like that? It’s Easy! All you have to do is network. You can take all the great ways there are out there to meet, communicate, and make interactions into transactions but none will be as successful for you as networking. Nothing can every replace that face to face interaction that builds bonds between two people. No other form of contact is so strong to drive your life and your business to the greatest
   Newsletter advertising has been getting a bad rap lately. Around every corner you can find someone complaining about how it doesn’t work. But when you ask them if they’ve tried it, most say no. The others who have, had NO idea what they were doing.

   Today we’re going to talk about exactly what kind of solo ads sell and what factors are important.

   Let’s start by going through the process of publishing a solo ad.

   1. Choose a newsletter/ezine to publish in.

   2. Write the solo ad

   3. Write an effective title

   4. Design the website where your visitors will go...

   1. Choose a newsletter/ezine

   Extremely important. You must do your best to choose the most targeted group possible. You must choose a “good-sized” list. Also, the group must be responsive.

   The best searching technique is to go to the websites in your niche market that are popular and find the links that say “advertising” or “advertise with us.” It’s normally quite self-explanatory from there...

   I personally recommend going for no newsletter with less than 5,000 members – unless they are extremely targeted and very responsive.

   To determine how responsive a group is – ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these – don’t waste your time promoting there.

   2. Write the Solo Ad

   One word – story. That’s the BEST way to sell someone something – tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.

   Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.

   The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”

   I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.

   3. Write an Effective Title

   Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

   Here are some good title tips:

   1. Use Numbers - ex/ How to Get 2000+ Ta
      Be Famous, Host A Seminar!
      Imagine hosting your own seminar. Whether you dream of hosting clients for the weekend, prospects for a few hours, or colleagues for a lunch-hour workshop, let's make this year the year you realise that dream! Planning and hosting a seminar, workshop, or other event's not nearly as hard as you might expect. And today I'd like to share with you the five secrets to a flawless event.Decide on a formatRemember, your event doesn't have to be in-person. You could conduct it virtually-
      >

   2. Write an effective title

   3. Design the website where your visitors will go...

   1. Choose a newsletter/ezine

   Extremely important. You must do your best to choose the most targeted group possible. You must choose a “good-sized” list. Also, the group must be responsive.

   The best searching technique is to go to the websites in your niche market that are popular and find the links that say “advertising” or “advertise with us.” It’s normally quite self-explanatory from there...

   I personally recommend going for no newsletter with less than 5,000 members – unless they are extremely targeted and very responsive.

   To determine how responsive a group is – ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these – don’t waste your time promoting there.

   2. Write the Solo Ad

   One word – story. That’s the BEST way to sell someone something – tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.

   Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.

   The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”

   I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.

   3. Write an Effective Title

   Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

   Here are some good title tips:

   1. Use Numbers - ex/ How to Get 2000+ T
      Don't Make Online Business Decisions with Ad Copy
      Those of you who have ever looked for methods to make money online may have noticed that everyone has the "easiest, fastest, and best" system. At least, according to everyone that's marketing the "easiest, fastest, and best" system. And some of those people marketing their 'super' systems do it very well. They have superb ad copy, testimonials, fancy mini-pages, and even video, and it's all designed to make you want to buy.Here's the problem: If you go out and buy these systems because the
      ...

      I personally recommend going for no newsletter with less than 5,000 members – unless they are extremely targeted and very responsive.

      To determine how responsive a group is – ALWAYS ask or look for testimonials from others who have advertised before. If the publisher is unwilling to provide these – don’t waste your time promoting there.

      2. Write the Solo Ad

      One word – story. That’s the BEST way to sell someone something – tell them a story. Most people are so skeptical now every time they receive an e-mail that the only real way to warm up to them is to tell them a story.

      Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.

      The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”

      I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.

      3. Write an Effective Title

      Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

      Here are some good title tips:

      1. Use Numbers - ex/ How to Get 2000+ T
         Startup Websites That Work
         I am continually amazed by the lack of attention many startup founders and management teams give to their startup websites. Too often, it's treated as a necessary evil (they’ll spend some time on it initially and then forget about it).Disclaimer: For my latest startup venture I’m working on a web software platform to make it easier for very small businesses (less than 25 employees) to do meaningful things on the web. So, I have a bit of a bias here – but I’m not trying to sell you anything (ye
         they receive an e-mail that the only real way to warm up to them is to tell them a story.

         Start talking about how you went from a “nothing” to having this great success. Or, how you went from not knowing anything about “such and such” to now becoming an expert.

         The next tip is to give them a “feeling” of what they are about to learn – *start* to teach them about the topic and then say “O...to learn the rest, click here.”

         I’ve learned that the best solo ad never sells a thing, it only pre-sells and warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.

         3. Write an Effective Title

         Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

         Here are some good title tips:

         1. Use Numbers - ex/ How to Get 2000+ T
            Small Business Marketing Tall Tale #2: Advertising Is Expensive
            Let's face it, advertising isn't exactly a bargain. We all know that Super Bowl spots are going for $2.4 million. Most businesses have experienced the costs associated with running an ad in their local paper or on their local TV stations. Many local companies spend thousands of dollars per year or month playing the ad game. Many national companies spend tens of millions of dollars annually on the advertising treadmill.But advertising doesn't have to be as costly an endeavor as many people beli
            warms up to the reader. I guess this is where the theory of “Pre-Sell” prevails.

            3. Write an Effective Title

            Quite possibly the MOST important part of your entire campaign. Don’t underestimate the readers of the ezine. They *know* when the regular issue comes and when the solo ads come. They’re already skeptical. If you want to catch their eye, you better have a title that really appeals to them.

            Here are some good title tips:

            1. Use Numbers - ex/ How to Get 2000+ Targeted Visitors A Day instead of “How to Get Traffic”

            2. Be Specific – Your title should reveal EXACTLY what you talk about…

            3. Keep It Short – The shorter the title, the more it will be read…

            4. Avoid SPAM words – Don’t use “FREE” “MONEY” – These words are turn-offs now…

            If you can write an effective title, you’ve one half the battle already!

            4. Design the website where your visitors go...

            The BIGGEST mistake (in my opinion) is to simply send the traffic to your main site. I recommend you set-up a SEPARATE website for THAT particular ezine. Make that visitor feel as if he/she is VIP for coming in from that newsletter.

            Greet them with a “Hey! Glad you could make it from “INSERT NAME HERE” to our site!

            This makes your site more personal and the visitor feels more comfortable reading your message.

            A quick tip for your website:

            Always talk about the success YOU had with the program you are selling – tell a story and reveal how well YOU did with it. You will see a HUGE increase in sales.

            Once again, people want stories and they want storied about YOU.

            If you apply these four factors the “right” way, you’re bound to do extremely well with Solo Ads. Personally, I make thousands a month selling my consulting service using Solo Ads – so, no one can tell me they don’t work.

            Till we meet again, thumbs up to ezine advertising!