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Member You - Interview with Super Affiliate Scott Hazard
CREATIVITY & MOTIVATION: The Corporate Intrapreneur
Critical Success Factors"A critical success factor is an operational function or competency that a company must possess in order for it to be sustainable and profitable."[1]Each company has different factors that must be sustained for success. Examples range from sales growth and new customer acquisition rate, to inventory turnover. These factors change and mutate as the company evolves. In order to be sure that executives are receiving the information they need to make the right decisions for future actions, the company must determine which factors are essential at that time. Rapidly growing companies may need to acquire customers in a short time, while mature companies may find that reducing costs are more important to continue to be profitable.Factors will change throughout the business life cycle; however there are four factors that every organization, big or small, requires for long term success and profitability: innovation, creativity, the desire to implement new and exciting ideas in the organization in an entrepreneurial fashion at the risk of failure and support & recognition from the company and the executives and managers running it. Without these four things, a company will never develop the intrapreneurial spirit. And without that spirit, the company is most likely to not survive to the future.Introducing the "Intrapreneur"For decades now the entrepreneur, the "founder of all businesses great and small" has been awarded the lion's share of recognition for amazing innovation and perseverance in spite of the challenges ahead. Eventually all entrepreneurial start ups reach a size or momentum where they become "business". They are no longer considered to be entrepreneurial. In this case, often the entrepreneurial spirit is los
ering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.Critical Success Factors"A critical success factor is an operational function or competency that a company must possess in order for it to be sustainable and profitable."[1]Each company has different factors that must be sustained for success. Examples range from sales growth and new customer acquisition rate, to inventory turnover. These factors change and mutate as the company evolves. In order to be sure that executives are receiving the information they need to make the right decisions for future actions, the company must determine which factors are essential at that time. Rapidly growing companies may need to acquire customers in a short time, while mature companies may find that reducing costs are more important to continue to be profitable.Factors will change throughout the business life cycle; however there are four factors that every organization, big or small, requires for long term success and profitability: innovation, creativity, the desire to implement new and exciting ideas in the organization in an entrepreneurial fashion at the risk of failure and support & recognition from the company and the executives and managers running it. Without these four things, a company will never develop the intrapreneurial spirit. And without that spirit, the company is most likely to not survive to the future.Introducing the "Intrapreneur"For decades now the entrepreneur, the "founder of all businesses great and small" has been awarded the lion's share of recognition for amazing innovation and perseverance in spite of the challenges ahead. Eventually all entrepreneurial start ups reach a size or momentum where they become "business". They are no longer considered to be entrepreneurial. In this case, often the entrepreneurial spirit is los
Scott Hazard: The idea came about by me looking for ways to
Opening A Dollar Store - Lay The Groundwork for Success!
One of the real keys to success when opening a dollar store is to lay the groundwork for the business before you even begin operations. That groundwork includes defining the mission statement, the long-term vision statement, and the strategic objectives for the business. Each of these pieces of the business puzzle can help to build a success business for the long-term.But exactly what is each of these critical items? How does each contribute to the success of a business? Is it really worth the time to create each of these when opening a dollar store? Let’s look at each piece and how it can help move toward business success.The groundwork for opening a dollar store starts with the mission statement. The mission statement describes the business and the work that the business does. Once completed the mission statement is used to derive the long-term vision for the business.When opening a dollar store, the long-term vision statement comes next. A long-term vision is a statement about the future of the business. The vision statement helps to cement the desired look of the business in the future for owners, management and employees alike. It describes where the business wants to go in the future. It also describes what the business wants to accomplish in the future.Next come the strategic objectives. The strategic objectives are really just the key areas of focus for the business. They include a small number of key strategies that are identified to grow the business, and to deal with challenges faced by the business. Each strategic objective is then supported by specific projects and actions that support the desired business results.Successfully opening a dollar store dictates that a mission statement, vision statement and strategic objectives are developed. These management
Lisa Picarille: Well, thank you to Scott Hazard with Brightside Media for joining us today. Scott has agreed to let us ask him some fascinating questions about the world of affiliate marketing. And I think Shawn's going to chime in with some questions specifically about data feeds.One of the real keys to success when opening a dollar store is to lay the groundwork for the business before you even begin operations. That groundwork includes defining the mission statement, the long-term vision statement, and the strategic objectives for the business. Each of these pieces of the business puzzle can help to build a success business for the long-term.But exactly what is each of these critical items? How does each contribute to the success of a business? Is it really worth the time to create each of these when opening a dollar store? Let’s look at each piece and how it can help move toward business success.The groundwork for opening a dollar store starts with the mission statement. The mission statement describes the business and the work that the business does. Once completed the mission statement is used to derive the long-term vision for the business.When opening a dollar store, the long-term vision statement comes next. A long-term vision is a statement about the future of the business. The vision statement helps to cement the desired look of the business in the future for owners, management and employees alike. It describes where the business wants to go in the future. It also describes what the business wants to accomplish in the future.Next come the strategic objectives. The strategic objectives are really just the key areas of focus for the business. They include a small number of key strategies that are identified to grow the business, and to deal with challenges faced by the business. Each strategic objective is then supported by specific projects and actions that support the desired business results.Successfully opening a dollar store dictates that a mission statement, vision statement and strategic objectives are developed. These management
Shawn Collins: Yeah, I'm very curious about Scott's opinions and experiences since he's been dealing with the data feeds a lot and he has some great insight.
Lisa: Scott is the long time, what we often call, super affiliate. And back in October he launched a PPC-driven affiliate operation that was funded completely by venture capitalists called Cooperative Affiliates. Scott, I'm wondering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.
Scott Hazard: The idea came about by me looking for ways to g
Advertising: Is There Nothing New Under the Sun?
My wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.The book is part of a series of “how to” books and the author or authors are not revealed.The First Chapter of the book has a clever little table that all of you experts probably already know about. I hadn’t seen it before so I was impressed.I’m not allowed to put illustrations in my articles. I’ve put the table on the Internet and you can see it at http://www.secret-cash.com/chart.html.According to the text, the question that must be answered for any advertising campaign is 4-fold:1. What does the buyer want?2. How does your product fit that want?3. What tone should dominate your advertisement?4. What should be its chief appeals for trade?In the answers to these questions you have the “center and heart” of the message your campaign should carry. Knowing your product is not enough; you must know it “in relation to its prospective purchaser.”An example given is that in the days of the introduction of the farm tractor, explaining how a tractor works to a farmer was talking to thin air. The farmer had no background in mechanics. He knew about horses. The farmer had to learn about tractors from his basis of knowing horses. The farmer knew how many acres he could plow in a day with a horse. The tractor salesman had to tell him how many acres he could plow in a day with a tractor. You feed the horse hay. You feed the tractor gasoline. You put the horse in the barn at night. You can leave the tractor in the field if you want to. Just bring it in from the weather in the fall. The horse needs shoes. The tractor needs tires. Oh, you’ve g
d of affiliate marketing. And I think Shawn's going to chime in with some questions specifically about data feeds.My wife and I were cruising around the antique shops in Twin Falls when I came upon a book published in 1912 by the A.W. Shaw Company, Chicago, New York. The title is How to Write Advertisements that Sell.The book is part of a series of “how to” books and the author or authors are not revealed.The First Chapter of the book has a clever little table that all of you experts probably already know about. I hadn’t seen it before so I was impressed.I’m not allowed to put illustrations in my articles. I’ve put the table on the Internet and you can see it at http://www.secret-cash.com/chart.html.According to the text, the question that must be answered for any advertising campaign is 4-fold:1. What does the buyer want?2. How does your product fit that want?3. What tone should dominate your advertisement?4. What should be its chief appeals for trade?In the answers to these questions you have the “center and heart” of the message your campaign should carry. Knowing your product is not enough; you must know it “in relation to its prospective purchaser.”An example given is that in the days of the introduction of the farm tractor, explaining how a tractor works to a farmer was talking to thin air. The farmer had no background in mechanics. He knew about horses. The farmer had to learn about tractors from his basis of knowing horses. The farmer knew how many acres he could plow in a day with a horse. The tractor salesman had to tell him how many acres he could plow in a day with a tractor. You feed the horse hay. You feed the tractor gasoline. You put the horse in the barn at night. You can leave the tractor in the field if you want to. Just bring it in from the weather in the fall. The horse needs shoes. The tractor needs tires. Oh, you’ve g
Shawn Collins: Yeah, I'm very curious about Scott's opinions and experiences since he's been dealing with the data feeds a lot and he has some great insight.
Lisa: Scott is the long time, what we often call, super affiliate. And back in October he launched a PPC-driven affiliate operation that was funded completely by venture capitalists called Cooperative Affiliates. Scott, I'm wondering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.
Scott Hazard: The idea came about by me looking for ways to
If Penguins Can March - So Can We
I just finished watching the amazing documentary "March of the Penguins" and could not help but think how incredible the animal world is. Even without an MBA or any other type of formal training, animals (in this case penguins) have somehow captured what many business owners fail to grasp, even after years of education and experience.Over the years, these penguins have managed to evolve (read: continuous improvement) and adapt to the most brutal of all climates. Every year they leave the comfort of their home and march over 70 miles, overcoming enormous obstacles to gather in a place where every penguin for thousands of years has been born. According to the documentary, they endure temperatures of over 58 degrees below zero and winds in excess of 100 miles per hour. They do this while procreating their species in a manner that can only be appreciated by watching the movie.We as business owners should observe these creatures and learn at least 2 valuable lessons from them. The first is the requirement to be continually improving our processes, and the second is to follow the processes with absolute precision.Too many times, business owners run their company by "winging it." Though they may be successful for a period of time, the odds are overwhelming that eventually they will make a fatal mistake and all will be lost. Taking our cue from the animal world should be a lesson in humility for us. The animals probably don't understand why they do what they do; they just know that it works.Entrepreneurs don't need to understand why developing processes and following them work, they just need to do it. Nature didn't happen by "winging it", but rather methodically through continuous improvement and doing what works, every time. If penguins can m
tt's opinions and experiences since he's been dealing with the data feeds a lot and he has some great insight.I just finished watching the amazing documentary "March of the Penguins" and could not help but think how incredible the animal world is. Even without an MBA or any other type of formal training, animals (in this case penguins) have somehow captured what many business owners fail to grasp, even after years of education and experience.Over the years, these penguins have managed to evolve (read: continuous improvement) and adapt to the most brutal of all climates. Every year they leave the comfort of their home and march over 70 miles, overcoming enormous obstacles to gather in a place where every penguin for thousands of years has been born. According to the documentary, they endure temperatures of over 58 degrees below zero and winds in excess of 100 miles per hour. They do this while procreating their species in a manner that can only be appreciated by watching the movie.We as business owners should observe these creatures and learn at least 2 valuable lessons from them. The first is the requirement to be continually improving our processes, and the second is to follow the processes with absolute precision.Too many times, business owners run their company by "winging it." Though they may be successful for a period of time, the odds are overwhelming that eventually they will make a fatal mistake and all will be lost. Taking our cue from the animal world should be a lesson in humility for us. The animals probably don't understand why they do what they do; they just know that it works.Entrepreneurs don't need to understand why developing processes and following them work, they just need to do it. Nature didn't happen by "winging it", but rather methodically through continuous improvement and doing what works, every time. If penguins can m
Lisa: Scott is the long time, what we often call, super affiliate. And back in October he launched a PPC-driven affiliate operation that was funded completely by venture capitalists called Cooperative Affiliates. Scott, I'm wondering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.
Scott Hazard: The idea came about by me looking for ways to
Business Cards Are A Very Good Way Of Advertising Your Business
Business cards are a very good way of advertising your business and also one of the most inexpensive ways of doing it. You can design and print the cards your self or you can have them printed professionally which ever way suits you best. All you need on your cards is the usual information regarding your contact details and what it is that you do.The backs of the cards can be reserved for printing your special offers. You will have to change your discounts periodically so that they do not become stagnant. The whole idea is to keep the public’s interest in the activities at your store or place of business.Business cards are always a good way of advertising your business. To keep up with modern technology you could make use of CD’s. They carry the same message that the cards do only in a different form. This makes them more interesting but they still serve the same purpose. Think how much impact your advertising would have if you were making use not only of cards, but of CD’s as well. The use of modern technology puts a new edge on your advertising campaign.You should never leave your home without your cards so that you will always be in the habit distributing cards to people wherever you find yourself.Plan the distribution of your cards very well. Make sure that you distribute your cards in the area surrounding your premises. If you do not advertise your business no one will be aware of the fact that you are in the vicinity. The more you advertise the more customers you will get.You need to print the essential details on your card in clear print with the relative information about your business venture. Many people relate better to a little information than a lot of detail that would be printed on a large flyer. You can use the reverse side of your car
per affiliate. And back in October he launched a PPC-driven affiliate operation that was funded completely by venture capitalists called Cooperative Affiliates. Scott, I'm wondering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.Business cards are a very good way of advertising your business and also one of the most inexpensive ways of doing it. You can design and print the cards your self or you can have them printed professionally which ever way suits you best. All you need on your cards is the usual information regarding your contact details and what it is that you do.The backs of the cards can be reserved for printing your special offers. You will have to change your discounts periodically so that they do not become stagnant. The whole idea is to keep the public’s interest in the activities at your store or place of business.Business cards are always a good way of advertising your business. To keep up with modern technology you could make use of CD’s. They carry the same message that the cards do only in a different form. This makes them more interesting but they still serve the same purpose. Think how much impact your advertising would have if you were making use not only of cards, but of CD’s as well. The use of modern technology puts a new edge on your advertising campaign.You should never leave your home without your cards so that you will always be in the habit distributing cards to people wherever you find yourself.Plan the distribution of your cards very well. Make sure that you distribute your cards in the area surrounding your premises. If you do not advertise your business no one will be aware of the fact that you are in the vicinity. The more you advertise the more customers you will get.You need to print the essential details on your card in clear print with the relative information about your business venture. Many people relate better to a little information than a lot of detail that would be printed on a large flyer. You can use the reverse side of your car
Scott Hazard: The idea came about by me looking for ways to
Can You Profit From a Mail Order Help Line?
A lot of people are constantly thinking about starting their own business. A large majority of these people will choose mail order because of its intrinsic advantages. Newcomers to the mail order industry normally ask the same types of questions. Who can help us? Someone, somewhere has to help a newcomer in mail order to become successful. It's inevitable! A lot of people think only large businesses can succeed in mail order. This is just one of the many misconceptions newcomers have toward the mail order industry. Another misconception is that mail order is a rip-off world - which is entirely untrue! Some of the best products and services are obtained through the mail! The general public entering mail order for the first time cannot understand how the concept works. They are used to going into a store, looking at an item and purchasing it. Mail order (as we all know) is quite different. In fact - it's so simple to start a mail order business that most people can't believe they can do it. But with the proper education, these people can become thriving, money-making companies - ones that will remember YOU as introducing them to the market. The Idea -If someone started a National Help Line for questions and answers for newcomers it would not only be a big help - but a fantastic money-maker for its owner. In fact, you might use the service to direct business to other mail order dealers by having them submit monthly dues in order to have business referred to them. Suppose a newcomer wanted to get involved in publishing their own booklets. Several competent mail order publishers would buy the right to have this type of business referred to them. The newcomer calls the "HelpLine". If handled honestly and legitimately - this coul
ering if you can tell us a little bit about Cooperative Affiliates and then how that idea came about.A lot of people are constantly thinking about starting their own business. A large majority of these people will choose mail order because of its intrinsic advantages. Newcomers to the mail order industry normally ask the same types of questions. Who can help us? Someone, somewhere has to help a newcomer in mail order to become successful. It's inevitable! A lot of people think only large businesses can succeed in mail order. This is just one of the many misconceptions newcomers have toward the mail order industry. Another misconception is that mail order is a rip-off world - which is entirely untrue! Some of the best products and services are obtained through the mail! The general public entering mail order for the first time cannot understand how the concept works. They are used to going into a store, looking at an item and purchasing it. Mail order (as we all know) is quite different. In fact - it's so simple to start a mail order business that most people can't believe they can do it. But with the proper education, these people can become thriving, money-making companies - ones that will remember YOU as introducing them to the market. The Idea -If someone started a National Help Line for questions and answers for newcomers it would not only be a big help - but a fantastic money-maker for its owner. In fact, you might use the service to direct business to other mail order dealers by having them submit monthly dues in order to have business referred to them. Suppose a newcomer wanted to get involved in publishing their own booklets. Several competent mail order publishers would buy the right to have this type of business referred to them. The newcomer calls the "HelpLine". If handled honestly and legitimately - this coul
Scott Hazard: The idea came about by me looking for ways to get capital together to use for affiliate marketing purposes. I actually went and spoke with a banker and after I talked to this banker for about 30 minutes, and he still really didn't have a grasp on what I did. I just gave up. I didn't even pursue it any further because I was unable to really get him on level with what I was doing.
At that point, I approached a few people that I know with an idea, we talked a lot about it; had a lot of conference calls about it; and decided to give it a try. We started with a small number of investors and I operate as the manager of the operation. What I've done there is create some niche websites and use PPC to drive traffic to them. And it's working at t
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